|Posted by EOTM Admin on December 30, 2011 at 2:50 PM|
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I've put together a list of helpful tips about what you should or shouldn't do to develop positive relationships with media outlets and attract their attention when you have a story to share:
1. Do Your Research: When contacting the media outlet, make sure you’re contacting the right person. You don’t want to email or call the health producer/editor if you’re looking for the music or entertainment section.
2. Don't Spam: When emailing an outlet, make sure you’re not emailing everyone there. This often happens when auto emails are sent. What happens is a newsroom has a generic email address ([email protected]) and messages sent to that address get sent to many people within the newsroom. It’s annoying to the media, and when multiple emails are sent from the same address with the same message to multiple people, those emails will ultimately get trashed. They may be individually addressed, but it won’t matter. Thirty emails from one place at one time will get ignored.
3. Be Smart About Scheduling: If you are scheduling an event – a launch or ribbon cutting or any other event – schedule it for earlier in the day. When taking into consideration local television schedules, the closer it’s scheduled to deadline, the less likely the event will be on the news. Instead, try 10:30 AM. It leaves enough time before a noon broadcast and plenty of time before the evening newscasts. It also allows newspaper reporters and editors to get the story wrapped up early, which is always appreciated.
4. Don't Be a Pest: Do not call the newsroom to ask whether they will be covering your event. Coverage decisions are fairly last-minute and are generally made the day before. They might even change the morning of your event.
5. Be Yourself: If you do call the newsroom, be conversational. These are people just like you and me. Treat them that way. Also, take timing into consideration when you're calling. There's no worse thing than calling during breaking news (check Twitter or Facebook or even the outlet's website) or just before a newscast.
6. Learn From Your Experiences: Finally, don’t be afraid to ask questions. If you feel like you’re not getting the message across, ask the person with whom you’ve been in touch what you could do differently to get more attention. Remember, sometimes it’s all just a matter of timing.
What other tips do you have for attracting media attention?