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Is Social Media a Fad?

Posted by EOTM Admin on June 30, 2014 at 5:00 PM Comments comments (0)

Follow on Twitter @eotmpr


If social media is a fad, it's the most profitable and fastest growing fad in marketing history. Social media has already proven it's a fundamental shift in the way society communicates.

 


 

It is the top online activity in the world.

 

75% of U.S. households use social media to listen, talk, and recommend products.

 

Are you there to hear them?

 

Your competitors are.

 

In 2010, 68% of small businesses increased their social media marketing which drove immediate results to their business.

 

Have you?

 

For businesses resistance to social media is futile.

 

Your competitors are there. Your customers are there.

 

If your business isn't there....

(this is the hottest night club)

 

It ought to be!

(how could you not)

 

20% of all tweets are about products or brands.

 

Companies that blog receive 55% more traffic, more visitors to their website than those that don't.

 

85% of social media users believe that companies should interact with their customers.

 

What are your customers saying about you? Do you even know?

 

Join the conversation. Create the conversation. Grow your business.


 

Contact EOTM Media today, we would love to help!

 


Tips To Manage Your Social Media Marketing Campaigns

Posted by EOTM Admin on June 20, 2014 at 4:20 AM Comments comments (0)

 By Carla B.


Social media has changed everything when it comes to marketing. Now, instead of spending a ton of money hoping to get in front of the “press,” you are the media! Social media allows you to connect with people and encourage engagement with very little money and only a nominal effort.


So, what is Social Media Marketing?


Social Media Marketing is the process where a business owner, singer, actor, author, such as yourself, uses the power of sites like Facebook, Instagram, Tumblr, Pintinterest, Twitter, Linkedin and Tumblr to promote your brand or products.


Why Target These Sites?


  1. Considering traffic from social media sites is usually highly targeted, the visitors are more likely to turn into customers and buyers than visitors who find your site through a Google or Yahoo search.
  2. Traffic from social media is that it is essentially free or relatively low cost compared to other forms of traffic generation. 

Notably, social media marketing is a time consuming and very involved effort that is not appropriate for everyone. This form of marketing requires a good deal of involvement, both in terms of keeping up with all the latest trends and in maintaining ongoing relationships with customers and fans. Social media invites a two-way conversation between the poster of the information and the reader. If the business owner ignores the second part of the equation, then the marketing effort is most likely doomed to fail.


Below are a few tidbits that should be followed in order to execute a successful social media marketing campaign.

  •  Understanding your audience and what it wants

 What do your audience want? if you're not sure, carry out a survey on existing and/or possible consumers to learn about what they would look for from your company.You can structure your promotional activities around your findings.

  •  Post regular, useful or entertaining updates. The more often you share interesting or informative content with your fans and followers, the more often you will catch their attention. While to many it may seem counterproductive to spend your time finding an article or blog post that your fans would like and then sharing it, it actually builds credibility and authority in the eyes of your readers. Over time, your brand or website will become known as something to trust in the mind of your readers. When it comes time for them to make purchasing decisions, the value of that trust cannot be overstated.
  • Build relationships. As mentioned above, creating relationships with your customers is one of the parts of social media marketing that gives it so much power. You can build these relationships by posting updates that users actually want to read, not just a never ending stream of sales pitches. Use your updates to inform, entertain and address the needs of your customers. Open up a two-way conversation with them via the comments sections and message boards that many social media sites include. These relationships build credibility and help keep your company in the mind of the reader.
  • Forget about going viral. Viral content is a posting or piece of information that someone has created that is shared by thousands, if not millions, of people across the Internet. This posting will often find itself on dozens of different sites. Some even make their way onto television news, and they will more than likely spawn many parodies and response postings. A piece of viral content can be a gold mine, albeit a short lived one, for the poster. However, determining whether or not something will go viral is like trying to write on water. Millions of dollars have been wasted by companies both big and small trying to create something that will go viral. Ninety nine times out of a hundred, that piece of content that some marketing team thought would be viral wound up being ignored completely.
  • Maintain a consistent message. This is where a social media manager or the hiring of an SEO services company comes in really handy. When you are posting information across several different sites, it is easy for the message you are trying to convey to become garbled as you try to tailor that message for a variety of media and audiences. The voice you choose for Facebook will not work on Reddit or Tumblr, and many business owners do not have the experience or the time to learn the local lingo of all the various social media outlets. If you do not have the budget for an SEO services company, then it is best to limit yourself to the social media sites that you are comfortable writing for. Many website communities are rude, if not outright hostile, to someone who shows up and obviously has no interest in the site other than posting their own promotional material.
  • Participate in the community. As stated above, social media sites are usually tightly knit communities, particularly sites like Tumblr, Reddit and Digg. The users of these sites can spot marketers a mile away, usually because the marketer does nothing more on the site than post information about various products. In order to gain trust (and followers) within one of these communities, you must be willing to participate as well. This is usually done in the form of commenting on the postings of others and the sharing or re-sharing of posts that have absolutely nothing to do with marketing or consumerism. If you choose to hire an SEO services company, it will have a person or a team of people who are dedicated to maintaining community involvement on your behalf.
  • Be careful of what you post. In the rush to get new postings out the door, it is often tempting to skip editing, proofreading and screening of the content. However, this is a very dangerous game. Unfiltered content has been the downfall of many companies trying to establish a social media presence, and some companies have even lost their entire business because they allowed someone to post rude or demeaning comments directed at unhappy customers. Even a simple spelling error can turn an innocent post into a racial slur, so it is imperative that you screen, edit and proofread all content before posting it.
  •  Attract the public's attention. Contests, leaflets, etc.

Sales promotion in fact is the process of self-promotion: bold, careful. Can capture every word meaning, and that contains "only the fittest can be invincible".

  • Alongside social media, there are other ways to promote your business on the Internet. If your company has a website, highlight your promotions on your website's main page. Go as far as to create a web page about your promotion, and then create a link that you can place on other websites. Collect email addresses from your customers and send them your promotional offers. Other than a few moments of your time, this is a great way to advertise without spending a cent.
  • Raise awareness inside and outside of the Internet. Use a variety of promotions to strengthen people's interest, such as drawings, coupons and discounts. Advertising in the real world will help if you can afford it within your budget!

 A few bonus tips:

  • Because sites like Facebook, Twitter, Tumblr, Google Plus, etc. give anyone a platform to say what they think, it’s important to remember that every company has a social media marketing presence -- even if they’re not involved.
  • As such, the “tipping point” of hiring a social media expert may be when you’re building your company brand, or when maintaining your social media strategy becomes too much for your current staff to handle.
  • You should also consider hiring when you don’t have enough in-house talent with a background in digital strategy.



Strikingly, anyone who “takes the wheel” of your company's online presence is essentially speaking on behalf of your organization, so their technical knowledge has to be balanced with a mature leader’s perspective. The right person to lead this initiative within a company must have a strong understanding of the business and its operations including the internal political landscape -- as well as a finger on the pulse of the constantly evolving external market.


Additionally, the performance of a social media officer should be based on the ability to take a wide range of innovation concepts from early stage to a narrow set of initiatives in production, contributing to business operations, thus impacting revenue. It  isn’t just about a short-term sales boosts. It’s about putting people in place who can build relationships for the long-term.

 

Enhance your brands ability to develop trust with consumers - EOTM Media is here to help, contact us today!


213-290-3573 or pr@eotmradio(dot)com. -- Follow this author on Twitter @eotmpr

Artist Development: The Holy Grail of the Music Industry

Posted by EOTM Admin on June 9, 2014 at 11:30 PM Comments comments (0)

By Carla B.


Artist development in the music industry has evolved overtime, leaving most of the early progress to the artist themselves. For the most part, the days are gone when a record label developed up and coming talent. The question continuously arises for those young artists, “where do I start”?




Most newcomers to the music industry think of artist development as learning what to say during an interview, what to say on stage, maybe a little stage show planning, and very little more. And yes, these are a handful of the topics covered by artist development, but these are only the tiniest of details.


True artist development twists itself into an artist’s entire life and career. Artist development is what turns an “IT” factor artist into an International super star – seemingly overnight. But in reality – that overnight success took months of planning, working, developing, and maintaining a tight artist work schedule that groomed an artist into a music industry success story.


The Nitty


Artist development takes raw talent and molds it into a presentable package. It can include image, style, branding, song selection, artwork, video,publicity training, artist back story, and much more. Artist development is what separates the haves from the have nots. Think about how many artists,producers, musicians, or groups you have seen perform in your life time. I am not talking about the super stars; I am talking about the local artist playing for a few beers or pennies. You have seen some great music – in fact – I would bet you have seen some the world’s best musicianship right in your home town,but why are they still performing for the home crowd if they are the best in the world?


Lack of Understanding the Basics; Artist Development does Matter


Artist development starts with training and understanding the music industry including; what to expect, how to get around in the industry without putting your foot in your mouth, who the power players are and what you need to do to get their attention, what a marketing campaign is -vs- a strategy,who you really are promoting to when performing a retail marketing campaign,and the list goes on! True artist development is about understanding the music industry from inside out and knowing how to gain industry attention through the new found knowledge.


emusic.com


Most artists understand how to make great music, deliver a great stage show,or connect in a live setting with their fans, but artist development teaches and prepares an artist to captivate even potential fans they are not standing in front of through developed audio, video, media, graphic, and online presentations and merchandising material. Think about it; if you don’t get potential fans attention – LIKE RIGHT NOW – then how will you ever become a super star?


You can’t!


Becoming a super star requires that everything anyone ever sees, hears, or reads about you makes them want to listen more, read more,or get closer to you in one way or another. If your career packaging is lacking this ability your success is very limited. Artist development develops your image, branding, marketing, and creative direction into a complete package that sells an artist’s personality better than he or she can do on their own.


A music career is a charted path to follow. Artist development involves all the issues surrounding and arising from that charted path, and crosses into knowledge of product development – the ultimate sale of the music.


Do you really need a publicist? Is hiring one right for your?


Here’s a checklist to help you decide:


  • Because of work or family commitments, you can't devote the time to create and manage your pr and marketing activities. 

  • You have the desire, need and financial resources to invest in a marketing campaign, but don’t know where to begin or what to do.   

  • You don't have any media contacts. 

  • The thought of cold calling potential clients gives you the shivers.  

  • You're familiar with the basics of how to get local publicity, but you want to take your campaign to the national level and don't know how.  

  • You feel comfortable talking with the media, but don't like the thought of calling reporters and editors on the phone and asking them to cover your story. 

  • You're doing most of your own marketing yourself and you want to take it to the next level for a modest cost. 

  • Your marketing is sporadic and so are the results.


We put more brains on your business, all sorts of different brains that can see through problems – in totally unexpected ways to find solutions. Leveraging the collective brainpower and creativity of our entire agency through game changing, full feedback innovations that benefit every client.


At EOTM PR, we don't just push products, we tell your story in a way to gain consumer attention. Stay above the grain, EOTM is here to help!


Get your jump start today. Call 213-290-3573 or email pr@eotmradio.com – www.eotmmediagroup.com - www.eotmonline.com


Follow us on Twitter for free pr tips @eotmpr & Like us on Facebook @NeedaPublicist

Lourdes Duque Baron Covers 'Cry Me A River'

Posted by EOTM Admin on June 9, 2014 at 7:55 PM Comments comments (0)

By Carla B.


'Cry Me A River' Music Review



Move over teen-pop movement and make way for the baby boomers; the hipsters, propagandists -- and the leader of the pack, 67 year old beauty queen, Lourdes Duque Baron. She's coming for y'all!



Revisting When Music Was Nice & Good...


The fifties and sixty's brought about a revolution in music, from jazz, bebop, and big band sounds, including crooners like Sarah Vaughan, Bing Crosby, Diana Krall, Pat Boone, Sam Cooke, The Beatles, Elvis Presley, Frank Sinatra and many more musical legends. An era where feel good music reverberated in the atmosphere...in every faction.


Fast Forward...New Age


Fast forward 4 decades to 2014 where sexual deviants, greedy music executives and mainstream 'trends' have hijacked much of the industry. Well music lovers, you can now thank your lucky stars, because break-out soloist, Lourdes is giving us all a taste of what we have been missing. Baron, a sexy, hip-swiveling debutante, clearly influenced by her era.


Frank Zappa Fans, Rejoice


The 'Feeling Good At Any Age' singer has put her spin on Diana Krall's 'Cry Me A River,' the red stamp and made it her own – with the release of an fervent version of the hit single.


A waterfall of tears, booming chords infused with spite and retribution, ("You drove me, nearly drove me, out of my head, While you never shed a tear, Remember, I remember, all that you said")  Baron's pounding, fiery score weaving the single into a twisted work of drama and ill humor. I can dig it!


It's completely lovely in an effortless sort of way.


Lourdes is providing music lovers a fulcrum of possibility. Her soulful, fusion vibes helps to create the possibility for a national, even worldwide phenomenon.


Click here to download  Cry Me A River, FREE via MTV: http://t.opsp.in/h29u4



Questions? Comments? Let us know: @eotmonline @eotmpr

Alaska Fashion Week Announces 'Me & Mr. Jones' Singer To Open AFW 2014

Posted by EOTM Admin on May 28, 2014 at 9:05 AM Comments comments (0)

Meet 67 year old Breakout Music Artist of the 2014 LA Music Awards, 3rd Runner Up For Mrs. Asia 2011, Award Winning Author Lourdes Duque Baron, the Diva who sang her way into Fashion Folklore -- as part of Alaska Fashion Week 2014.


Santa Monica, CA (I-Newswire) May 28, 2014 - Lourdes Duque Baron takes flight to the spectacular city of 'Northern Lights' to perform her hit single "Me & Mr. Jones" (www.mtv.com/artists/lourdes-duque-baron), it's more than just a pretty light show.

This hot new artist leads listeners on a surreal psychedelic soul musical journey while grappling one of Hollywood's most pressing issues, 'Can I Be Relevant After 50"?

Lourdes says, 'Hell Yes!"

These days it's almost impossible to create a moment in fashion that continues reverberating through our cultural consciousness even after it disappears into the depths of our Facebook, Twitter & Instagram feeds. And yet we're still boasting about babe/newbie, Mrs. Baron.

Moreover, whoever said life stands still as we reach our golden years was highly mistaken. Lourdes, a little shy of 70 is making major waves in music and wants the whole world to know that YES, you can 'Feel Good At Any Age.'

Baron's music is a testament to the artist embracing her spirit and allowing herself to be inspired enough to "create something a little different."

The full-throttled, whipping her hair back and forth, teeth-gritting,(excuse my expression) ballads...that this chick belts, well folks -- be prepared, if 'she' is 'new to you,' because this prima donna...'Mrs. Baron' if you're nasty --- plans on rattling and momentarily obliterating Alaska Fashion Week's unconscious stance to the ordinary.

Be sure to fasten your seat belts because you will be part of something revolutionary! And when it is all over -- you will discover exactly who Lourdes Duque, if you're nasty Baron really is.

On May 30th Lourdes says hello to Alaska's Northern Lights, tomorrow...maybe Paris, Milan, Montana, Tokyo .... we hope you join us!

Visit the event website for more information: www.AlaskaFashionWeek.com - Follow on Twitter @AFW2014 @LourdesDBaron.

About Alaska Fashion Week
The idea of creating AFW was in the mind of the founders as they would say, "for awhile." In 2012, after a crucial article from the Travel Leisure Magazine, calling Alaska the worst dressed in United States" the group decided to work on AFW to change that statement. Their first year was in 2013 and now AFW is quickly becoming a fashion event to be reckoned with. - Visit www.alaskafashionweek.com for more information and to purchase tickets.

About Lourdes Duque Baron
Lourdes Duque Baron, MHA, MSG, is a Catholic baby boomer and the wife of Dr. Robinson V. Baron. She is a community leader, international published book author of "Scripted in Heaven", beauty queen (3rd runner-up for Mrs. Asia USA 2011 representing the Philippines), producer, president of Celestial Productions and founder/president of The Baron Publishing House Corporation.
On January 10, 2013 she was nominated for The Sidney Hillman Foundation Award for her book "Scripted In Heaven" On February 12, 2013 she was nominated for the 2013 EOTM Award for her published book "Scripted In Heaven" in the category of Outstanding Literary (Inspirational, True Story, Biography). On February 28, 2013 she won an award for her book "Scripted In Heaven" at MoneyCytec Achiever Awards Night 2013 in New York.

Contact:

EOTM PR, Carla B. (at)pr@eotmradio(dot)com or 907-310-9338,
AFW Founder, Dominick Liri(at)alaska_fashionweek@yahoo(dot)com, 907-310-9338.



Alaska Fashion Week Announces 'Me & Mr. Jones' Singer To Open AFW 2014

Posted by EOTM Admin on May 28, 2014 at 9:05 AM Comments comments (0)

Meet 67 year old Breakout Music Artist of the 2014 LA Music Awards, 3rd Runner Up For Mrs. Asia 2011, Award Winning Author Lourdes Duque Baron, the Diva who sang her way into Fashion Folklore -- as part of Alaska Fashion Week 2014.



Santa Monica, CA (I-Newswire) May 28, 2014 - Lourdes Duque Baron takes flight to the spectacular city of 'Northern Lights' to perform her hit single "Me & Mr. Jones" (www.mtv.com/artists/lourdes-duque-baron), it's more than just a pretty light show.

This hot new artist leads listeners on a surreal psychedelic soul musical journey while grappling one of Hollywood's most pressing issues, 'Can I Be Relevant After 50"?

Lourdes says, 'Hell Yes!"

These days it's almost impossible to create a moment in fashion that continues reverberating through our cultural consciousness even after it disappears into the depths of our Facebook, Twitter & Instagram feeds. And yet we're still boasting about babe/newbie, Lourdes Duque Baron.

Moreover, whoever said life stands still as we reach our golden years was highly mistaken. Mrs. Baron, a little shy of 70 is making major waves in music and wants the whole world to know that YES, you can 'Feel Good At Any Age.'

Baron's music is a testament to the artist embracing her spirit and allowing herself to be inspired enough to "create something a little different."

The full-throttled, whipping her hair back and forth, teeth-gritting,(excuse my expression) ballads...that this chick belts, well folks -- be prepared, if 'she' is 'new to you,' because this prima donna...'Mrs. Baron' if you're nasty --- plans on rattling and momentarily obliterating Alaska Fashion Week's unconscious stance to the ordinary.

Be sure to fasten your seat belts because you will be part of something revolutionary! And when it is all over -- you will discover exactly who Lourdes Duque, if you're nasty Baron really is.

On May 30th Lourdes says hello to Alaska's Northern Lights, tomorrow...maybe Paris, Milan, Montana, Tokyo .... we hope you join us!

Visit the event website for more information: www.AlaskaFashionWeek.com - Follow on Twitter @AFW2014 @LourdesDBaron.

About Alaska Fashion Week
The idea of creating AFW was in the mind of the founders as they would say, "for awhile." In 2012, after a crucial article from the Travel Leisure Magazine, calling Alaska the worst dressed in United States" the group decided to work on AFW to change that statement. Their first year was in 2013 and now AFW is quickly becoming a fashion event to be reckoned with. - Visit www.alaskafashionweek.com for more information and to purchase tickets.

About Lourdes Duque Baron
Lourdes Duque Baron, MHA, MSG, is a Catholic baby boomer and the wife of Dr. Robinson V. Baron. She is a community leader, international published book author of "Scripted in Heaven", beauty queen (3rd runner-up for Mrs. Asia USA 2011 representing the Philippines), producer, president of Celestial Productions and founder/president of The Baron Publishing House Corporation.
On January 10, 2013 she was nominated for The Sidney Hillman Foundation Award for her book "Scripted In Heaven" On February 12, 2013 she was nominated for the 2013 EOTM Award for her published book "Scripted In Heaven" in the category of Outstanding Literary (Inspirational, True Story, Biography). On February 28, 2013 she won an award for her book "Scripted In Heaven" at MoneyCytec Achiever Awards Night 2013 in New York.

Contact:

EOTM PR, Carla B. (at)pr@eotmradio(dot)com or 907-310-9338,
AFW Founder, Dominick Liri(at)alaska_fashionweek@yahoo(dot)com, 907-310-9338.



Reputation Management - How Does Your Company Rank?

Posted by EOTM Admin on April 29, 2014 at 9:25 PM Comments comments (0)

By Carla B.


Follow this author on Twitter @eotmpr


Online Reputation Management: The process of promoting positive content about yourself and/or your company ahead of the negative information in the search engines.




Whether you realize this or not, reputation management is critical to your personal brand.


Never before have we been able to create, build and market our personal brand like we can today -- thanks to the digital world. The internet has given us a voice, but it comes with a risk.


Managing Your Online Reputation



Not everyone is going to agree with your point of view and folks, in the business world it can be polarizing. Your good name can end up in the hands of people you have never seen or even spoken with or how about an ex employee that felt they had been treated unfairly.


If someone says something negative about you or something true but old and obsolete—perhaps it’s that you were fired from your last job—these things can really damage your future. At the same time, your digital reputation also can create significant opportunities. If you aren’t taking advantage of what your reputation could be or hanging your digital shingle the way it deserves to be hung, people aren’t seeing your best foot forward.


Negative articles, disparaging blog postings or damaging online reviews can destroy a reputation where the motto seems to be “guilty until proven innocent.” As a result,  it’s extremely important that you not let bad results linger on Page 1, which account for 100% of the views and >80% of the clicks in search engines. Fortunately, the number decreases exponentially as you reach the 2nd page and is virtually non-existent by Page 3.




How controversial do you want to be?


Just because you can display your opinions and personality to a greater number of people than ever before, doesn’t mean you should.


There are essentially no guaranteed take backs when it comes to what you put online. You can erase your Facebook status, blog post, comment, tweet, or video, but someone else may very well have already shared it, copied it, taken a screenshot of it, or downloaded the video and reposted it somewhere else.  Emails that you thought you deleted forever can still sometimes be retrieved, and just because you deleted an email doesn’t mean the person you sent it to didn’t archive it. If someone else wants to post something of yours, you may not be able to get them to take it down without suing.


Warehouse Fashions


Questions & Answers: Reputation Management


1. How difficult is it to erase something negative once it’s online?


We don’t seek to erase. There are significant deficiencies in the law in this area—even a lawsuit doesn’t work. But the good news is that if it is off page one of Google, it basically doesn’t exist.


2. So what goes into an online makeover?


We make sure that your true story shows up and dominates your online presence.


3. What can people do to safeguard their online reputations?


Set up a Google alert for yourself. Contribute things that are of professional interest, and do it occasionally. And don’t use Facebook a lot; if you do, maximize your privacy settings. Also, don’t post a lot of photos to social media, in general, about your families. Basically, don’t over-share. If you don’t know who the joker is on your social media page, it’s you.


Have a question tweet me @eotmpr





Contact EOTM Media today, we would love to help!

Who we are:

Our team is comprised of PR gurus, marketing, digital media & social media experts specializing in online makeovers, at times burying negative search results and promoting content that accentuates the positive!


Contact us today!


Office: 213-290-3573 ~ Direct: 323-805-9948 ~ email: pr@eotmradio(dot)com.


Targeted networking and social media

Posted by EOTM Admin on March 16, 2014 at 11:15 PM Comments comments (0)

By Carla B.


It’s hard to imagine a life before social media, even though sites like Facebook and Twitter have been around for less than a decade. As businesses look back over that decade, they can easily see how these sites are changing the way they do everything. Professionals use these sites to network, interact with customers, and bring team members together.




Notably, networking with a purpose, partnerships with other small businesses and staff training are key to winning new business.


When it comes to business efficiency, the main focus is often on the operational side, the day-to-day running of the company. But what about improving efficiencies around winning new business?


In their desperation to land new contracts, find new customers, and exploit new markets, many business owners take a scatter-gun approach to things like business networking and using social media. They spend a lot of time and money, and a great deal of effort, often with disappointing results.


According to figures from business networking organisation BNI, 98% of businesses rely on word of mouth to gain new business, yet only 3% have a strategy for doing so. Networking has to be one of the most valuable ways of winning new clients. But it must be done efficiently and to that end, less is definitely more, says publicist and media relations expert Carla B.


She says: "The fussier you are about who you want to build strong and deep relationships with, the greater the likelihood of success. Your aim is to spent 90% of your networking time with less than 10% of your network."


The key to networking efficiently and successfully, Ms. B. explains, is not about chasing any bit of business, which many SMEs do in their desperation to generate leads, but to be very focused on exactly the type of work they want to win and who they need to talk to in order to win it. She adds: "Sadly most people attending a network event have not done this level of critical thinking. It has to be at a deeper level than 'meeting people who can introduce me to potential clients or customers'.


"My own biggest mistake when I started running my own business was networking in the local SME scene. There was no critical mass of my target market - predominantly accountants and lawyer - to help me achieve the profile and visibility I required to generate leads. Now the only face-to-face networking I tend to do is either on a one-to-one basis, or attending large legal or accountancy industry events."


Social media can be an excellent source of leads and new prospects for a small business and managed well, can potentially be the most efficient and cost effective way of finding and keeping new customers.


And there are plenty of tools available to help small business owners keep on top of their social media activity including Hootsuite, Tweetdeck and CubeSocial, which goes a stage further with built-in functionality for tracking, assessing and engaging potential new customers.


CubeSocial co-founder and CEO Linda Cheung says: "Each new follower you get on Twitter is a potential client, partner or even competitor. If you were a retailer, this is the virtual equivalent of someone walking into your store and browsing around. The best retailers will greet their prospective customers with a smile and encourage them to have a look around. How do you greet your virtual window shoppers? If you are like most people, you probably don't. CubeSocial helps to fix that by allowing you to review the people that have followed you over the last seven days, easily decide if they are relevant to you, and then engage with them."


Forming partnerships with other businesses that operate in the same market, but are not in direct competition with you, is another potential source of new business. Lancashire-based photographer John Bentley has just started using this strategy of cross promoting products and services across a partnership.


He says: "I market my portrait photography services via Twitter and Facebook as well as through local channels, but recently started looking into the idea of working with other small businesses to see if we can help each other. One of them is a small local restaurant Delicieux, which recently hosted an art fair that I attended. After chatting with the owners, we realised that there was potential to cross promote each other's businesses within our own - food and photography complement each other well.


"My partner, who is an artist, now has a number of her paintings on display there. It has made me realize the potential for a number of small firms to work together, generate exposure, attract new customers and win new business for each other in a very efficient and cost effective way."


Business consultant Rob Brown has provided sales training for thousands of employees. He urges SMEs not to overlook possibly their most effective and efficient new business winning asset, their staff. He says: "Motivating and equipping your own staff to be advocates and introducers of new business is often an overlooked marketing strategy for many companies, and yet the secretaries and cleaners will probably know a lot more than you think about your business.


"Remember the acronym 'AWE' to help you turn your people into a virtual sales team for your business. A is for allow; giving them permission by making it clear that introductions are on the agenda, and that they are allowed, encouraged and even expected. W is for woo. Introduce a range of incentives, recognition, storytelling and promotions to inspire a culture of commercial opportunism from the unlikeliest of people, and finally, E is for equip. Your staff will need tools and education. Any kind of marketing collateral, stories, conversations starters, sales training, coaching or encouragement you can give will reap dividends in terms of new business opportunities."


Tips on networking efficiently to win new business


If business owners are going to network there are three key things they must do in order to get a return.


1. Prepare before you go. Set yourself a goal of how many people you'd like to meet, and know what you're looking for and why. And thinking about how you might be able to help them as well as how they can help you.


2. Be specific: don't just think about the people in the room, think about who they may know. So, be specific when you're requesting your 'in'. Know the person's name, their job title or the business name rather than just a vague reference to wanting to get more contacts in a general industry.


3. Follow up: make notes on business cards immediately (be sure to ask the person before you start defacing their business card) and once you've left the meeting read over them and start your follow up right away. It's easy to forget what was agreed when you've met lots of people.


Customer-Driven Change


As businesses continue to try to redefine themselves in this new technology-driven world, customers are crucial to those changes. While a CEO may not be required to spend all day retweeting respected colleagues or posting insightful comments on Facebook, it is important that they realize the value of social media in driving decisions.


Realizing that value is the first step toward beginning to look at the numbers and use them to drive decisions. How many customer complaints came through Twitter last month? Which posts on Facebook received the most “likes.” Social media-savvy CEOs realize the insight that can come from gathering statistics on that information and use it to gain an edge over the competition.


Sony Creative Software Inc.


As social media continues to influence everything businesses do, everyone from the CEO to the new summer intern will need to realize the part it plays in day-to-day duties. Those professionals will be forced to keep up or be left behind. But it’s equally important that professionals balance their social media efforts with face-to-face networking and traditional advertising to stay in touch with the customers who aren’t on social media around the clock.


Follow this author on twitter for weekly pr tips, insight and some of public relations best practices - @eotmpr


PR Hospitality Tips: For Your 2014 Grand Opening

Posted by EOTM Admin on March 15, 2014 at 12:20 AM Comments comments (0)

Follow us on Twitter @EOTMPR and Facebook @EOTM.Media for FREE PR tips


EOTM PR can assits with your Public Launches: New Business, Ground Breakings Products, Restaurants, Grand Openings & So Much More!


Get Noticed!


EOTM PR offers a comprehensive strategic ticket to far-reaching publicity and substantial image-building media coverage, human-interest profiles and news features that will boost brand visibility and drive business.


Notably, a successful, well-attended grand opening is paramount to communicating your message– whether to the media, the industry or a group of targeted individuals.

From conception to implementation, EOTM Public Relations ensures that great ideas come to life through careful organization and planning. EOTM PR is known for their creative, energetic and well executed events that introduce their clients’ products and services to the marketplace and result in increased ongoing press.


Below are some helpful tips for your next Restaurant Grand Opening


Choose the date and plan events.


Be careful when choosing the date for your grand opening. Give yourself enough time to order the necessary supplies, hire and plan entertainment (DJs, live bands, eating contests, etc.), and to plan the menu. Also be sure to check out what else is happening in your area during your selected dates. If another event has picked up momentum and can possibly outshine your venue, then consider rescheduling for a time that is the most beneficial for your business. Timing is very important.

 

Start with a “quiet” opening.


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Begin with a soft opening a few weeks in advance. Do not advertise that you are opening. Invite only your family and friends, and serve any walk-ins who happen by. Inform them that you are undergoing a trial opening, and that they will get their meal at a discount. Use this opportunity to take detailed notes about what went well, what went wrong and what was unexpected. This will help you get all of your operations and management in working order before your grand opening.


Join local organizations.


For example, become a member of the local Chamber of Commerce. This will help establish you as a responsible business owner who is involved with the community. Consider partnering with a local non-profit group that you would like to support. Organize a tentative date for a future fundraiser and advertise this in your grand opening advertisement, such as:


Join us tonight for our grand opening and again on January 27th for a special evening to support "Breast Cancer Awareness." Become a part of your community and increase your word of mouth marketing through a chain of organizational networks.


Inform the public.


Send invitations and take reservations. Put your best foot forward with an estimated count of how many guests to expect. Invite anyone you can think of to your grand opening, including local celebrities, people in the neighborhood, people you know personally, people associated with the charity you may be partnering with, etc.


Apply your target marketing plan. Your market demographic should receive the bulk of your marketing materials. Invite and entice guests who will become regular customers and make them feel special right from day one.


As you plan your grand opening, keep in mind that all details should be accounted for in advance. This includes obtaining all licenses ahead of time, menu planning, ordering inventory, food prep, ordering and arranging all dinnerware, flatware, decorations and entertainment. Brainstorm and plan ahead for any obstacles you might face and devise ways to overcome them. Start with soft opening and use your notes from that evening to come up with ideas for overcoming any issues on the big night.


 Grand Opening Publicity.

 

Restaurant owners put on grand openings because they attract the attention of the media and the public. If no one knows about your restaurant’s opening, your grand opening events will be wasted. Be sure that your grand opening gets some press by following these guidelines:

 

Consider hiring a professional.


You may want to contact a local publicist. Professional public relations firms or consultants are skilled in knowing the right people and the best avenues for getting press for your restaurant's grand opening.

 

Distribute a media kit.


Set your grand opening up for success. A media kit should be released two to four weeks before the event. It should be distributed to local newspapers and broadcasting stations. It can include a press release with the details of your restaurant’s opening and any articles that may have already been written about your restaurant. Include a little about what makes your restaurant special, including biographies of the owner and the chef and a short summary of your involvement with the community. Follow up with your media contacts to see if they have any questions or would like to schedule an interview..

 

Partner with a local charity.


This will greatly increase your chances of getting press, and as an added benefit, the community will probably pay you back for your good will. Partnering with a non-profit will help create a network of initial customers for your restaurant, since people within the charity organization will inform their friends and family of your grand opening and the fundraiser you are putting on.


Contact publications and TV stations.


Contact local newspapers, magazines and broadcasting stations to see if they would be willing to cover a story about your restaurant and its upcoming grand opening. You could also write an editorial or an opinion article about why the community needs a restaurant like yours.


Hire photographers.


Make sure there is someone there to photograph your grand opening. That way, there will be pictures ready for any journalists looking to cover it. Keep in mind that the press that comes after your grand opening is just as important as the press that informs the public of your opening. Do not let up on your public relations efforts just because your grand opening is over.


Invite a reviewer.


If you know that your food is top notch, you will want to invite a food critic or restaurant reviewer to your grand opening. This is sure to get you some press, although there is a risk that the press might be negative.


Invite a local celebrity.


If you get a local politician, television host or any other local celebrity to come to your grand opening, you will be more likely to get some media coverage.


Provide tours for the media.


You might consider holding a separate opening for the media, if you expect a lot of coverage. Have your media kit ready for any media representatives who come to the grand opening events. Make sure to give them a tour of the restaurant, and also send them a follow-up press release after-the-fact, including photos of the grand opening events and information on any future promotions or events.


Putting on a Good Event


You can hold your grand opening on one night and make a single big splash. However, if you have a lot of interest, consider a week-long opening, with different events each night of the week. This week-long festivity will pack an extra punch. For example, you can have a fundraising night, a neighborhood opening night, a VIP night, a friends and family night, and a press night.

 

No matter what, your grand opening event needs to be enjoyable and unique in order to attract the attention your restaurant deserves. Make sure your grand opening includes all of the following elements:

 

Entertainment. By providing your customers with an enticing form of entertainment – such as a live band, DJ, dancing or contests – you will create a night that they will remember.


Great food and drinks. Your restaurant’s foundation is its food and drink. Your special opening night menu should showcase the dishes that you believe best represent your restaurant’s brand. Inform the chefs and kitchen workers that all of the dishes need to be executed perfectly on opening night.

Top-of-the-line service. You need to show that your restaurant will be customer focused. Since first impressions are the most important, you should overstaff on servers and hosts for the grand opening event.


Some sort of unique element. Always include some kind of unique element in your opening events. For example, if you are opening a fine-dining Italian restaurant, you could put on a drawing where you give one of your opening-night attendees a free trip to Italy. If you are opening a Chicago-style pizza place, consider putting on a contest to see who can mix and match the toppings to come up with the most original and tasty pizza recipe. Whatever your concept, you can come up with some kind of unique way to show it off on opening night.


Lastly.


Stock up on storable, dehydrated food to protect your family for whatever might happen.


Many restaurants choose to simply hang a banner or invite the neighborhood to their grand opening. However, once the grand opening is through, getting publicity for your restaurant can be quite a challenge. If you can, it is best to take advantage of your opening by creating a one-of-a-kind event that will make a splash, inciting media coverage and spreading your restaurant’s.


Get Heard!

EOTM PR delivers the perfect public and media forums, broadcasting important messages that land on the radar and reach vast audiences.

Were these tips helpful? Please share and follow us on Twitter @EOTMPR.


Contact us today for a free pr/marketing consultation @ 213-290-3573.

Carla B. & EOTM Public Relations (EPR) Welcomes Award Winning Author & Recording Artist Lourdes Duque Baron

Posted by EOTM Admin on March 12, 2014 at 1:30 AM Comments comments (0)

SANTA MONICA, CA–(EPR – March 11, 2014) – Multifaceted recording artist Lourdes Duque Baron announces her new PR representation & single “Me & Mr. Jones,” slated for release May 2014 & her album 'Feeling Good At Any Age," set for release in June. The magic was made at the historic East-West Recording Studio in Los Angeles, featuring X Factors, AKNU Brothers and produced by the critically acclaimed award winning producer, Andrew Lane, the genius behind Pop sensation, Hanna Montana's early fame. The 2012 Billboard Awards Winning producer has also worked with artists such as Backstreet Boys and Irene Cara. As a producer and songwriter, Lane has received gold and platinum accreditation's for his work with R&B artists Speech, Keith Sweat, and Alsou. He also worked on the platinum-accredited records High School Musical, Disneymania 4, and Manny Fresh.



A prolific creator. "I now know the purpose of my life," Lourdes says with a twinkle in her eyes. "The album was never a conscious plan...it just happened," she added.

Her vocals have been likened to music icons such as Donna Summers, Eartha Kitt & Amy Winehouse and “Me & Mr. Jones,” well her rendition epitomizes the back in the day....funky, fresh, grown up, Motown sound...which is a style all its own and if we had to dissect further...let's just say -- a labor of love & pain...soul musical vibes with distinctive characteristics, melodic and chord structure, a "call and response" singing style that takes the listener back....way back....back in the day... when things were cool & hot...when all we needed was bop-bop, bop-bop, bop-ba-domp – Ooh, bop-bop, bop-bop, bop-ba-domp...and well, well, well.


There was a such thing as good feeling music --- and its back!


Catering to society’s intrigue with sexuality, Lourdes aim is to inspire women of all ages – yes – child, sexy mature women can teach y'all a thing or two – on how its done....the proper way. Paying homage...specifically to the baby boomers.


Pay close attention, Lourdes Duque Baron stuns at 67, with vocals and pizazz and she has no problem educating the novice on how to release that fierce, sexy fire ball -- nestled inside of them all.


The Olivia Newton Johns, Tina Turners, Chaka Khan's, Lourdes Duque Baron's, Jane Fonda's, Sharon Stone's, Marie Osmonds of the world – don't snooze on them...you may just slip up and miss that power ball or soul flower --- well, well, well.


“There’s nothing more beautiful than a woman who discovers, explores, embraces and maintains her sensuality and having the courage to be who she is,” remarked Lourdes. “Knowing that your limits, boundaries, or expiration dates are those that you set for yourself,” she added.


Andrew Lane has been instrumental in Lourdes discovery of her gifts and has helped release her music to the world. His collaboration extends to her management company, Tsunami Entertainment, of which Lourdes is the founder and owner. Their mission is to help develop and promote exceptional talent and bring their dreams to a reality.


Lourdes Duque Barons talents are unlimited — she has performed on the stage, television and beauty pageants around the world, and at age 64 taking the title, 3rd runner up for Mrs. Asia USA 2011, representing the Philippines. Her love of performing comes from her passion of entertaining others and she turns to the higher purpose of inspiring people in all aspects of her work. Carla B. & EOTM PR truly looks forward to the future of this multi-faceted performer and author!


Follow Lourdes on Twitter @AuthorLouBaron and “Like” her on Facebook!


For more information or to interview Lourdes Duque Baron, contact EPR, a full service Branding, Marketing and Public Relations firm at 213.290.3573 or email PR@EOTMRadio.com. Visit www.EOTMMediaGroup.com.


Marketing, Promotions, Branding, Events.


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