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Targeted networking and social media

Posted by EOTM Admin on March 16, 2014 at 11:15 PM Comments comments (0)

By Carla B.


It’s hard to imagine a life before social media, even though sites like Facebook and Twitter have been around for less than a decade. As businesses look back over that decade, they can easily see how these sites are changing the way they do everything. Professionals use these sites to network, interact with customers, and bring team members together.




Notably, networking with a purpose, partnerships with other small businesses and staff training are key to winning new business.


When it comes to business efficiency, the main focus is often on the operational side, the day-to-day running of the company. But what about improving efficiencies around winning new business?


In their desperation to land new contracts, find new customers, and exploit new markets, many business owners take a scatter-gun approach to things like business networking and using social media. They spend a lot of time and money, and a great deal of effort, often with disappointing results.


According to figures from business networking organisation BNI, 98% of businesses rely on word of mouth to gain new business, yet only 3% have a strategy for doing so. Networking has to be one of the most valuable ways of winning new clients. But it must be done efficiently and to that end, less is definitely more, says publicist and media relations expert Carla B.


She says: "The fussier you are about who you want to build strong and deep relationships with, the greater the likelihood of success. Your aim is to spent 90% of your networking time with less than 10% of your network."


The key to networking efficiently and successfully, Ms. B. explains, is not about chasing any bit of business, which many SMEs do in their desperation to generate leads, but to be very focused on exactly the type of work they want to win and who they need to talk to in order to win it. She adds: "Sadly most people attending a network event have not done this level of critical thinking. It has to be at a deeper level than 'meeting people who can introduce me to potential clients or customers'.


"My own biggest mistake when I started running my own business was networking in the local SME scene. There was no critical mass of my target market - predominantly accountants and lawyer - to help me achieve the profile and visibility I required to generate leads. Now the only face-to-face networking I tend to do is either on a one-to-one basis, or attending large legal or accountancy industry events."


Social media can be an excellent source of leads and new prospects for a small business and managed well, can potentially be the most efficient and cost effective way of finding and keeping new customers.


And there are plenty of tools available to help small business owners keep on top of their social media activity including Hootsuite, Tweetdeck and CubeSocial, which goes a stage further with built-in functionality for tracking, assessing and engaging potential new customers.


CubeSocial co-founder and CEO Linda Cheung says: "Each new follower you get on Twitter is a potential client, partner or even competitor. If you were a retailer, this is the virtual equivalent of someone walking into your store and browsing around. The best retailers will greet their prospective customers with a smile and encourage them to have a look around. How do you greet your virtual window shoppers? If you are like most people, you probably don't. CubeSocial helps to fix that by allowing you to review the people that have followed you over the last seven days, easily decide if they are relevant to you, and then engage with them."


Forming partnerships with other businesses that operate in the same market, but are not in direct competition with you, is another potential source of new business. Lancashire-based photographer John Bentley has just started using this strategy of cross promoting products and services across a partnership.


He says: "I market my portrait photography services via Twitter and Facebook as well as through local channels, but recently started looking into the idea of working with other small businesses to see if we can help each other. One of them is a small local restaurant Delicieux, which recently hosted an art fair that I attended. After chatting with the owners, we realised that there was potential to cross promote each other's businesses within our own - food and photography complement each other well.


"My partner, who is an artist, now has a number of her paintings on display there. It has made me realize the potential for a number of small firms to work together, generate exposure, attract new customers and win new business for each other in a very efficient and cost effective way."


Business consultant Rob Brown has provided sales training for thousands of employees. He urges SMEs not to overlook possibly their most effective and efficient new business winning asset, their staff. He says: "Motivating and equipping your own staff to be advocates and introducers of new business is often an overlooked marketing strategy for many companies, and yet the secretaries and cleaners will probably know a lot more than you think about your business.


"Remember the acronym 'AWE' to help you turn your people into a virtual sales team for your business. A is for allow; giving them permission by making it clear that introductions are on the agenda, and that they are allowed, encouraged and even expected. W is for woo. Introduce a range of incentives, recognition, storytelling and promotions to inspire a culture of commercial opportunism from the unlikeliest of people, and finally, E is for equip. Your staff will need tools and education. Any kind of marketing collateral, stories, conversations starters, sales training, coaching or encouragement you can give will reap dividends in terms of new business opportunities."


Tips on networking efficiently to win new business


If business owners are going to network there are three key things they must do in order to get a return.


1. Prepare before you go. Set yourself a goal of how many people you'd like to meet, and know what you're looking for and why. And thinking about how you might be able to help them as well as how they can help you.


2. Be specific: don't just think about the people in the room, think about who they may know. So, be specific when you're requesting your 'in'. Know the person's name, their job title or the business name rather than just a vague reference to wanting to get more contacts in a general industry.


3. Follow up: make notes on business cards immediately (be sure to ask the person before you start defacing their business card) and once you've left the meeting read over them and start your follow up right away. It's easy to forget what was agreed when you've met lots of people.


Customer-Driven Change


As businesses continue to try to redefine themselves in this new technology-driven world, customers are crucial to those changes. While a CEO may not be required to spend all day retweeting respected colleagues or posting insightful comments on Facebook, it is important that they realize the value of social media in driving decisions.


Realizing that value is the first step toward beginning to look at the numbers and use them to drive decisions. How many customer complaints came through Twitter last month? Which posts on Facebook received the most “likes.” Social media-savvy CEOs realize the insight that can come from gathering statistics on that information and use it to gain an edge over the competition.


Sony Creative Software Inc.


As social media continues to influence everything businesses do, everyone from the CEO to the new summer intern will need to realize the part it plays in day-to-day duties. Those professionals will be forced to keep up or be left behind. But it’s equally important that professionals balance their social media efforts with face-to-face networking and traditional advertising to stay in touch with the customers who aren’t on social media around the clock.


Follow this author on twitter for weekly pr tips, insight and some of public relations best practices - @eotmpr


PR Hospitality Tips: For Your 2014 Grand Opening

Posted by EOTM Admin on March 15, 2014 at 12:20 AM Comments comments (0)

Follow us on Twitter @EOTMPR and Facebook @EOTM.Media for FREE PR tips


EOTM PR can assits with your Public Launches: New Business, Ground Breakings Products, Restaurants, Grand Openings & So Much More!


Get Noticed!


EOTM PR offers a comprehensive strategic ticket to far-reaching publicity and substantial image-building media coverage, human-interest profiles and news features that will boost brand visibility and drive business.


Notably, a successful, well-attended grand opening is paramount to communicating your message– whether to the media, the industry or a group of targeted individuals.

From conception to implementation, EOTM Public Relations ensures that great ideas come to life through careful organization and planning. EOTM PR is known for their creative, energetic and well executed events that introduce their clients’ products and services to the marketplace and result in increased ongoing press.


Below are some helpful tips for your next Restaurant Grand Opening


Choose the date and plan events.


Be careful when choosing the date for your grand opening. Give yourself enough time to order the necessary supplies, hire and plan entertainment (DJs, live bands, eating contests, etc.), and to plan the menu. Also be sure to check out what else is happening in your area during your selected dates. If another event has picked up momentum and can possibly outshine your venue, then consider rescheduling for a time that is the most beneficial for your business. Timing is very important.

 

Start with a “quiet” opening.


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Begin with a soft opening a few weeks in advance. Do not advertise that you are opening. Invite only your family and friends, and serve any walk-ins who happen by. Inform them that you are undergoing a trial opening, and that they will get their meal at a discount. Use this opportunity to take detailed notes about what went well, what went wrong and what was unexpected. This will help you get all of your operations and management in working order before your grand opening.


Join local organizations.


For example, become a member of the local Chamber of Commerce. This will help establish you as a responsible business owner who is involved with the community. Consider partnering with a local non-profit group that you would like to support. Organize a tentative date for a future fundraiser and advertise this in your grand opening advertisement, such as:


Join us tonight for our grand opening and again on January 27th for a special evening to support "Breast Cancer Awareness." Become a part of your community and increase your word of mouth marketing through a chain of organizational networks.


Inform the public.


Send invitations and take reservations. Put your best foot forward with an estimated count of how many guests to expect. Invite anyone you can think of to your grand opening, including local celebrities, people in the neighborhood, people you know personally, people associated with the charity you may be partnering with, etc.


Apply your target marketing plan. Your market demographic should receive the bulk of your marketing materials. Invite and entice guests who will become regular customers and make them feel special right from day one.


As you plan your grand opening, keep in mind that all details should be accounted for in advance. This includes obtaining all licenses ahead of time, menu planning, ordering inventory, food prep, ordering and arranging all dinnerware, flatware, decorations and entertainment. Brainstorm and plan ahead for any obstacles you might face and devise ways to overcome them. Start with soft opening and use your notes from that evening to come up with ideas for overcoming any issues on the big night.


 Grand Opening Publicity.

 

Restaurant owners put on grand openings because they attract the attention of the media and the public. If no one knows about your restaurant’s opening, your grand opening events will be wasted. Be sure that your grand opening gets some press by following these guidelines:

 

Consider hiring a professional.


You may want to contact a local publicist. Professional public relations firms or consultants are skilled in knowing the right people and the best avenues for getting press for your restaurant's grand opening.

 

Distribute a media kit.


Set your grand opening up for success. A media kit should be released two to four weeks before the event. It should be distributed to local newspapers and broadcasting stations. It can include a press release with the details of your restaurant’s opening and any articles that may have already been written about your restaurant. Include a little about what makes your restaurant special, including biographies of the owner and the chef and a short summary of your involvement with the community. Follow up with your media contacts to see if they have any questions or would like to schedule an interview..

 

Partner with a local charity.


This will greatly increase your chances of getting press, and as an added benefit, the community will probably pay you back for your good will. Partnering with a non-profit will help create a network of initial customers for your restaurant, since people within the charity organization will inform their friends and family of your grand opening and the fundraiser you are putting on.


Contact publications and TV stations.


Contact local newspapers, magazines and broadcasting stations to see if they would be willing to cover a story about your restaurant and its upcoming grand opening. You could also write an editorial or an opinion article about why the community needs a restaurant like yours.


Hire photographers.


Make sure there is someone there to photograph your grand opening. That way, there will be pictures ready for any journalists looking to cover it. Keep in mind that the press that comes after your grand opening is just as important as the press that informs the public of your opening. Do not let up on your public relations efforts just because your grand opening is over.


Invite a reviewer.


If you know that your food is top notch, you will want to invite a food critic or restaurant reviewer to your grand opening. This is sure to get you some press, although there is a risk that the press might be negative.


Invite a local celebrity.


If you get a local politician, television host or any other local celebrity to come to your grand opening, you will be more likely to get some media coverage.


Provide tours for the media.


You might consider holding a separate opening for the media, if you expect a lot of coverage. Have your media kit ready for any media representatives who come to the grand opening events. Make sure to give them a tour of the restaurant, and also send them a follow-up press release after-the-fact, including photos of the grand opening events and information on any future promotions or events.


Putting on a Good Event


You can hold your grand opening on one night and make a single big splash. However, if you have a lot of interest, consider a week-long opening, with different events each night of the week. This week-long festivity will pack an extra punch. For example, you can have a fundraising night, a neighborhood opening night, a VIP night, a friends and family night, and a press night.

 

No matter what, your grand opening event needs to be enjoyable and unique in order to attract the attention your restaurant deserves. Make sure your grand opening includes all of the following elements:

 

Entertainment. By providing your customers with an enticing form of entertainment – such as a live band, DJ, dancing or contests – you will create a night that they will remember.


Great food and drinks. Your restaurant’s foundation is its food and drink. Your special opening night menu should showcase the dishes that you believe best represent your restaurant’s brand. Inform the chefs and kitchen workers that all of the dishes need to be executed perfectly on opening night.

Top-of-the-line service. You need to show that your restaurant will be customer focused. Since first impressions are the most important, you should overstaff on servers and hosts for the grand opening event.


Some sort of unique element. Always include some kind of unique element in your opening events. For example, if you are opening a fine-dining Italian restaurant, you could put on a drawing where you give one of your opening-night attendees a free trip to Italy. If you are opening a Chicago-style pizza place, consider putting on a contest to see who can mix and match the toppings to come up with the most original and tasty pizza recipe. Whatever your concept, you can come up with some kind of unique way to show it off on opening night.


Lastly.


Stock up on storable, dehydrated food to protect your family for whatever might happen.


Many restaurants choose to simply hang a banner or invite the neighborhood to their grand opening. However, once the grand opening is through, getting publicity for your restaurant can be quite a challenge. If you can, it is best to take advantage of your opening by creating a one-of-a-kind event that will make a splash, inciting media coverage and spreading your restaurant’s.


Get Heard!

EOTM PR delivers the perfect public and media forums, broadcasting important messages that land on the radar and reach vast audiences.

Were these tips helpful? Please share and follow us on Twitter @EOTMPR.


Contact us today for a free pr/marketing consultation @ 213-290-3573.

Your 2014 Social Media Campaign Starts Here

Posted by EOTM Admin on February 17, 2014 at 12:15 AM Comments comments (0)

Social media has changed everything when it comes to marketing.


Now, instead of spending a ton of money hoping to get in front of the “press,” you are the media.  Social media allows you to connect with people and encourage engagement with very little money and only a nominal effort.


Let’s face it -- your social media strategy is about more than monitoring social media -- it touches customer service, vendor relations, social media recruiting and more. Thus many organizations are bringing in new staff to handle their social media strategy.




WHEN Should You Hire?


Because sites like Facebook, Twitter, Tumblr, Google Plus, etc. give anyone a platform to say what they think, it’s important to remember that every company has a social media marketing presence -- even if they’re not involved.


As such, the “tipping point” of hiring a social media expert may be when you’re building your company brand, or when maintaining your social media strategy becomes too much for your current staff to handle.

You should also consider hiring when you don’t have enough in-house talent with a background in digital strategy.


Notably, anyone who “takes the wheel” of your company's online presence is essentially speaking on behalf of your organization, so their technical knowledge has to be balanced with a mature leader’s perspective.


“The right person to lead this initiative within a company must have a strong understanding of the business and its operations including the internal political landscape -- as well as a finger on the pulse of the constantly evolving external market.


WHO Should You Hire?


What qualities should you look for when hiring a social media specialist to implement your social media strategy?


Just because someone is a “digital native” does not make them uniquely qualified to manage your online branding. Avoid the mistake of allowing the person who knows the least about your organization to handle potentially the most powerful communication tool you have.


If you’re evaluating a candidate, take a look at their social media presence. How many followers do they have? Are they engaged and involved? How do they respond to criticism? The reality of business is that very few people tweet -- for example -- just to say ‘I love you,' so responding to negative comments in a professional manner is critical.


These questions are especially important as many businesses find that their company brand has a tendency to get folded into employees’ “personal” brands over time.


HOW Should You Measure Success?


While social media strategies are as unique to a business as its logo, there are two benchmarks you can use to evaluate success, beginning with tangible results.


Start with how many followers are you building. If you set a goal to increase Facebook “likes” or Twitter followers by 10% over a three-month period, did your team hit the mark?


Beyond volume, it’s also important to measure the engagement of your followers. One way to monitor this is to recount your retweets and your post comments. (Note: Don’t just count though -- respond!)


Additionally, there’s another way to measure your social media team’s performance that is equally important -- the ability to drive business results from experimental stages to full-scale implementation.


The performance of a social media officer should be based on the ability to take a wide range of innovation concepts from early stage to a narrow set of initiatives in production, contributing to business operations, thus impacting revenue. It  isn’t just about a short-term sales boosts. It’s about putting people in place who can build relationships for the long-term.


Enhance your brands ability to develop trust with consumers - EOTM Media is here to help, contact us today!

213-290-3573 or pr@eotmradio(dot)com. -- Follow on Twitter @eotmpr


PR Tip: Create a Teaser Campaign on Facebook


When your idea is nothing more than a thought, start brainstorming ways you can employ social media to hint that something exciting is coming.


The Ever - Changing Music Industry and the Significance of hiring a Publicist

Posted by EOTM Admin on January 7, 2014 at 11:45 PM Comments comments (0)

Artist Development: The Holy Grail of the Music Industry


Artist development in the music industry has evolved overtime, leaving most of the early progress to the artist themselves. For the most part, the days are gone when a record label developed up and coming talent. The question continuously arises for those young artists, “where do I start”?




Most newcomers to the music industry think of artist development as learning what to say during an interview, what to say on stage, maybe a little stage show planning, and very little more. And yes, these are a handful of the topics covered by artist development, but these are only the tiniest of details.


True artist development twists itself into an artist’s entire life and career. Artist development is what turns an “IT” factor artist into an International super star – seemingly overnight. But in reality – that overnight success took months of planning, working, developing, and maintaining a tight artist work schedule that groomed an artist into a music industry success story.


The Nitty


Artist development takes raw talent and molds it into a presentable package. It can include image, style, branding, song selection, artwork, video,publicity training, artist back story, and much more. Artist development is what separates the haves from the have nots. Think about how many artists,producers, musicians, or groups you have seen perform in your life time. I am not talking about the super stars; I am talking about the local artist playing for a few beers or pennies. You have seen some great music – in fact – I would bet you have seen some the world’s best musicianship right in your home town,but why are they still performing for the home crowd if they are the best in the world?


Lack of Understanding the Basics; Artist Development does Matter


Artist development starts with training and understanding the music industry including; what to expect, how to get around in the industry without putting your foot in your mouth, who the power players are and what you need to do to get their attention, what a marketing campaign is -vs- a strategy,who you really are promoting to when performing a retail marketing campaign,and the list goes on! True artist development is about understanding the music industry from inside out and knowing how to gain industry attention through the new found knowledge.


emusic.com


Most artists understand how to make great music, deliver a great stage show,or connect in a live setting with their fans, but artist development teaches and prepares an artist to captivate even potential fans they are not standing in front of through developed audio, video, media, graphic, and online presentations and merchandising material. Think about it; if you don’t get potential fans attention – LIKE RIGHT NOW – then how will you ever become a super star?


You can’t!


Becoming a super star requires that everything anyone ever sees, hears, or reads about you makes them want to listen more, read more,or get closer to you in one way or another. If your career packaging is lacking this ability your success is very limited. Artist development develops your image, branding, marketing, and creative direction into a complete package that sells an artist’s personality better than he or she can do on their own.


A music career is a charted path to follow. Artist development involves all the issues surrounding and arising from that charted path, and crosses into knowledge of product development – the ultimate sale of the music.


Do you really need a publicist? Is hiring one right for your?


Here’s a checklist to help you decide:


  • Because of work or family commitments, you can't devote the time to create and manage your pr and marketing activities. 

  • You have the desire, need and financial resources to invest in a marketing campaign, but don’t know where to begin or what to do.   

  • You don't have any media contacts. 

  • The thought of cold calling potential clients gives you the shivers.  

  • You're familiar with the basics of how to get local publicity, but you want to take your campaign to the national level and don't know how.  

  • You feel comfortable talking with the media, but don't like the thought of calling reporters and editors on the phone and asking them to cover your story. 

  • You're doing most of your own marketing yourself and you want to take it to the next level for a modest cost. 

  • Your marketing is sporadic and so are the results.


We put more brains on your business, all sorts of different brains that can see through problems – in totally unexpected ways to find solutions. Leveraging the collective brainpower and creativity of our entire agency through game changing, full feedback innovations that benefit every client.


At EOTM PR, we don't just push products, we tell your story in a way to gain consumer attention. Stay above the grain, EOTM is here to help!


Get your jump start today. Call 213-290-3573 or email pr@eotmradio.com – www.eotmmediagroup.com - www.eotmonline.com


Follow us on Twitter for free pr tips @eotmpr & Like us on Facebook @NeedaPublicist


EOTM Public Relations (EPR) PR Writing - Press Release Distribution

Posted by EOTM Admin on November 5, 2013 at 11:10 PM Comments comments (0)

Looking For A Top Public Relations Firm in Los Angeles? Get Carla B of EOTM Public Relations (EPR) To Manage Your Public Relations.




EOTM Public Relations (EPR) - Hire us to write a press release that is readable, properly formatted, and designed to get media attention.

We write press releases for as low as $65, offering PRNewswire Web distribution services starting at $259!

We know our clients are busy. That's why our press release writers will work according to your preferences. This is where they really shine. If you prefer a writer to talk to you on the phone, we will make that happen — at your convenience. If you prefer to answer a few short questions by email, that's fine too. You can even point us to your website and we will do our magic.
Our team of writers are very good at reaching out to you to glean that vital piece of information that pushes a press release from good to great.

We can even put together a professional news release on your chosen topic and you need not worry about the specifics -- we can help you to choose the “angle” and the contents to appeal to your chosen target market.

The time frame for this service depends on the complexity of your release – but we will begin working on it as soon as your payment is received (excluding some weekends and bank holidays).

The press release can also include details of us as your PR consultants – this immediately gives your company a more professional appearance. (Our PR company name – EOTM Public Relations will appear at the foot of the release. We will include your contact details for press inquiries (or for an additional fee, we can handle press inquiries on your behalf.)

Call or email us today to get started @ 213-290-3573 or email -- pr@eotmradio(dot)com.

Follow this link to read some of our live press releases now around the web.

http://biz.prlog.org/biz.html?bp=EOTMRadioandMedia

and check out some of our other ala carte' pr services via www.eotmmediagroup.com

Guest Blog Post Ad Rates | Entertainment News

Posted by EOTM Admin on June 14, 2013 at 11:50 AM Comments comments (0)

EOTM! Online Guest Posts Guidelines


Sponsored/Commercial/Blog Posts


1. Guest post must be 500 + words.

2. The blog post must be entertainment, celebrity news based.

3. The post can not have a sales tone to it.

4. Your post will appear on the site (www.eotmblog.com) for 1 year or permanently placed dependent on your package.

5. Must be original content.

6. Your post will have a disclaimer that it is a sponsored post.


Guest post fees range from $75.00 - $100.00.


Once payment has been received your post will be live within 48 hours.


 EOTM Media Group reserves the right to reject any offer for guest post, sponsored ad, etc.


Email pr@eotmradio(dot) com to submit or call 213-290-3573.



EOTM Media Press | Shows | EOTM Awards

Posted by EOTM Admin on May 28, 2013 at 12:05 AM Comments comments (0)

Can you imagine an awards show that brings together entrepreneurs of all genres being honored for their works, not their popularity? An awards show that recognizes Impresario’s that have attained success digitally via the wave of new media as well as traditional? A red carpet extravaganza that boasts some of the world’s most famous celebrities, held at one of the most popular venues in Los Angeles and broadcasted live on network Television.


 


On August 4, 2013, that’s exactly what will happen when the EOTM Awards mobilize hundreds of entertainers/entrepreneurs and fans in one day, commemorating achievements and performances in business, philanthropy and the arts.


We call it, Entrepreneurs biggest night. We hope you join us! To learn more about the EOTM Awards visit www.eotmawards.com.


Stay connected to the EOTM Awards via social media -- Facebook.com/eotmawards and Twitter.com/eotmawards

 

Your PR Haute Spot - Publicity Tips

Posted by EOTM Admin on January 26, 2013 at 9:10 PM Comments comments (0)

Our PR tip of the day is all about inspiring. :D


INSPIRE: There are only about, oh a million websites that curate or collect really quotable quotes. Find those sites and share the quotes you find inspiring, insightful or moving. Don’t be afraid to link to a site with a video that has nothing to do with business, but everything to do with what moves people to do great things.


From Single to Soul Mate - Review Your Matches for Free


Was this tip helpful? Follow us on Twitter @EOTMPR

 

 




PR Hospitality Tips: For Your 2014 Grand Opening

Posted by EOTM Admin on December 18, 2012 at 10:35 PM Comments comments (0)

Follow us on Twitter @EOTMPR and Facebook @EOTM.Media


A successful, well-attended grand opening is paramount to communicating your message– whether to the media, the industry or a group of targeted individuals.

From conception to implementation, EOTM Public Relations ensures that great ideas come to life through careful organization and planning. EOTM PR is known for their creative, energetic and well executed events that introduce their clients’ products and services to the marketplace and result in increased ongoing press.


Below are some helpful tips for your next Restaurant Grand Opening


Choose the date and plan events.


Be careful when choosing the date for your grand opening. Give yourself enough time to order the necessary supplies, hire and plan entertainment (DJs, live bands, eating contests, etc.), and to plan the menu. Also be sure to check out what else is happening in your area during your selected dates. If another event has picked up momentum and can possibly outshine your venue, then consider rescheduling for a time that is the most beneficial for your business. Timing is very important.

 

Start with a “quiet” opening.


Begin with a soft opening a few weeks in advance. Do not advertise that you are opening. Invite only your family and friends, and serve any walk-ins who happen by. Inform them that you are undergoing a trial opening, and that they will get their meal at a discount. Use this opportunity to take detailed notes about what went well, what went wrong and what was unexpected. This will help you get all of your operations and management in working order before your grand opening.


OmahaSteaks.com, Inc.



Join local organizations.


For example, become a member of the local Chamber of Commerce. This will help establish you as a responsible business owner who is involved with the community. Consider partnering with a local non-profit group that you would like to support. Organize a tentative date for a future fundraiser and advertise this in your grand opening advertisement, such as:


Join us tonight for our grand opening and again on January 27th for a special evening to support "Breast Cancer Awareness." Become a part of your community and increase your word of mouth marketing through a chain of organizational networks.


Inform the public.


Send invitations and take reservations. Put your best foot forward with an estimated count of how many guests to expect. Invite anyone you can think of to your grand opening, including local celebrities, people in the neighborhood, people you know personally, people associated with the charity you may be partnering with, etc.


Apply your target marketing plan. Your market demographic should receive the bulk of your marketing materials. Invite and entice guests who will become regular customers and make them feel special right from day one.


As you plan your grand opening, keep in mind that all details should be accounted for in advance. This includes obtaining all licenses ahead of time, menu planning, ordering inventory, food prep, ordering and arranging all dinnerware, flatware, decorations and entertainment. Brainstorm and plan ahead for any obstacles you might face and devise ways to overcome them. Start with soft opening and use your notes from that evening to come up with ideas for overcoming any issues on the big night.


 

Grand Opening Publicity.

 

Restaurant owners put on grand openings because they attract the attention of the media and the public. If no one knows about your restaurant’s opening, your grand opening events will be wasted. Be sure that your grand opening gets some press by following these guidelines:

 

Consider hiring a professional.


You may want to contact a local publicist. Professional public relations firms or consultants are skilled in knowing the right people and the best avenues for getting press for your restaurant's grand opening.

 

Distribute a media kit.


Set your grand opening up for success. A media kit should be released two to four weeks before the event. It should be distributed to local newspapers and broadcasting stations. It can include a press release with the details of your restaurant’s opening and any articles that may have already been written about your restaurant. Include a little about what makes your restaurant special, including biographies of the owner and the chef and a short summary of your involvement with the community. Follow up with your media contacts to see if they have any questions or would like to schedule an interview.


Mrs. Fields


Partner with a local charity.


This will greatly increase your chances of getting press, and as an added benefit, the community will probably pay you back for your good will. Partnering with a non-profit will help create a network of initial customers for your restaurant, since people within the charity organization will inform their friends and family of your grand opening and the fundraiser you are putting on.


Contact publications and TV stations.


Contact local newspapers, magazines and broadcasting stations to see if they would be willing to cover a story about your restaurant and its upcoming grand opening. You could also write an editorial or an opinion article about why the community needs a restaurant like yours.


Hire photographers.


Make sure there is someone there to photograph your grand opening. That way, there will be pictures ready for any journalists looking to cover it. Keep in mind that the press that comes after your grand opening is just as important as the press that informs the public of your opening. Do not let up on your public relations efforts just because your grand opening is over.


Invite a reviewer.


If you know that your food is top notch, you will want to invite a food critic or restaurant reviewer to your grand opening. This is sure to get you some press, although there is a risk that the press might be negative.


Invite a local celebrity.


If you get a local politician, television host or any other local celebrity to come to your grand opening, you will be more likely to get some media coverage.


Provide tours for the media.


You might consider holding a separate opening for the media, if you expect a lot of coverage. Have your media kit ready for any media representatives who come to the grand opening events. Make sure to give them a tour of the restaurant, and also send them a follow-up press release after-the-fact, including photos of the grand opening events and information on any future promotions or events.


Putting on a Good Event


You can hold your grand opening on one night and make a single big splash. However, if you have a lot of interest, consider a week-long opening, with different events each night of the week. This week-long festivity will pack an extra punch. For example, you can have a fundraising night, a neighborhood opening night, a VIP night, a friends and family night, and a press night.

 

No matter what, your grand opening event needs to be enjoyable and unique in order to attract the attention your restaurant deserves. Make sure your grand opening includes all of the following elements:

 

Entertainment. By providing your customers with an enticing form of entertainment – such as a live band, DJ, dancing or contests – you will create a night that they will remember.


Great food and drinks. Your restaurant’s foundation is its food and drink. Your special opening night menu should showcase the dishes that you believe best represent your restaurant’s brand. Inform the chefs and kitchen workers that all of the dishes need to be executed perfectly on opening night.

Top-of-the-line service. You need to show that your restaurant will be customer focused. Since first impressions are the most important, you should overstaff on servers and hosts for the grand opening event.


Some sort of unique element. Always include some kind of unique element in your opening events. For example, if you are opening a fine-dining Italian restaurant, you could put on a drawing where you give one of your opening-night attendees a free trip to Italy. If you are opening a Chicago-style pizza place, consider putting on a contest to see who can mix and match the toppings to come up with the most original and tasty pizza recipe. Whatever your concept, you can come up with some kind of unique way to show it off on opening night.


Lastly.


Many restaurants choose to simply hang a banner or invite the neighborhood to their grand opening. However, once the grand opening is through, getting publicity for your restaurant can be quite a challenge. If you can, it is best to take advantage of your opening by creating a one-of-a-kind event that will make a splash, inciting media coverage and spreading your restaurant’s.


Were these tips helpful? Please share and follow us on Twitter @EOTMPR.


Contact us today for a free pr/marketing consultation @ 213-290-3573.





Black Friday Sales - Get Massive Publicity - Online Media via EPR

Posted by EOTM Admin on November 20, 2012 at 3:50 PM Comments comments (0)

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