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Your 2014 Social Media Campaign Starts Here

Posted by EOTM Admin on February 17, 2014 at 12:15 AM Comments comments (0)

Social media has changed everything when it comes to marketing.


Now, instead of spending a ton of money hoping to get in front of the “press,” you are the media.  Social media allows you to connect with people and encourage engagement with very little money and only a nominal effort.


Let’s face it -- your social media strategy is about more than monitoring social media -- it touches customer service, vendor relations, social media recruiting and more. Thus many organizations are bringing in new staff to handle their social media strategy.




WHEN Should You Hire?


Because sites like Facebook, Twitter, Tumblr, Google Plus, etc. give anyone a platform to say what they think, it’s important to remember that every company has a social media marketing presence -- even if they’re not involved.


As such, the “tipping point” of hiring a social media expert may be when you’re building your company brand, or when maintaining your social media strategy becomes too much for your current staff to handle.

You should also consider hiring when you don’t have enough in-house talent with a background in digital strategy.


Notably, anyone who “takes the wheel” of your company's online presence is essentially speaking on behalf of your organization, so their technical knowledge has to be balanced with a mature leader’s perspective.


“The right person to lead this initiative within a company must have a strong understanding of the business and its operations including the internal political landscape -- as well as a finger on the pulse of the constantly evolving external market.


WHO Should You Hire?


What qualities should you look for when hiring a social media specialist to implement your social media strategy?


Just because someone is a “digital native” does not make them uniquely qualified to manage your online branding. Avoid the mistake of allowing the person who knows the least about your organization to handle potentially the most powerful communication tool you have.


If you’re evaluating a candidate, take a look at their social media presence. How many followers do they have? Are they engaged and involved? How do they respond to criticism? The reality of business is that very few people tweet -- for example -- just to say ‘I love you,' so responding to negative comments in a professional manner is critical.


These questions are especially important as many businesses find that their company brand has a tendency to get folded into employees’ “personal” brands over time.


HOW Should You Measure Success?


While social media strategies are as unique to a business as its logo, there are two benchmarks you can use to evaluate success, beginning with tangible results.


Start with how many followers are you building. If you set a goal to increase Facebook “likes” or Twitter followers by 10% over a three-month period, did your team hit the mark?


Beyond volume, it’s also important to measure the engagement of your followers. One way to monitor this is to recount your retweets and your post comments. (Note: Don’t just count though -- respond!)


Additionally, there’s another way to measure your social media team’s performance that is equally important -- the ability to drive business results from experimental stages to full-scale implementation.


The performance of a social media officer should be based on the ability to take a wide range of innovation concepts from early stage to a narrow set of initiatives in production, contributing to business operations, thus impacting revenue. It  isn’t just about a short-term sales boosts. It’s about putting people in place who can build relationships for the long-term.


Enhance your brands ability to develop trust with consumers - EOTM Media is here to help, contact us today!

213-290-3573 or pr@eotmradio(dot)com. -- Follow on Twitter @eotmpr


PR Tip: Create a Teaser Campaign on Facebook


When your idea is nothing more than a thought, start brainstorming ways you can employ social media to hint that something exciting is coming.


New Media Buys | Wholesale Advertising | TV | Radio | Internet Radio

Posted by EOTM Admin on September 21, 2012 at 3:45 AM Comments comments (0)

 New to Advertising? Are you needing to develop an effective media plan that suits your budget, big or small..? Need a commercial produced? We can even help you produce your television commercials if needed with direct access to an Award Winning Production Team ready to serve you!




Already on the air but not sure if you're getting good rates....well call us. We'll tell you how our rates compare. Time after time we've talked with clients who were buying their airtime directly from the TV stations, and paying too much. Our media placement service will not cost you anything extra. It will actually save you money, month after month.


Fall Cosmetic Sale

Every time you make a buy...you wonder, "Will it work? Did I make a sound media buy?" Did you buy the sales pitch or the right media? If you are tired of the phone calls and endless media kits, we can help.  By hiring our firm to help you place your advertising you'll get more done, have the confidence that the right buy was made and you'll be able to quit answering media sales calls.  It's refreshing to be able to say, "Call my agency." We offer Insightful Media Buying that, with your input, chooses a campaign that maximizes your advertising budget. We'll help you make sense of the media buying maze.

At EOTM Media Group, it's our mission to maximize your company's success. We don't succeed unless our clients succeed. Call and talk with one of our media professionals for a free, no obligation analysis of your specific needs. We help our clients get the most for their money and we'd be happy to help you.


Call/ text  TODAY @ 213-290-3573 or email pr@eotmradio.com.


 

New Media Buys | Wholesale Advertising | TV | Radio | Internet Radio

Posted by EOTM Admin on September 21, 2012 at 3:45 AM Comments comments (0)

 

New to Advertising?    Are you needing to develop an effective media plan that suits your budget, big or small..?

Need a commercial produced? We can even help you produce your television commercials if needed with direct access to an Award Winning Production Team ready to serve you.>

 

Already on the air? If you're already on the air and not sure if you're getting good rates, call us. We'll tell you how your rates compare. Time after time we've talked with clients who were buying their airtime directly from the TV stations, and paying too much. Our media placement service will not cost you anything extra. It will actually save you money, month after month.

At New Media Buys, it's our mission to maximize your company's success. We don't succeed unless our clients succeed. Call and talk with one of our media professionals for a free, no obligation analysis of your specific needs. We help our clients get the most for their money

and we'd be happy to help you.

 




Every time you make a buy...you wonder, "Will it work? Did I make a sound media buy?" Did you buy the sales pitch or the right media? If you are tired of the phone calls and endless media kits, we can help.  By hiring our firm to help you place your advertising you'll get more done, have the confidence that the right buy was made and you'll be able to quit answering media sales calls.  It's refreshing to be able to say, "Call my agency." We offer Insightful Media Buying that, with your input, chooses a campaign that maximizes your advertising budget. We'll help you make sense of the media buying maze.

 

Hire a publicist: Why you should not be handling your own PR

Posted by EOTM Admin on August 21, 2012 at 11:55 PM Comments comments (0)

 

 

As a publicist, I speak with a lot of entertainers and business owners managing their own public relations. I read tons of the articles and press releases they write for themselves, and see firsthand how journalists/editors... and the like… DONOT respond to them and or toss their emails in a spam/junk folder and delete your half listened voice message….which is not always a whole lot different than how they treat publicists.



It’s all a constant networking opportunity….right?


Looking back at some of my beginning efforts, I must have appeared like apoor consultant instead of an entrepreneur who owned a business. I soon learnedthe hits and misses of the tricky industry and how extremely important, PR outreachis for building personal brands, especially considering third-partyendorsements weigh much more than self-promotion. What other people say aboutyour brand, especially large media outlets and influential people, can have astrong impact on how people perceive you in your industry. You can also drivetraffic to your website and increase your site’s authority in search engineswith good PR.


EOTM PR has an in-depth understanding of social media & branding with just the right amount of expertise to launch and complete your next online campaign,successfully.

We offer a wide range of social media PR packages to suit your budget and business requirements. Contact EOTM today and request your free confidential pr and marketing analyst - @213-290-3573 or email pr@eotmradio.com.


Also ask about EOTM Media Groups ala carte’ mini marketing & pr packages.


Follow us on Twitter for FREE PR Tips via the Twitter Publicist.

Resonating the Law of Attraction via Social Media

Posted by EOTM Admin on July 4, 2012 at 11:45 PM Comments comments (0)

I enjoy getting to know the people I meet via social media because it gives me the opportunity to expand my circle of friends and business associates.


I believe that you can never have too many good people in yourlife, however; I believe having one pessimist, “spiritual vampires” as I call them…in your life is way too many. I INVITE anyone who has a POSITIVE outlook on life to connect with me and hopefully we can add some degree of value to each other’s life. All others….well…YOU gets deleted….TONIGHT!


#Nohalfsteppingwhen it comes to the enemy…ijs.


Follow @eotmpr on Twitter for PR Tips, Entertainment News & Daily Motivation.

 

EOTM Media Now Hiring -Media and advertising sales jobs

Posted by EOTM Admin on May 29, 2012 at 9:20 PM Comments comments (0)

EOTM Media Group is now hiring  for Digital Media and advertising sales.


As a Digital Media Sales Consultant you will assist the media sales team in selling interactive media solutions to increase and enrich online/digital advertising efforts.

Location: Santa Monica, CA

Compensation: Base + Commission + Bonuses

Become a part of a successful new media company with offices in Atlanta and Santa Monica. We specialize in entertainment and lifestyle.

Responsibilities:

  1. Develop and oversee company accounts
  2. Establish high-level client contact directly with top online-advertisers and  agencies
  3. Ensure that ad campaigns align with client objectives and goals
  4. Develop plans to meet/exceed revenue goals on regional levels, as well as establish long-term, high dollar contacts to increase revenue
  5. Sell the latest, top-of-the-line and complex products
  6. Meet with clients to outline their marketing needs and seek creative solutions for accomplishing them
  7. Expected to understand revenue goals and to develop a plan to meet and exceed them within their region

Qualifications:

  1. At least 4 years of interactive media sales experience.
  2. Prior experience producing monthly revenues
  3. Ability to produce monthly revenues to exceed goals
  4. Strong team player and team leader
  5. Capable of establishing strong professional relations with advertisers, ad agencies, co-workers and managers
  6. Comprehensive understanding of Microsoft Office Suite
  7. Ability to work in a fast-paced environment and switch gears when necessary
  8. Ability to establish and maintain effective working relationships with managers and employees
  9. Bachelor’s degree in related field (required)


Other related positions:


Radio Sales Account Executive


We are seeking outgoing part-time inside-sales experts to sell radio airplay campaigns for internet as well as terrestrial radio.

This position is great for a seasoned salesperson who loves music and has experience in full commission sales, and who wants to move away from life-consuming corporate sales into something more fun and flexible.

This is a 20% full-commission sales position (no base salary), with average commissions of $1000 per sale for a new salesperson.

Retail music sales are increasing again for the first time in years, this is a great opportunity.


Send resumes to pr@eotmradio.com

 



 

PR Tip #321 via the Twitter Publicist

Posted by EOTM Admin on March 2, 2012 at 2:15 AM Comments comments (0)

My best PR tip: One of the best pieces of advice in PR and getting noticed is to send your info/product/ideas to the CEO of a company via Fed X.


Why?


It gets noticed! Whether it's a big company where your package is logged in,or a small firm--overnight deliveries make a bigger impact to decision makers. They cause a second look! Then,it's up to you to follow up.


If I ever need to make a splash,I send materials Fed X. And fun ones! Ever send a pineapple? People are intrigued and chances are you will be remembered!

 

Did this pr tip help? Follow me on Twitter @eotmpr and Facebook for more free pr tips and advice!

FREE Cyber Monday PR tip on using Twitter effectively

Posted by EOTM Admin on November 27, 2011 at 11:45 PM Comments comments (0)

 

It's almost CYBER Monday and I am giving away FREE info...again! :)

This PR tip is specifically for all my newbie twitter users  - be sure to share this pr tip if you find it helpful.


 

1. Create a Twitter account. You'll need to pick a username that tells followers what your company is. It could be your company name (the most popular option) or a short tag line. Personalize your page with your company logo and a custom background that matches your brand image. Treat your Twitter page as you would treat your website--it's just as important to have branding here.


 

 2. Post your first tweet. It doesn't have to be epiphany inducing, just something that says "We're here and we want to hear what our customers have to say." But keep your brand in mind while tweeting. Don't start off with a super serious tone if your brand image is friendly and fun. But don't try to be too clever if you're a serious-minded business either. Twitter should be casual without being too familiar.

 

3. Pick some people to follow. You might want to follow anyone from competitors to suppliers to sellers and even individuals who are fans of your company. You can search for these people and see who's talking about you and what they are saying. Twitter can also help you keep up to date on industry news and trends.

 

4. Step up the interaction. If someone tweets something about your company that you like, you can retweet it so that all of your followers can see it, too. If someone has a question or complaint, you can respond directly to him. And don't forget to use Twitter to toot your own horn. Tweet about product launches, events or even special offers for Twitter followers.

 

5. Measure your results. Once you have been successfully utilizing your Twitter account for a few months, you should see an increase in your follower counts and the amount of retweets and mentions your company gets. These are good measurement tools, because you know that counts are accurate and you can see exactly what was said and by whom. Looking through your followers will also give you a good idea if your target market is on aim.


Hope this helps! If you like this pr and marketing tip be sure to follow us on twitter @eotmpr.

 

 

Media Relations & PR NOT interchangeable

Posted by EOTM Admin on October 21, 2011 at 11:50 AM Comments comments (0)

Many people use the terms public relations and media relations interchangeably; however, doing so is incorrect. Media relations refer to the relationship that a company or organization develops with journalists, while public relations extend that relationship beyond the media to the general public.


Hope this helps!


Follow me on twitter for more free pr tips @eotmpr

Join the Brand Revolution

Posted by EOTM Admin on October 21, 2011 at 11:35 AM Comments comments (0)

Get your Brand on…


New product launches, re-launches and personality development are put into motion by some of the industry’s most seasoned PR directors with proven track records in media relations, event planning and celebrity/high profile management. We successfully publicize a myriad of companies. At EOTM we effectively reinforce existing brands and introduce and build new brands within this competitive and overflowing marketplace. Our impeccable branding talents provide companies with the reassurance of creating an excitement amongst consumers, as well as planning ahead to help ensure longevity, while extending the life of that brand.


Contact EOTM today to inquire on how you can join the Brand revolution and be one of the 1st to say…”I’m getting my brand on”! (213)290-3573