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Filipino singer Lourdes Duque Baron: A New Era In Music Dawns

Posted by EOTM Admin on August 6, 2014 at 2:40 AM Comments comments (0)

By Carla B.


Follow us: @EOTMOnline on Twitter | EOTM.Media on Facebook


67 Year old Break-Out Singer Gets Her Groove Back & Shares It With The World


Lourdes Duque Baron has taken music back to basics. I guess the songbird felt it was time to call for an end to the same ole tune and birth a new wave in indie music...leading the way into the new age... the latest music model to bloom.



I can dig it, because this girl here... (me) well, I've screamed for years about how I wished some creative artist, a tested and true musical talent that was OKAY not conforming to the masses. Someone that would bring REAL Music back!


Well my dearest, it seems someone has heard my cries -- because the infamous music industry now has their diamond in the rough.


The singer; award winning author, entrepreneur, and model who just happens to be 67, recently released her debut album, Feeling Good At Any Age, a galiant effort, topping the charts around the world. Featuring songs like Cry Me A River, Feeling Good, Me & Mr. Jones, Our Day Will Come, BESAME, La Vie En Rose amongst others.


The crooners sound is buoyant but reflective, a statesmanlike work of rock-and-roll, pop, reggae & Latin chords appropriate to music lovers of all era’s. The diva is authentic as they come and doesn’t transform.


Now, I am sure you would agree that everyone likes to predict which new singer will hit it big and I am no exception. While Lourdes is hardly a household name, she has proven that she has star quality and talent. If you hurry, you can still claim you liked her before she hits it big!


Are you a fan of Lourdes? See what's new,  Click here to be redirected to her MTV Artists Page and tell us what you think of her music in the comments below.


Stay connected to Lourdes on Facebook @ www.facebook.com/lourdesduquebaron




Barons "Feeling Good At Any Age" Album, 8.9 out of 10 based on 40 ratings

Is Social Media a Fad?

Posted by EOTM Admin on June 30, 2014 at 5:00 PM Comments comments (0)

Follow on Twitter @eotmpr


If social media is a fad, it's the most profitable and fastest growing fad in marketing history. Social media has already proven it's a fundamental shift in the way society communicates.

 


 

It is the top online activity in the world.

 

75% of U.S. households use social media to listen, talk, and recommend products.

 

Are you there to hear them?

 

Your competitors are.

 

In 2010, 68% of small businesses increased their social media marketing which drove immediate results to their business.

 

Have you?

 

For businesses resistance to social media is futile.

 

Your competitors are there. Your customers are there.

 

If your business isn't there....

(this is the hottest night club)

 

It ought to be!

(how could you not)

 

20% of all tweets are about products or brands.

 

Companies that blog receive 55% more traffic, more visitors to their website than those that don't.

 

85% of social media users believe that companies should interact with their customers.

 

What are your customers saying about you? Do you even know?

 

Join the conversation. Create the conversation. Grow your business.


 

Contact EOTM Media today, we would love to help!

 


Artist Development: The Holy Grail of the Music Industry

Posted by EOTM Admin on June 9, 2014 at 11:30 PM Comments comments (0)

By Carla B.


Artist development in the music industry has evolved overtime, leaving most of the early progress to the artist themselves. For the most part, the days are gone when a record label developed up and coming talent. The question continuously arises for those young artists, “where do I start”?




Most newcomers to the music industry think of artist development as learning what to say during an interview, what to say on stage, maybe a little stage show planning, and very little more. And yes, these are a handful of the topics covered by artist development, but these are only the tiniest of details.


True artist development twists itself into an artist’s entire life and career. Artist development is what turns an “IT” factor artist into an International super star – seemingly overnight. But in reality – that overnight success took months of planning, working, developing, and maintaining a tight artist work schedule that groomed an artist into a music industry success story.


The Nitty


Artist development takes raw talent and molds it into a presentable package. It can include image, style, branding, song selection, artwork, video,publicity training, artist back story, and much more. Artist development is what separates the haves from the have nots. Think about how many artists,producers, musicians, or groups you have seen perform in your life time. I am not talking about the super stars; I am talking about the local artist playing for a few beers or pennies. You have seen some great music – in fact – I would bet you have seen some the world’s best musicianship right in your home town,but why are they still performing for the home crowd if they are the best in the world?


Lack of Understanding the Basics; Artist Development does Matter


Artist development starts with training and understanding the music industry including; what to expect, how to get around in the industry without putting your foot in your mouth, who the power players are and what you need to do to get their attention, what a marketing campaign is -vs- a strategy,who you really are promoting to when performing a retail marketing campaign,and the list goes on! True artist development is about understanding the music industry from inside out and knowing how to gain industry attention through the new found knowledge.


emusic.com


Most artists understand how to make great music, deliver a great stage show,or connect in a live setting with their fans, but artist development teaches and prepares an artist to captivate even potential fans they are not standing in front of through developed audio, video, media, graphic, and online presentations and merchandising material. Think about it; if you don’t get potential fans attention – LIKE RIGHT NOW – then how will you ever become a super star?


You can’t!


Becoming a super star requires that everything anyone ever sees, hears, or reads about you makes them want to listen more, read more,or get closer to you in one way or another. If your career packaging is lacking this ability your success is very limited. Artist development develops your image, branding, marketing, and creative direction into a complete package that sells an artist’s personality better than he or she can do on their own.


A music career is a charted path to follow. Artist development involves all the issues surrounding and arising from that charted path, and crosses into knowledge of product development – the ultimate sale of the music.


Do you really need a publicist? Is hiring one right for your?


Here’s a checklist to help you decide:


  • Because of work or family commitments, you can't devote the time to create and manage your pr and marketing activities. 

  • You have the desire, need and financial resources to invest in a marketing campaign, but don’t know where to begin or what to do.   

  • You don't have any media contacts. 

  • The thought of cold calling potential clients gives you the shivers.  

  • You're familiar with the basics of how to get local publicity, but you want to take your campaign to the national level and don't know how.  

  • You feel comfortable talking with the media, but don't like the thought of calling reporters and editors on the phone and asking them to cover your story. 

  • You're doing most of your own marketing yourself and you want to take it to the next level for a modest cost. 

  • Your marketing is sporadic and so are the results.


We put more brains on your business, all sorts of different brains that can see through problems – in totally unexpected ways to find solutions. Leveraging the collective brainpower and creativity of our entire agency through game changing, full feedback innovations that benefit every client.


At EOTM PR, we don't just push products, we tell your story in a way to gain consumer attention. Stay above the grain, EOTM is here to help!


Get your jump start today. Call 213-290-3573 or email pr@eotmradio.com – www.eotmmediagroup.com - www.eotmonline.com


Follow us on Twitter for free pr tips @eotmpr & Like us on Facebook @NeedaPublicist

Carla B. & EOTM Public Relations (EPR) Welcomes Award Winning Author & Recording Artist Lourdes Duque Baron

Posted by EOTM Admin on March 12, 2014 at 1:30 AM Comments comments (0)

SANTA MONICA, CA–(EPR – March 11, 2014) – Multifaceted recording artist Lourdes Duque Baron announces her new PR representation & single “Me & Mr. Jones,” slated for release May 2014 & her album 'Feeling Good At Any Age," set for release in June. The magic was made at the historic East-West Recording Studio in Los Angeles, featuring X Factors, AKNU Brothers and produced by the critically acclaimed award winning producer, Andrew Lane, the genius behind Pop sensation, Hanna Montana's early fame. The 2012 Billboard Awards Winning producer has also worked with artists such as Backstreet Boys and Irene Cara. As a producer and songwriter, Lane has received gold and platinum accreditation's for his work with R&B artists Speech, Keith Sweat, and Alsou. He also worked on the platinum-accredited records High School Musical, Disneymania 4, and Manny Fresh.



A prolific creator. "I now know the purpose of my life," Lourdes says with a twinkle in her eyes. "The album was never a conscious plan...it just happened," she added.

Her vocals have been likened to music icons such as Donna Summers, Eartha Kitt & Amy Winehouse and “Me & Mr. Jones,” well her rendition epitomizes the back in the day....funky, fresh, grown up, Motown sound...which is a style all its own and if we had to dissect further...let's just say -- a labor of love & pain...soul musical vibes with distinctive characteristics, melodic and chord structure, a "call and response" singing style that takes the listener back....way back....back in the day... when things were cool & hot...when all we needed was bop-bop, bop-bop, bop-ba-domp – Ooh, bop-bop, bop-bop, bop-ba-domp...and well, well, well.


There was a such thing as good feeling music --- and its back!


Catering to society’s intrigue with sexuality, Lourdes aim is to inspire women of all ages – yes – child, sexy mature women can teach y'all a thing or two – on how its done....the proper way. Paying homage...specifically to the baby boomers.


Pay close attention, Lourdes Duque Baron stuns at 67, with vocals and pizazz and she has no problem educating the novice on how to release that fierce, sexy fire ball -- nestled inside of them all.


The Olivia Newton Johns, Tina Turners, Chaka Khan's, Lourdes Duque Baron's, Jane Fonda's, Sharon Stone's, Marie Osmonds of the world – don't snooze on them...you may just slip up and miss that power ball or soul flower --- well, well, well.


“There’s nothing more beautiful than a woman who discovers, explores, embraces and maintains her sensuality and having the courage to be who she is,” remarked Lourdes. “Knowing that your limits, boundaries, or expiration dates are those that you set for yourself,” she added.


Andrew Lane has been instrumental in Lourdes discovery of her gifts and has helped release her music to the world. His collaboration extends to her management company, Tsunami Entertainment, of which Lourdes is the founder and owner. Their mission is to help develop and promote exceptional talent and bring their dreams to a reality.


Lourdes Duque Barons talents are unlimited — she has performed on the stage, television and beauty pageants around the world, and at age 64 taking the title, 3rd runner up for Mrs. Asia USA 2011, representing the Philippines. Her love of performing comes from her passion of entertaining others and she turns to the higher purpose of inspiring people in all aspects of her work. Carla B. & EOTM PR truly looks forward to the future of this multi-faceted performer and author!


Follow Lourdes on Twitter @AuthorLouBaron and “Like” her on Facebook!


For more information or to interview Lourdes Duque Baron, contact EPR, a full service Branding, Marketing and Public Relations firm at 213.290.3573 or email PR@EOTMRadio.com. Visit www.EOTMMediaGroup.com.


Marketing, Promotions, Branding, Events.

Your 2014 Social Media Campaign Starts Here

Posted by EOTM Admin on February 17, 2014 at 12:15 AM Comments comments (0)

Social media has changed everything when it comes to marketing.


Now, instead of spending a ton of money hoping to get in front of the “press,” you are the media.  Social media allows you to connect with people and encourage engagement with very little money and only a nominal effort.


Let’s face it -- your social media strategy is about more than monitoring social media -- it touches customer service, vendor relations, social media recruiting and more. Thus many organizations are bringing in new staff to handle their social media strategy.




WHEN Should You Hire?


Because sites like Facebook, Twitter, Tumblr, Google Plus, etc. give anyone a platform to say what they think, it’s important to remember that every company has a social media marketing presence -- even if they’re not involved.


As such, the “tipping point” of hiring a social media expert may be when you’re building your company brand, or when maintaining your social media strategy becomes too much for your current staff to handle.

You should also consider hiring when you don’t have enough in-house talent with a background in digital strategy.


Notably, anyone who “takes the wheel” of your company's online presence is essentially speaking on behalf of your organization, so their technical knowledge has to be balanced with a mature leader’s perspective.


“The right person to lead this initiative within a company must have a strong understanding of the business and its operations including the internal political landscape -- as well as a finger on the pulse of the constantly evolving external market.


WHO Should You Hire?


What qualities should you look for when hiring a social media specialist to implement your social media strategy?


Just because someone is a “digital native” does not make them uniquely qualified to manage your online branding. Avoid the mistake of allowing the person who knows the least about your organization to handle potentially the most powerful communication tool you have.


If you’re evaluating a candidate, take a look at their social media presence. How many followers do they have? Are they engaged and involved? How do they respond to criticism? The reality of business is that very few people tweet -- for example -- just to say ‘I love you,' so responding to negative comments in a professional manner is critical.


These questions are especially important as many businesses find that their company brand has a tendency to get folded into employees’ “personal” brands over time.


HOW Should You Measure Success?


While social media strategies are as unique to a business as its logo, there are two benchmarks you can use to evaluate success, beginning with tangible results.


Start with how many followers are you building. If you set a goal to increase Facebook “likes” or Twitter followers by 10% over a three-month period, did your team hit the mark?


Beyond volume, it’s also important to measure the engagement of your followers. One way to monitor this is to recount your retweets and your post comments. (Note: Don’t just count though -- respond!)


Additionally, there’s another way to measure your social media team’s performance that is equally important -- the ability to drive business results from experimental stages to full-scale implementation.


The performance of a social media officer should be based on the ability to take a wide range of innovation concepts from early stage to a narrow set of initiatives in production, contributing to business operations, thus impacting revenue. It  isn’t just about a short-term sales boosts. It’s about putting people in place who can build relationships for the long-term.


Enhance your brands ability to develop trust with consumers - EOTM Media is here to help, contact us today!

213-290-3573 or pr@eotmradio(dot)com. -- Follow on Twitter @eotmpr


PR Tip: Create a Teaser Campaign on Facebook


When your idea is nothing more than a thought, start brainstorming ways you can employ social media to hint that something exciting is coming.


PR Tip of the Day: Follow Up, Follow Up, Follow Up

Posted by EOTM Admin on January 28, 2014 at 12:50 AM Comments comments (0)

I can remember when dialing a push button phone after mailing or faxing a press release was the most technologically advanced form of reaching a member of the media.





Email and text messaging allows us to distribute information much more comprehensively and efficiently. However, technology also enables everyone else to distribute their information much more comprehensively and efficiently as well. The result? Email inboxes so full that your pitch has likely entered the black hole. If so, pick up the phone.  Call the same day you hit “send.” Leave a message. If you’re lucky enough to speak with the editor, assume she has not read your email. Shorten and summarize. Pause for acknowledgement. Try again.


Follow Up is also important in crisis mode. Ensure the reporter received the statement. Clarify and confirm the quotes he intends to use. Ask the timing and tone of the piece while offering assistance to provide further sources that support your messaging.  While these efforts may not head off a negative story, they will build your credibility and help maintain a good relationship with that specific reporter.




Be familiar with the style and content of media outlets with whom you want to reach. Provide useful and timely information that meets the needs of the media. Don’t assume the media received your pitch or other communications.  While these absolutes may be simple, adhering to them will help achieve Media Relations success while rounding out your Public Relations skill set.


Was this tip useful? Follow me on Twitter @eotmpr

Strategic Counsel via EOTM PR

Posted by EOTM Admin on January 20, 2014 at 2:05 AM Comments comments (0)

We see the abstract and unusual, gravitating towards it. We see villains and superheroes….visualizing the future through prototypes.


At EOTM Public Relations (EPR) our focus has always been trained on this industry because we are fans, pure and simple – which makes advocating for our clients a natural extension of our own enthusiasm.

 



Our passion does not stand alone though. Our work rings out because we dive deep, plan well and execute beautifully. Attribute that to experience,creativity, and insight – we guarantee them all – but also trust that as you walk forward into the ever-changing world of media relations, what you gain will be real and measurable. 


Give us your tales, your benchmarks,your big ideas and we’ll develop them and spread them far and wide.


Contact us today for a free pr analysis at 213-290-3573 and ask for Carla B.



EOTM Public Relations (EPR) PR Writing - Press Release Distribution

Posted by EOTM Admin on November 5, 2013 at 11:10 PM Comments comments (0)

Looking For A Top Public Relations Firm in Los Angeles? Get Carla B of EOTM Public Relations (EPR) To Manage Your Public Relations.




EOTM Public Relations (EPR) - Hire us to write a press release that is readable, properly formatted, and designed to get media attention.

We write press releases for as low as $65, offering PRNewswire Web distribution services starting at $259!

We know our clients are busy. That's why our press release writers will work according to your preferences. This is where they really shine. If you prefer a writer to talk to you on the phone, we will make that happen — at your convenience. If you prefer to answer a few short questions by email, that's fine too. You can even point us to your website and we will do our magic.
Our team of writers are very good at reaching out to you to glean that vital piece of information that pushes a press release from good to great.

We can even put together a professional news release on your chosen topic and you need not worry about the specifics -- we can help you to choose the “angle” and the contents to appeal to your chosen target market.

The time frame for this service depends on the complexity of your release – but we will begin working on it as soon as your payment is received (excluding some weekends and bank holidays).

The press release can also include details of us as your PR consultants – this immediately gives your company a more professional appearance. (Our PR company name – EOTM Public Relations will appear at the foot of the release. We will include your contact details for press inquiries (or for an additional fee, we can handle press inquiries on your behalf.)

Call or email us today to get started @ 213-290-3573 or email -- pr@eotmradio(dot)com.

Follow this link to read some of our live press releases now around the web.

http://biz.prlog.org/biz.html?bp=EOTMRadioandMedia

and check out some of our other ala carte' pr services via www.eotmmediagroup.com

Does PR results happen overnight?

Posted by EOTM Admin on December 14, 2012 at 8:35 PM Comments comments (0)

 GTR Store

Nope!


How do we do it? Creativity, planning and good, old-fashioned hard work.

But we've also got the expertise -- whether it's fashion, green tech, product placement, nonprofit or corporate communications.


Our methodology? We research. We strategically plan. We proactively implement. We have the contacts. We get results. And always, we deliver those results with superior service.

We also utilize a unique ROI process assuring that the dollars you spend provide true value to the growth of your company.


Does your company need public relations? Strategic counsel? Social media and digital strategies? Branding and positioning? Media relations? Media training? Successful product or web site launches? Media/analyst tours? Creative consumer campaigns? Internal communications? Public affairs? California Corporate Communications? Community relations or special events? Crisis communications?


EOTM PR can do it all. EOTM PR - we are the first step to your company's powerful, new image for the new year. We hope to hear from you soon!


Follow us on @eotmpr via Twitter or call 213-290-3573.

Electronic Press Kits | EOTM Media

Posted by EOTM Admin on November 24, 2012 at 2:50 PM Comments comments (0)

Gain more media attention with EOTM Media Group's high quality, custom electronic press kits.


Electronic Press Kit (EPK) is an alternative electronic version of your regular press kit. The EPK uses a web-based graphical interface to present all of the information about you, including bios, photos, audio samples, demo reels, photographs, calendar of events, interviews, other press, blogs, posters, and links to other sites.


MP3's at CDUniverse.com


Many of the companies and agencies with whom you will be dealing prefer to receive presentation material in electronic form because it allows them to save time and money. Your EPK on the EOTM PR website is your electronic business card, which contains all of the information necessary to make a professional presentation to potential clients and agencies. At the same time, your EPK signals that you are represented by a trustworthy company, you have legal protection, and you are ready to do business.


Allow EPR to help present you, your band and music far better than in print alone. EPR’s online press kits are a multimedia experience, highlighting all things you.


Take a look at our portfolio of EPK's by clicking the picture below & contact us today @ 213-290-3573 or email pr@eotmradio.com



 

EOTM Media Press Kit Samples