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Carla B. & EOTM Public Relations (EPR) Welcomes Award Winning Author & Recording Artist Lourdes Duque Baron

Posted by EOTM Admin on March 12, 2014 at 1:30 AM Comments comments (0)

SANTA MONICA, CA–(EPR – March 11, 2014) – Multifaceted recording artist Lourdes Duque Baron announces her new PR representation & single “Me & Mr. Jones,” slated for release May 2014 & her album 'Feeling Good At Any Age," set for release in June. The magic was made at the historic East-West Recording Studio in Los Angeles, featuring X Factors, AKNU Brothers and produced by the critically acclaimed award winning producer, Andrew Lane, the genius behind Pop sensation, Hanna Montana's early fame. The 2012 Billboard Awards Winning producer has also worked with artists such as Backstreet Boys and Irene Cara. As a producer and songwriter, Lane has received gold and platinum accreditation's for his work with R&B artists Speech, Keith Sweat, and Alsou. He also worked on the platinum-accredited records High School Musical, Disneymania 4, and Manny Fresh.



A prolific creator. "I now know the purpose of my life," Lourdes says with a twinkle in her eyes. "The album was never a conscious plan...it just happened," she added.

Her vocals have been likened to music icons such as Donna Summers, Eartha Kitt & Amy Winehouse and “Me & Mr. Jones,” well her rendition epitomizes the back in the day....funky, fresh, grown up, Motown sound...which is a style all its own and if we had to dissect further...let's just say -- a labor of love & pain...soul musical vibes with distinctive characteristics, melodic and chord structure, a "call and response" singing style that takes the listener back....way back....back in the day... when things were cool & hot...when all we needed was bop-bop, bop-bop, bop-ba-domp – Ooh, bop-bop, bop-bop, bop-ba-domp...and well, well, well.


There was a such thing as good feeling music --- and its back!


Catering to society’s intrigue with sexuality, Lourdes aim is to inspire women of all ages – yes – child, sexy mature women can teach y'all a thing or two – on how its done....the proper way. Paying homage...specifically to the baby boomers.


Pay close attention, Lourdes Duque Baron stuns at 67, with vocals and pizazz and she has no problem educating the novice on how to release that fierce, sexy fire ball -- nestled inside of them all.


The Olivia Newton Johns, Tina Turners, Chaka Khan's, Lourdes Duque Baron's, Jane Fonda's, Sharon Stone's, Marie Osmonds of the world – don't snooze on them...you may just slip up and miss that power ball or soul flower --- well, well, well.


“There’s nothing more beautiful than a woman who discovers, explores, embraces and maintains her sensuality and having the courage to be who she is,” remarked Lourdes. “Knowing that your limits, boundaries, or expiration dates are those that you set for yourself,” she added.


Andrew Lane has been instrumental in Lourdes discovery of her gifts and has helped release her music to the world. His collaboration extends to her management company, Tsunami Entertainment, of which Lourdes is the founder and owner. Their mission is to help develop and promote exceptional talent and bring their dreams to a reality.


Lourdes Duque Barons talents are unlimited — she has performed on the stage, television and beauty pageants around the world, and at age 64 taking the title, 3rd runner up for Mrs. Asia USA 2011, representing the Philippines. Her love of performing comes from her passion of entertaining others and she turns to the higher purpose of inspiring people in all aspects of her work. Carla B. & EOTM PR truly looks forward to the future of this multi-faceted performer and author!


Follow Lourdes on Twitter @AuthorLouBaron and “Like” her on Facebook!


For more information or to interview Lourdes Duque Baron, contact EPR, a full service Branding, Marketing and Public Relations firm at 213.290.3573 or email PR@EOTMRadio.com. Visit www.EOTMMediaGroup.com.


Marketing, Promotions, Branding, Events.

Your 2014 Social Media Campaign Starts Here

Posted by EOTM Admin on February 17, 2014 at 12:15 AM Comments comments (0)

Social media has changed everything when it comes to marketing.


Now, instead of spending a ton of money hoping to get in front of the “press,” you are the media.  Social media allows you to connect with people and encourage engagement with very little money and only a nominal effort.


Let’s face it -- your social media strategy is about more than monitoring social media -- it touches customer service, vendor relations, social media recruiting and more. Thus many organizations are bringing in new staff to handle their social media strategy.




WHEN Should You Hire?


Because sites like Facebook, Twitter, Tumblr, Google Plus, etc. give anyone a platform to say what they think, it’s important to remember that every company has a social media marketing presence -- even if they’re not involved.


As such, the “tipping point” of hiring a social media expert may be when you’re building your company brand, or when maintaining your social media strategy becomes too much for your current staff to handle.

You should also consider hiring when you don’t have enough in-house talent with a background in digital strategy.


Notably, anyone who “takes the wheel” of your company's online presence is essentially speaking on behalf of your organization, so their technical knowledge has to be balanced with a mature leader’s perspective.


“The right person to lead this initiative within a company must have a strong understanding of the business and its operations including the internal political landscape -- as well as a finger on the pulse of the constantly evolving external market.


WHO Should You Hire?


What qualities should you look for when hiring a social media specialist to implement your social media strategy?


Just because someone is a “digital native” does not make them uniquely qualified to manage your online branding. Avoid the mistake of allowing the person who knows the least about your organization to handle potentially the most powerful communication tool you have.


If you’re evaluating a candidate, take a look at their social media presence. How many followers do they have? Are they engaged and involved? How do they respond to criticism? The reality of business is that very few people tweet -- for example -- just to say ‘I love you,' so responding to negative comments in a professional manner is critical.


These questions are especially important as many businesses find that their company brand has a tendency to get folded into employees’ “personal” brands over time.


HOW Should You Measure Success?


While social media strategies are as unique to a business as its logo, there are two benchmarks you can use to evaluate success, beginning with tangible results.


Start with how many followers are you building. If you set a goal to increase Facebook “likes” or Twitter followers by 10% over a three-month period, did your team hit the mark?


Beyond volume, it’s also important to measure the engagement of your followers. One way to monitor this is to recount your retweets and your post comments. (Note: Don’t just count though -- respond!)


Additionally, there’s another way to measure your social media team’s performance that is equally important -- the ability to drive business results from experimental stages to full-scale implementation.


The performance of a social media officer should be based on the ability to take a wide range of innovation concepts from early stage to a narrow set of initiatives in production, contributing to business operations, thus impacting revenue. It  isn’t just about a short-term sales boosts. It’s about putting people in place who can build relationships for the long-term.


Enhance your brands ability to develop trust with consumers - EOTM Media is here to help, contact us today!

213-290-3573 or pr@eotmradio(dot)com. -- Follow on Twitter @eotmpr


PR Tip: Create a Teaser Campaign on Facebook


When your idea is nothing more than a thought, start brainstorming ways you can employ social media to hint that something exciting is coming.


PR Tip of the Day: Follow Up, Follow Up, Follow Up

Posted by EOTM Admin on January 28, 2014 at 12:50 AM Comments comments (0)

I can remember when dialing a push button phone after mailing or faxing a press release was the most technologically advanced form of reaching a member of the media.





Email and text messaging allows us to distribute information much more comprehensively and efficiently. However, technology also enables everyone else to distribute their information much more comprehensively and efficiently as well. The result? Email inboxes so full that your pitch has likely entered the black hole. If so, pick up the phone.  Call the same day you hit “send.” Leave a message. If you’re lucky enough to speak with the editor, assume she has not read your email. Shorten and summarize. Pause for acknowledgement. Try again.


Follow Up is also important in crisis mode. Ensure the reporter received the statement. Clarify and confirm the quotes he intends to use. Ask the timing and tone of the piece while offering assistance to provide further sources that support your messaging.  While these efforts may not head off a negative story, they will build your credibility and help maintain a good relationship with that specific reporter.




Be familiar with the style and content of media outlets with whom you want to reach. Provide useful and timely information that meets the needs of the media. Don’t assume the media received your pitch or other communications.  While these absolutes may be simple, adhering to them will help achieve Media Relations success while rounding out your Public Relations skill set.


Was this tip useful? Follow me on Twitter @eotmpr

Strategic Counsel via EOTM PR

Posted by EOTM Admin on January 20, 2014 at 2:05 AM Comments comments (0)

We see the abstract and unusual, gravitating towards it. We see villains and superheroes….visualizing the future through prototypes.


At EOTM Public Relations (EPR) our focus has always been trained on this industry because we are fans, pure and simple – which makes advocating for our clients a natural extension of our own enthusiasm.

 



Our passion does not stand alone though. Our work rings out because we dive deep, plan well and execute beautifully. Attribute that to experience,creativity, and insight – we guarantee them all – but also trust that as you walk forward into the ever-changing world of media relations, what you gain will be real and measurable. 


Give us your tales, your benchmarks,your big ideas and we’ll develop them and spread them far and wide.


Contact us today for a free pr analysis at 213-290-3573 and ask for Carla B.



EOTM Public Relations (EPR) PR Writing - Press Release Distribution

Posted by EOTM Admin on November 5, 2013 at 11:10 PM Comments comments (0)

Looking For A Top Public Relations Firm in Los Angeles? Get Carla B of EOTM Public Relations (EPR) To Manage Your Public Relations.




EOTM Public Relations (EPR) - Hire us to write a press release that is readable, properly formatted, and designed to get media attention.

We write press releases for as low as $65, offering PRNewswire Web distribution services starting at $259!

We know our clients are busy. That's why our press release writers will work according to your preferences. This is where they really shine. If you prefer a writer to talk to you on the phone, we will make that happen — at your convenience. If you prefer to answer a few short questions by email, that's fine too. You can even point us to your website and we will do our magic.
Our team of writers are very good at reaching out to you to glean that vital piece of information that pushes a press release from good to great.

We can even put together a professional news release on your chosen topic and you need not worry about the specifics -- we can help you to choose the “angle” and the contents to appeal to your chosen target market.

The time frame for this service depends on the complexity of your release – but we will begin working on it as soon as your payment is received (excluding some weekends and bank holidays).

The press release can also include details of us as your PR consultants – this immediately gives your company a more professional appearance. (Our PR company name – EOTM Public Relations will appear at the foot of the release. We will include your contact details for press inquiries (or for an additional fee, we can handle press inquiries on your behalf.)

Call or email us today to get started @ 213-290-3573 or email -- pr@eotmradio(dot)com.

Follow this link to read some of our live press releases now around the web.

http://biz.prlog.org/biz.html?bp=EOTMRadioandMedia

and check out some of our other ala carte' pr services via www.eotmmediagroup.com

Does PR results happen overnight?

Posted by EOTM Admin on December 14, 2012 at 8:35 PM Comments comments (0)

 GTR Store

Nope!


How do we do it? Creativity, planning and good, old-fashioned hard work.

But we've also got the expertise -- whether it's fashion, green tech, product placement, nonprofit or corporate communications.


Our methodology? We research. We strategically plan. We proactively implement. We have the contacts. We get results. And always, we deliver those results with superior service.

We also utilize a unique ROI process assuring that the dollars you spend provide true value to the growth of your company.


Does your company need public relations? Strategic counsel? Social media and digital strategies? Branding and positioning? Media relations? Media training? Successful product or web site launches? Media/analyst tours? Creative consumer campaigns? Internal communications? Public affairs? California Corporate Communications? Community relations or special events? Crisis communications?


EOTM PR can do it all. EOTM PR - we are the first step to your company's powerful, new image for the new year. We hope to hear from you soon!


Follow us on @eotmpr via Twitter or call 213-290-3573.

Electronic Press Kits | EOTM Media

Posted by EOTM Admin on November 24, 2012 at 2:50 PM Comments comments (0)

Gain more media attention with EOTM Media Group's high quality, custom electronic press kits.


Electronic Press Kit (EPK) is an alternative electronic version of your regular press kit. The EPK uses a web-based graphical interface to present all of the information about you, including bios, photos, audio samples, demo reels, photographs, calendar of events, interviews, other press, blogs, posters, and links to other sites.


MP3's at CDUniverse.com


Many of the companies and agencies with whom you will be dealing prefer to receive presentation material in electronic form because it allows them to save time and money. Your EPK on the EOTM PR website is your electronic business card, which contains all of the information necessary to make a professional presentation to potential clients and agencies. At the same time, your EPK signals that you are represented by a trustworthy company, you have legal protection, and you are ready to do business.


Allow EPR to help present you, your band and music far better than in print alone. EPR’s online press kits are a multimedia experience, highlighting all things you.


Take a look at our portfolio of EPK's by clicking the picture below & contact us today @ 213-290-3573 or email pr@eotmradio.com



 

EOTM Media Press Kit Samples


Black Friday Sales - Get Massive Publicity - Online Media via EPR

Posted by EOTM Admin on November 20, 2012 at 3:50 PM Comments comments (0)

Follow the Twitter Publicist on Twitter @eotmpr   -- Like us on Facebook


All Music. No Ads. Get Rdio Free.


Use coupon code #BLACKFRIDAY and save over 50% on specific services


So Black Friday is that one day of the year whereas the deals are too good to be true... and at EOTM Public Relations there are no exceptions. :)


Let’s just say we ARE fans of the hype and would like to extend some PR discounts this shopping season.


We realize the materialistic culture of the holiday season maybe a tad bit overrated to some but hopefully we can help change your mind & save you some big bucks in the interim.



 

This week we continue our annual alacarte’ pr sales with some exciting special offers.


See below:


  • Starting on Thanksgiving Day @ 8pm PDT “buy 2 targeted press releases at $59.00 and get 1 FREE.”


We write press releases that get mileage and spark interest, and we have the impression numbers to prove it. We have a network of contacts and exceptional outreach skills in to order to continually place clients in top tier outlets for exposure. We tailor a strategy for each client’s need, but we always have the same priorities: helping build your brand, receive recognition, and experience maximum results.


  • Electronic Press Kits @ $89.00 buy 4 get the 5th one FREE

Electronic Press Kit (EPK) is an alternative electronic version of your regular press kit. The EPK uses a web-based graphical interface to present all of the information about you, including bios, photos, audio samples, demo reels, photographs, calendar of events, interviews, other press, blogs, posters, and links to other sites.


Many of the companies and agencies with whom you will be dealing prefer to receive presentation material in electronic form because it allows them to save time and money. Your EPK on the EOTM PR website is your electronic business card, which contains all of the information necessary to make a professional presentation to potential clients and agencies. At the same time, your EPK signals that you are represented by a trustworthy company, you have legal protection, and you are ready to do business. Allow EPR to help present you, your band and music far better than in print alone. EPR’s online press kits are a multimedia experience, highlighting all things you.


If you are a musician or band interested in booking gigs or a music promoter booking bands then allow EPR to be your online destination for all things marketing/promotions.


EOTM Public Relations also offers full marketing and promotional packages, bookings, media promotions artist development, public relations and more.


EPR specializes in electronic press kits – creating smart, comprehensive, cutting edge portfolios.


  • Reach New Customers On Social Networks @ $59.00

 

Grow a community of loyal fans and brand advocates on your Facebook fan page, Twitter and or Youtube using our strategic services.




  •  Radio promotions @ $39.00

 

Create bigger and better promotions that attract listeners and increase ratings.


Call 323-710-5678 or email pr@eotmradio.com to get started!


Black Friday Sales begins Thursday @ 8pm,  November 22, 2012 and will end Friday, November 23rd at midnight, Pacific Standard Time.


 

 


 

EOTM Public Relations - Speech Writing - Public Speaking

Posted by EOTM Admin on October 20, 2012 at 4:45 PM Comments comments (0)

Follow @EOTMPR on Twitter for PR Tips & More.


Sometimes you just can’t think of the right words. Or the right tone. Or even the right topic.




Let EOTM PR sweat the small stuff by crafting a speech that will not only convey your point of view, but ignite your powers of persuasion. From time to time, your audience needs a little convincing. Our public relations writers can paint pictures with words that help you move minds. Call us today! 213-290-3573!

 

In The Magic, Rhonda Byrne reveals this life-changing knowledge to the world. Then, on an incredible 28-day journey, she teaches you how to apply this knowledge in your everyday life.

Hospitality Publicists - Use Barter to Increase Your Clients Bottom Line

Posted by EOTM Admin on September 21, 2012 at 4:30 PM Comments comments (0)

A New Take on an Old Idea




Remember when you were a kid and traded a bag of potato chips for a turkey sandwich at lunchtime? The concept was simple and two people received something they really wanted without any exchange of money. Today’s professional service providers can enjoy that same win-win experience by bartering their talents with other business and service providers.

 

Few businesses run at one hundred percent capacity. Barter exchange helps bring new business and utilize excess capacity that would otherwise be wasted.

 

The cashless trading of goods and services is nothing new. People and businesses have used barter for years inorder to thrive. The International Reciprocal Trade Association (IRTA)estimates that in 2009 companies worldwide earned an estimated $12 billion in revenue by using business to business barter, resulting in increased capacity utilization, business efficiency and job creation within those companies.

 

Abarter exchange improves upon the limitations of one-to-one bartering, giving businesses greater options and flexibility for bartering. Because a barter exchange has its own form of currency, companies are able to trade with any member and are not limited to performing direct trades. This alternate currency has updated barter and made it more practical for today’s business owners.

 

When approached strategically, barter can become a powerful source of new business,reducing unfilled tables and unsold products, etc and keeping more money in the bank by offsetting cash expenses with barter purchases. Barter helps business owners turn excess capacity or downtime into revenue that can be put to immediate use.

 

Examples of how barter exchangefacilitated transaction can work:

 

a.     The owner of restaurant wants to run an ad in a national/international publication that caters to the affluent asian tourism market - specifically in Las Vegas, highlighting their new asian cusine and celebrity chef just in time for the new Chinese new year Holidays. Unfortunantly their marketing/advertising budget has been depleted. Instead of paying for the advertisement with cash, the restaurant offers to pay the magazine in gift certificates or some other form of trade.


It's a win win. The restaurant is able to fill their tables with new business from the ad and the publication is able to reward their clients with gift certificates to upscale restaurants across the country.

 

Interested? Email me at pr@eotmradio.com or call213-290-3573.


Publicists catering to any hospitality clients please note; our firm reps a magazine publication catering to the affluent Asian tourist market – in an effort to help your clients boost sales, we are now willing to partner with you –offering 100% trade.