Los Angeles Public Relations Firm

What is Public Relations?

PR News

Artist Development: The Holy Grail of the Music Industry

Posted by EOTM Admin on June 9, 2014 at 11:30 PM Comments comments (0)

By Carla B.

Artist development in the music industry has evolved overtime, leaving most of the early progress to the artist themselves. For the most part, the days are gone when a record label developed up and coming talent. The question continuously arises for those young artists, “where do I start”?

Most newcomers to the music industry think of artist development as learning what to say during an interview, what to say on stage, maybe a little stage show planning, and very little more. And yes, these are a handful of the topics covered by artist development, but these are only the tiniest of details.

True artist development twists itself into an artist’s entire life and career. Artist development is what turns an “IT” factor artist into an International super star – seemingly overnight. But in reality – that overnight success took months of planning, working, developing, and maintaining a tight artist work schedule that groomed an artist into a music industry success story.

The Nitty

Artist development takes raw talent and molds it into a presentable package. It can include image, style, branding, song selection, artwork, video,publicity training, artist back story, and much more. Artist development is what separates the haves from the have nots. Think about how many artists,producers, musicians, or groups you have seen perform in your life time. I am not talking about the super stars; I am talking about the local artist playing for a few beers or pennies. You have seen some great music – in fact – I would bet you have seen some the world’s best musicianship right in your home town,but why are they still performing for the home crowd if they are the best in the world?

Lack of Understanding the Basics; Artist Development does Matter

Artist development starts with training and understanding the music industry including; what to expect, how to get around in the industry without putting your foot in your mouth, who the power players are and what you need to do to get their attention, what a marketing campaign is -vs- a strategy,who you really are promoting to when performing a retail marketing campaign,and the list goes on! True artist development is about understanding the music industry from inside out and knowing how to gain industry attention through the new found knowledge.


Most artists understand how to make great music, deliver a great stage show,or connect in a live setting with their fans, but artist development teaches and prepares an artist to captivate even potential fans they are not standing in front of through developed audio, video, media, graphic, and online presentations and merchandising material. Think about it; if you don’t get potential fans attention – LIKE RIGHT NOW – then how will you ever become a super star?

You can’t!

Becoming a super star requires that everything anyone ever sees, hears, or reads about you makes them want to listen more, read more,or get closer to you in one way or another. If your career packaging is lacking this ability your success is very limited. Artist development develops your image, branding, marketing, and creative direction into a complete package that sells an artist’s personality better than he or she can do on their own.

A music career is a charted path to follow. Artist development involves all the issues surrounding and arising from that charted path, and crosses into knowledge of product development – the ultimate sale of the music.

Do you really need a publicist? Is hiring one right for your?

Here’s a checklist to help you decide:

  • Because of work or family commitments, you can't devote the time to create and manage your pr and marketing activities. 

  • You have the desire, need and financial resources to invest in a marketing campaign, but don’t know where to begin or what to do.   

  • You don't have any media contacts. 

  • The thought of cold calling potential clients gives you the shivers.  

  • You're familiar with the basics of how to get local publicity, but you want to take your campaign to the national level and don't know how.  

  • You feel comfortable talking with the media, but don't like the thought of calling reporters and editors on the phone and asking them to cover your story. 

  • You're doing most of your own marketing yourself and you want to take it to the next level for a modest cost. 

  • Your marketing is sporadic and so are the results.

We put more brains on your business, all sorts of different brains that can see through problems – in totally unexpected ways to find solutions. Leveraging the collective brainpower and creativity of our entire agency through game changing, full feedback innovations that benefit every client.

At EOTM PR, we don't just push products, we tell your story in a way to gain consumer attention. Stay above the grain, EOTM is here to help!

Get your jump start today. Call 213-290-3573 or email [email protected] – www.eotmmediagroup.com - www.eotmonline.com

Follow us on Twitter for free pr tips @eotmpr & Like us on Facebook @NeedaPublicist

EOTM Public Relations - Speech Writing - Public Speaking

Posted by EOTM Admin on October 20, 2012 at 4:45 PM Comments comments (0)

Follow @EOTMPR on Twitter for PR Tips & More.

Sometimes you just can’t think of the right words. Or the right tone. Or even the right topic.

Let EOTM PR sweat the small stuff by crafting a speech that will not only convey your point of view, but ignite your powers of persuasion. From time to time, your audience needs a little convincing. Our public relations writers can paint pictures with words that help you move minds. Call us today! 213-290-3573!


In The Magic, Rhonda Byrne reveals this life-changing knowledge to the world. Then, on an incredible 28-day journey, she teaches you how to apply this knowledge in your everyday life.

How will "Chris Lighty" one of the most powerful figures in the hip hop business be remembered in Pop Culture

Posted by EOTM Admin on September 2, 2012 at 1:10 AM Comments comments (0)

“Be very serious, be focused. You got nothing to lose in this game by being consistent, and not just thinking you are going to get in and make 100 million dollars, cause that’s not going to happen. Make a career; I rather sell 10 million records over ten years than 10 million records once, it’s a business," Chris Lighty.


By: Carla B. Follow on Twitter @EOTMPR - Like us on Facebook

For many Chris Lighty will be remembered as one of the most powerful figures in the hip hop business. A fundamental key player in transforming the  rap game from being grimey to appealing to mainstream media, ushering in the era of white collared hip hop moguls.

Brokering some of the biggest deals in hip hop music with entities like Sprite and Coca Cola. The brain behind 50 cents’ energy drink which netted the rapper more than $400 million dollars and negotiating LL Cool J’s Gap endorsement back in 1999, which was one of the most genius case studies in hip hop to date. It was also momentous due to the fact that LL Cool J was the first rapper to ever be called on to endorse a mainstream apparel company.

“Jeans popping in every mall in town and city. G-A-P gritty, ready to go, for us, by us, on the low,” he rapped.

And that right there ya’ll was something sales and marketing experts like to call, ‘guerilla marketing 101.’  With the help of Chris Lighty, the hip hop icon was able to incorporate a little somethin somethin for his financial interests, on the sly…promoting all things, ‘FUBU.’

To be given the opportunity to endorse a company as big as Gap and then successfully add a smaller apparel name to the final product was straight, ‘gangsta.’ As you can see from the video above, LL Cool J also rocked a FUBU hat during his commercial spot.

Lighty also claimed to have been instrumental in hooking up Gee and his client Drake with a Sprite endorsement, saying, "Here's a quick $850,000, let's get busy baby."

Read more via EOTM! Online:




Best PR Tips

Posted by EOTM Admin on February 6, 2012 at 1:20 AM Comments comments (0)

Be a source for reporters. When you meet them, simply offer to be a source to get them in front of other contacts. When you make good introductions, they’ll remember. And when they need someone like you, they’ll call YOU!!

Have a tip? Send them to [email protected] --- Was this tip helpful? Follow us on Twitter @eotmpr

Like us on Facebook for more FREE PR Tips and advice!