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Hospitality Publicists - Use Barter to Increase Your Clients Bottom Line

Posted by EOTM Admin on September 21, 2012 at 4:30 PM Comments comments (0)

A New Take on an Old Idea

Remember when you were a kid and traded a bag of potato chips for a turkey sandwich at lunchtime? The concept was simple and two people received something they really wanted without any exchange of money. Today’s professional service providers can enjoy that same win-win experience by bartering their talents with other business and service providers.


Few businesses run at one hundred percent capacity. Barter exchange helps bring new business and utilize excess capacity that would otherwise be wasted.


The cashless trading of goods and services is nothing new. People and businesses have used barter for years inorder to thrive. The International Reciprocal Trade Association (IRTA)estimates that in 2009 companies worldwide earned an estimated $12 billion in revenue by using business to business barter, resulting in increased capacity utilization, business efficiency and job creation within those companies.


Abarter exchange improves upon the limitations of one-to-one bartering, giving businesses greater options and flexibility for bartering. Because a barter exchange has its own form of currency, companies are able to trade with any member and are not limited to performing direct trades. This alternate currency has updated barter and made it more practical for today’s business owners.


When approached strategically, barter can become a powerful source of new business,reducing unfilled tables and unsold products, etc and keeping more money in the bank by offsetting cash expenses with barter purchases. Barter helps business owners turn excess capacity or downtime into revenue that can be put to immediate use.


Examples of how barter exchangefacilitated transaction can work:


a.     The owner of restaurant wants to run an ad in a national/international publication that caters to the affluent asian tourism market - specifically in Las Vegas, highlighting their new asian cusine and celebrity chef just in time for the new Chinese new year Holidays. Unfortunantly their marketing/advertising budget has been depleted. Instead of paying for the advertisement with cash, the restaurant offers to pay the magazine in gift certificates or some other form of trade.

It's a win win. The restaurant is able to fill their tables with new business from the ad and the publication is able to reward their clients with gift certificates to upscale restaurants across the country.


Interested? Email me at [email protected] or call213-290-3573.

Publicists catering to any hospitality clients please note; our firm reps a magazine publication catering to the affluent Asian tourist market – in an effort to help your clients boost sales, we are now willing to partner with you –offering 100% trade.