|Posted by EOTM Admin on April 29, 2014 at 9:25 PM|
By Carla B.
Follow this author on Twitter @eotmpr
Online Reputation Management: The process of promoting positive content about yourself and/or your company ahead of the negative information in the search engines.
Whether you realize this or not, reputation management is critical to your personal brand.
Never before have we been able to create, build and market our personal brand like we can today -- thanks to the digital world. The internet has given us a voice, but it comes with a risk.
Managing Your Online Reputation
Not everyone is going to agree with your point of view and folks, in the business world it can be polarizing. Your good name can end up in
the hands of people you have never seen or even spoken with or how about an ex employee that felt they had been treated unfairly.
If someone says something negative about you or something true but old and obsolete—perhaps it’s that you were fired from your last job—these things can really damage your future. At the same time, your digital reputation also can create significant opportunities. If you aren’t taking advantage of what your reputation could be or hanging your digital shingle the way it deserves to be hung, people aren’t seeing your best foot forward.
Negative articles, disparaging blog postings or damaging online reviews can destroy a reputation where the motto seems to be “guilty until proven innocent.” As a result, it’s extremely important that you not let bad results linger on Page 1, which account for 100% of the views and >80% of the clicks in search engines. Fortunately, the number decreases exponentially as you reach the 2nd page and is virtually non-existent by Page 3.
How controversial do you want to be?
Just because you can display your opinions and personality to a greater number of people than ever before, doesn’t mean you should.
There are essentially no guaranteed take backs when it comes to what you put online. You can erase your Facebook status, blog post, comment, tweet, or video, but someone else may very well have already shared it, copied it, taken a screenshot of it, or downloaded the video and reposted it somewhere else. Emails that you thought you deleted forever can still sometimes be retrieved, and just because you deleted an email doesn’t mean the person you sent it to didn’t archive it. If someone else wants to post something of yours, you may not be able to get them to take it down without suing.
Questions & Answers: Reputation Management
1. How difficult is it to erase something negative once it’s online?
We don’t seek to erase. There are significant deficiencies in the law in this area—even a lawsuit doesn’t work. But the good news is that if it is off page one of Google, it basically doesn’t exist.
2. So what goes into an online makeover?
We make sure that your true story shows up and dominates your online presence.
3. What can people do to safeguard their online reputations?
Set up a Google alert for yourself. Contribute things that are of professional interest, and do it occasionally. And don’t use Facebook a lot; if you do, maximize your privacy settings. Also, don’t post a lot of photos to social media, in general, about your families. Basically, don’t over-share. If you don’t know who the joker is on your social media page, it’s you.
Have a question tweet me @eotmpr