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Internet Marketing Package for Small Business Owners

Posted by EOTM Admin on July 1, 2014 at 3:40 AM Comments comments (0)

By Carla B.


Follow on Twitter @eotmpr 


Did you know social media has already proven it's a fundamental shift in the way society communicates? It is the top online activity in the world!




A few facts:


75% of U.S. households use social media to listen, talk, and recommend products.  Are you there to hear them? Your competitors are.


In 2010, 68% of small businesses increased their social media marketing which drove immediate results to their business. Have you?


For businesses resistance to social media is futile. Your competitors are there. Your customers are there. If your business isn't there, it ought to be!


20% of all tweets are about products or brands. Companies that blog receive 55% more traffic, more visitors to their website than those that don't.


85% of social media users believe that companies should interact with their customers.


What are your customers saying about you? Do you even know?


Let us help! We are currently offering a special incentive for first time customers, we call it the Starter Kit for Small Busines. (see below)


Ultimate Marketing Package for Small Business Owners




We believe that every business should have the opportunity to compete for top search engine ranks, NOT just big companies.


The $499 Social Media Marketing (Starter) Package was developed with small businesses and franchises in mind. With a one-time investment, you'll receive a professional website, on-page search engine optimization and conversion rate optimization. We will also create and implement strategic marketing for your companies Facebook and Twitter pages.


* For an additional $49 dollars monthly we will manage these pages!


Facebook Marketing


 Our Facebook marketing services help your business build and engage a community on one of the most visited sites worldwide. We begin by creating a business profile that helps to promote your brand, attract fans, and encourage engagement. We then create a daily content plan to grow your presence, boost your visibility, and convert your fans into customers.


SEE ALSO: Is Social Media a Fad?


 Twitter Marketing


Twitter has changed the way customers and companies communicate and interact with one another on the web. This micro blogging platform is a quick and easy way to promote your business online in real-time, by offering deals, promoting products, sharing news, and more. Our Twitter marketing program builds your follower base, engages clients and prospects, promotes your products and services, and broadcasts your brand online.


Breakdown of services (not all apply for the starter package)


Facebook Marketing


Create a Business Page

Pick a Vanity URL

Update About section

Optimize for Search Engines

Facebook Marketing Strategy

Content Creation

Cover Photo Design

Engaging Profile Photo Design

Custom Tab Creation

Daily Updates

Facebook Fan Engagement

Facebook Ads to Target by Region

FB Ads to Increase Engagement*

Facebook Ads to Increase Likes*

Facebook Advertising Campaign (2 Ad Creation a Week)


Twitter Marketing


 Twitter Page Setup

Create a Business Name

Optimize Twitter profile

Create Custom Twitter Background

Creative Engaging Tweets

Schedule Tweets

Engage with Followers

Optimize Tweets with Keywords

Build Targeted Followers


At EOTM Media, our social media team first helps you and your clients to define goals and establish a road map to achieve them. We customize a campaign for each client to develop powerful branding and engaging content that drives traffic to websites. We then monitor social media progress, consistently update the sites with fresh copy, and turn leads into customers. Contact us today to learn how to maximize Return on Investment for you and your clients with social media marketing.


Email pr@eotmradio(dot)com or call (213)290-3573.


**THE STARTER PACKAGE FOR SMALL BUSINESS OWNERS EXPIRE 7/15/2014

Is Social Media a Fad?

Posted by EOTM Admin on June 30, 2014 at 5:00 PM Comments comments (0)

Follow on Twitter @eotmpr


If social media is a fad, it's the most profitable and fastest growing fad in marketing history. Social media has already proven it's a fundamental shift in the way society communicates.

 


 

It is the top online activity in the world.

 

75% of U.S. households use social media to listen, talk, and recommend products.

 

Are you there to hear them?

 

Your competitors are.

 

In 2010, 68% of small businesses increased their social media marketing which drove immediate results to their business.

 

Have you?

 

For businesses resistance to social media is futile.

 

Your competitors are there. Your customers are there.

 

If your business isn't there....

(this is the hottest night club)

 

It ought to be!

(how could you not)

 

20% of all tweets are about products or brands.

 

Companies that blog receive 55% more traffic, more visitors to their website than those that don't.

 

85% of social media users believe that companies should interact with their customers.

 

What are your customers saying about you? Do you even know?

 

Join the conversation. Create the conversation. Grow your business.


 

Contact EOTM Media today, we would love to help!

 


Tips To Manage Your Social Media Marketing Campaigns

Posted by EOTM Admin on June 20, 2014 at 4:20 AM Comments comments (0)

 By Carla B.


Social media has changed everything when it comes to marketing. Now, instead of spending a ton of money hoping to get in front of the “press,” you are the media! Social media allows you to connect with people and encourage engagement with very little money and only a nominal effort.


So, what is Social Media Marketing?


Social Media Marketing is the process where a business owner, singer, actor, author, such as yourself, uses the power of sites like Facebook, Instagram, Tumblr, Pintinterest, Twitter, Linkedin and Tumblr to promote your brand or products.


Why Target These Sites?


  1. Considering traffic from social media sites is usually highly targeted, the visitors are more likely to turn into customers and buyers than visitors who find your site through a Google or Yahoo search.
  2. Traffic from social media is that it is essentially free or relatively low cost compared to other forms of traffic generation. 

Notably, social media marketing is a time consuming and very involved effort that is not appropriate for everyone. This form of marketing requires a good deal of involvement, both in terms of keeping up with all the latest trends and in maintaining ongoing relationships with customers and fans. Social media invites a two-way conversation between the poster of the information and the reader. If the business owner ignores the second part of the equation, then the marketing effort is most likely doomed to fail.


Below are a few tidbits that should be followed in order to execute a successful social media marketing campaign.

  •  Understanding your audience and what it wants

 What do your audience want? if you're not sure, carry out a survey on existing and/or possible consumers to learn about what they would look for from your company.You can structure your promotional activities around your findings.

  •  Post regular, useful or entertaining updates. The more often you share interesting or informative content with your fans and followers, the more often you will catch their attention. While to many it may seem counterproductive to spend your time finding an article or blog post that your fans would like and then sharing it, it actually builds credibility and authority in the eyes of your readers. Over time, your brand or website will become known as something to trust in the mind of your readers. When it comes time for them to make purchasing decisions, the value of that trust cannot be overstated.
  • Build relationships. As mentioned above, creating relationships with your customers is one of the parts of social media marketing that gives it so much power. You can build these relationships by posting updates that users actually want to read, not just a never ending stream of sales pitches. Use your updates to inform, entertain and address the needs of your customers. Open up a two-way conversation with them via the comments sections and message boards that many social media sites include. These relationships build credibility and help keep your company in the mind of the reader.
  • Forget about going viral. Viral content is a posting or piece of information that someone has created that is shared by thousands, if not millions, of people across the Internet. This posting will often find itself on dozens of different sites. Some even make their way onto television news, and they will more than likely spawn many parodies and response postings. A piece of viral content can be a gold mine, albeit a short lived one, for the poster. However, determining whether or not something will go viral is like trying to write on water. Millions of dollars have been wasted by companies both big and small trying to create something that will go viral. Ninety nine times out of a hundred, that piece of content that some marketing team thought would be viral wound up being ignored completely.
  • Maintain a consistent message. This is where a social media manager or the hiring of an SEO services company comes in really handy. When you are posting information across several different sites, it is easy for the message you are trying to convey to become garbled as you try to tailor that message for a variety of media and audiences. The voice you choose for Facebook will not work on Reddit or Tumblr, and many business owners do not have the experience or the time to learn the local lingo of all the various social media outlets. If you do not have the budget for an SEO services company, then it is best to limit yourself to the social media sites that you are comfortable writing for. Many website communities are rude, if not outright hostile, to someone who shows up and obviously has no interest in the site other than posting their own promotional material.
  • Participate in the community. As stated above, social media sites are usually tightly knit communities, particularly sites like Tumblr, Reddit and Digg. The users of these sites can spot marketers a mile away, usually because the marketer does nothing more on the site than post information about various products. In order to gain trust (and followers) within one of these communities, you must be willing to participate as well. This is usually done in the form of commenting on the postings of others and the sharing or re-sharing of posts that have absolutely nothing to do with marketing or consumerism. If you choose to hire an SEO services company, it will have a person or a team of people who are dedicated to maintaining community involvement on your behalf.
  • Be careful of what you post. In the rush to get new postings out the door, it is often tempting to skip editing, proofreading and screening of the content. However, this is a very dangerous game. Unfiltered content has been the downfall of many companies trying to establish a social media presence, and some companies have even lost their entire business because they allowed someone to post rude or demeaning comments directed at unhappy customers. Even a simple spelling error can turn an innocent post into a racial slur, so it is imperative that you screen, edit and proofread all content before posting it.
  •  Attract the public's attention. Contests, leaflets, etc.

Sales promotion in fact is the process of self-promotion: bold, careful. Can capture every word meaning, and that contains "only the fittest can be invincible".

  • Alongside social media, there are other ways to promote your business on the Internet. If your company has a website, highlight your promotions on your website's main page. Go as far as to create a web page about your promotion, and then create a link that you can place on other websites. Collect email addresses from your customers and send them your promotional offers. Other than a few moments of your time, this is a great way to advertise without spending a cent.
  • Raise awareness inside and outside of the Internet. Use a variety of promotions to strengthen people's interest, such as drawings, coupons and discounts. Advertising in the real world will help if you can afford it within your budget!

 A few bonus tips:

  • Because sites like Facebook, Twitter, Tumblr, Google Plus, etc. give anyone a platform to say what they think, it’s important to remember that every company has a social media marketing presence -- even if they’re not involved.
  • As such, the “tipping point” of hiring a social media expert may be when you’re building your company brand, or when maintaining your social media strategy becomes too much for your current staff to handle.
  • You should also consider hiring when you don’t have enough in-house talent with a background in digital strategy.



Strikingly, anyone who “takes the wheel” of your company's online presence is essentially speaking on behalf of your organization, so their technical knowledge has to be balanced with a mature leader’s perspective. The right person to lead this initiative within a company must have a strong understanding of the business and its operations including the internal political landscape -- as well as a finger on the pulse of the constantly evolving external market.


Additionally, the performance of a social media officer should be based on the ability to take a wide range of innovation concepts from early stage to a narrow set of initiatives in production, contributing to business operations, thus impacting revenue. It  isn’t just about a short-term sales boosts. It’s about putting people in place who can build relationships for the long-term.

 

Enhance your brands ability to develop trust with consumers - EOTM Media is here to help, contact us today!


213-290-3573 or pr@eotmradio(dot)com. -- Follow this author on Twitter @eotmpr

Your 2014 Social Media Campaign Starts Here

Posted by EOTM Admin on February 17, 2014 at 12:15 AM Comments comments (0)

Social media has changed everything when it comes to marketing.


Now, instead of spending a ton of money hoping to get in front of the “press,” you are the media.  Social media allows you to connect with people and encourage engagement with very little money and only a nominal effort.


Let’s face it -- your social media strategy is about more than monitoring social media -- it touches customer service, vendor relations, social media recruiting and more. Thus many organizations are bringing in new staff to handle their social media strategy.




WHEN Should You Hire?


Because sites like Facebook, Twitter, Tumblr, Google Plus, etc. give anyone a platform to say what they think, it’s important to remember that every company has a social media marketing presence -- even if they’re not involved.


As such, the “tipping point” of hiring a social media expert may be when you’re building your company brand, or when maintaining your social media strategy becomes too much for your current staff to handle.

You should also consider hiring when you don’t have enough in-house talent with a background in digital strategy.


Notably, anyone who “takes the wheel” of your company's online presence is essentially speaking on behalf of your organization, so their technical knowledge has to be balanced with a mature leader’s perspective.


“The right person to lead this initiative within a company must have a strong understanding of the business and its operations including the internal political landscape -- as well as a finger on the pulse of the constantly evolving external market.


WHO Should You Hire?


What qualities should you look for when hiring a social media specialist to implement your social media strategy?


Just because someone is a “digital native” does not make them uniquely qualified to manage your online branding. Avoid the mistake of allowing the person who knows the least about your organization to handle potentially the most powerful communication tool you have.


If you’re evaluating a candidate, take a look at their social media presence. How many followers do they have? Are they engaged and involved? How do they respond to criticism? The reality of business is that very few people tweet -- for example -- just to say ‘I love you,' so responding to negative comments in a professional manner is critical.


These questions are especially important as many businesses find that their company brand has a tendency to get folded into employees’ “personal” brands over time.


HOW Should You Measure Success?


While social media strategies are as unique to a business as its logo, there are two benchmarks you can use to evaluate success, beginning with tangible results.


Start with how many followers are you building. If you set a goal to increase Facebook “likes” or Twitter followers by 10% over a three-month period, did your team hit the mark?


Beyond volume, it’s also important to measure the engagement of your followers. One way to monitor this is to recount your retweets and your post comments. (Note: Don’t just count though -- respond!)


Additionally, there’s another way to measure your social media team’s performance that is equally important -- the ability to drive business results from experimental stages to full-scale implementation.


The performance of a social media officer should be based on the ability to take a wide range of innovation concepts from early stage to a narrow set of initiatives in production, contributing to business operations, thus impacting revenue. It  isn’t just about a short-term sales boosts. It’s about putting people in place who can build relationships for the long-term.


Enhance your brands ability to develop trust with consumers - EOTM Media is here to help, contact us today!

213-290-3573 or pr@eotmradio(dot)com. -- Follow on Twitter @eotmpr


PR Tip: Create a Teaser Campaign on Facebook


When your idea is nothing more than a thought, start brainstorming ways you can employ social media to hint that something exciting is coming.


New Media Buys | Wholesale Advertising | TV | Radio | Internet Radio

Posted by EOTM Admin on September 21, 2012 at 3:45 AM Comments comments (0)

 New to Advertising? Are you needing to develop an effective media plan that suits your budget, big or small..? Need a commercial produced? We can even help you produce your television commercials if needed with direct access to an Award Winning Production Team ready to serve you!




Already on the air but not sure if you're getting good rates....well call us. We'll tell you how our rates compare. Time after time we've talked with clients who were buying their airtime directly from the TV stations, and paying too much. Our media placement service will not cost you anything extra. It will actually save you money, month after month.


Fall Cosmetic Sale

Every time you make a buy...you wonder, "Will it work? Did I make a sound media buy?" Did you buy the sales pitch or the right media? If you are tired of the phone calls and endless media kits, we can help.  By hiring our firm to help you place your advertising you'll get more done, have the confidence that the right buy was made and you'll be able to quit answering media sales calls.  It's refreshing to be able to say, "Call my agency." We offer Insightful Media Buying that, with your input, chooses a campaign that maximizes your advertising budget. We'll help you make sense of the media buying maze.

At EOTM Media Group, it's our mission to maximize your company's success. We don't succeed unless our clients succeed. Call and talk with one of our media professionals for a free, no obligation analysis of your specific needs. We help our clients get the most for their money and we'd be happy to help you.


Call/ text  TODAY @ 213-290-3573 or email pr@eotmradio.com.


 

New Media Buys | Wholesale Advertising | TV | Radio | Internet Radio

Posted by EOTM Admin on September 21, 2012 at 3:45 AM Comments comments (0)

 

New to Advertising?    Are you needing to develop an effective media plan that suits your budget, big or small..?

Need a commercial produced? We can even help you produce your television commercials if needed with direct access to an Award Winning Production Team ready to serve you.>

 

Already on the air? If you're already on the air and not sure if you're getting good rates, call us. We'll tell you how your rates compare. Time after time we've talked with clients who were buying their airtime directly from the TV stations, and paying too much. Our media placement service will not cost you anything extra. It will actually save you money, month after month.

At New Media Buys, it's our mission to maximize your company's success. We don't succeed unless our clients succeed. Call and talk with one of our media professionals for a free, no obligation analysis of your specific needs. We help our clients get the most for their money

and we'd be happy to help you.

 




Every time you make a buy...you wonder, "Will it work? Did I make a sound media buy?" Did you buy the sales pitch or the right media? If you are tired of the phone calls and endless media kits, we can help.  By hiring our firm to help you place your advertising you'll get more done, have the confidence that the right buy was made and you'll be able to quit answering media sales calls.  It's refreshing to be able to say, "Call my agency." We offer Insightful Media Buying that, with your input, chooses a campaign that maximizes your advertising budget. We'll help you make sense of the media buying maze.

 

Hire a publicist: Why you should not be handling your own PR

Posted by EOTM Admin on August 21, 2012 at 11:55 PM Comments comments (0)

 

 

As a publicist, I speak with a lot of entertainers and business owners managing their own public relations. I read tons of the articles and press releases they write for themselves, and see firsthand how journalists/editors... and the like… DONOT respond to them and or toss their emails in a spam/junk folder and delete your half listened voice message….which is not always a whole lot different than how they treat publicists.



It’s all a constant networking opportunity….right?


Looking back at some of my beginning efforts, I must have appeared like apoor consultant instead of an entrepreneur who owned a business. I soon learnedthe hits and misses of the tricky industry and how extremely important, PR outreachis for building personal brands, especially considering third-partyendorsements weigh much more than self-promotion. What other people say aboutyour brand, especially large media outlets and influential people, can have astrong impact on how people perceive you in your industry. You can also drivetraffic to your website and increase your site’s authority in search engineswith good PR.


EOTM PR has an in-depth understanding of social media & branding with just the right amount of expertise to launch and complete your next online campaign,successfully.

We offer a wide range of social media PR packages to suit your budget and business requirements. Contact EOTM today and request your free confidential pr and marketing analyst - @213-290-3573 or email pr@eotmradio.com.


Also ask about EOTM Media Groups ala carte’ mini marketing & pr packages.


Follow us on Twitter for FREE PR Tips via the Twitter Publicist.

Resonating the Law of Attraction via Social Media

Posted by EOTM Admin on July 4, 2012 at 11:45 PM Comments comments (0)

I enjoy getting to know the people I meet via social media because it gives me the opportunity to expand my circle of friends and business associates.


I believe that you can never have too many good people in yourlife, however; I believe having one pessimist, “spiritual vampires” as I call them…in your life is way too many. I INVITE anyone who has a POSITIVE outlook on life to connect with me and hopefully we can add some degree of value to each other’s life. All others….well…YOU gets deleted….TONIGHT!


#Nohalfsteppingwhen it comes to the enemy…ijs.


Follow @eotmpr on Twitter for PR Tips, Entertainment News & Daily Motivation.

 

EOTM Media Now Hiring -Media and advertising sales jobs

Posted by EOTM Admin on May 29, 2012 at 9:20 PM Comments comments (0)

EOTM Media Group is now hiring  for Digital Media and advertising sales.


As a Digital Media Sales Consultant you will assist the media sales team in selling interactive media solutions to increase and enrich online/digital advertising efforts.

Location: Santa Monica, CA

Compensation: Base + Commission + Bonuses

Become a part of a successful new media company with offices in Atlanta and Santa Monica. We specialize in entertainment and lifestyle.

Responsibilities:

  1. Develop and oversee company accounts
  2. Establish high-level client contact directly with top online-advertisers and  agencies
  3. Ensure that ad campaigns align with client objectives and goals
  4. Develop plans to meet/exceed revenue goals on regional levels, as well as establish long-term, high dollar contacts to increase revenue
  5. Sell the latest, top-of-the-line and complex products
  6. Meet with clients to outline their marketing needs and seek creative solutions for accomplishing them
  7. Expected to understand revenue goals and to develop a plan to meet and exceed them within their region

Qualifications:

  1. At least 4 years of interactive media sales experience.
  2. Prior experience producing monthly revenues
  3. Ability to produce monthly revenues to exceed goals
  4. Strong team player and team leader
  5. Capable of establishing strong professional relations with advertisers, ad agencies, co-workers and managers
  6. Comprehensive understanding of Microsoft Office Suite
  7. Ability to work in a fast-paced environment and switch gears when necessary
  8. Ability to establish and maintain effective working relationships with managers and employees
  9. Bachelor’s degree in related field (required)


Other related positions:


Radio Sales Account Executive


We are seeking outgoing part-time inside-sales experts to sell radio airplay campaigns for internet as well as terrestrial radio.

This position is great for a seasoned salesperson who loves music and has experience in full commission sales, and who wants to move away from life-consuming corporate sales into something more fun and flexible.

This is a 20% full-commission sales position (no base salary), with average commissions of $1000 per sale for a new salesperson.

Retail music sales are increasing again for the first time in years, this is a great opportunity.


Send resumes to pr@eotmradio.com

 



 

PR Tip #321 via the Twitter Publicist

Posted by EOTM Admin on March 2, 2012 at 2:15 AM Comments comments (0)

My best PR tip: One of the best pieces of advice in PR and getting noticed is to send your info/product/ideas to the CEO of a company via Fed X.


Why?


It gets noticed! Whether it's a big company where your package is logged in,or a small firm--overnight deliveries make a bigger impact to decision makers. They cause a second look! Then,it's up to you to follow up.


If I ever need to make a splash,I send materials Fed X. And fun ones! Ever send a pineapple? People are intrigued and chances are you will be remembered!

 

Did this pr tip help? Follow me on Twitter @eotmpr and Facebook for more free pr tips and advice!