Los Angeles Public Relations Firm

What is Public Relations?

PR Blog

Does PR results happen overnight?

Posted by EOTM Admin on December 14, 2012 at 8:35 PM Comments comments (0)

 GTR Store

Nope!


How do we do it? Creativity, planning and good, old-fashioned hard work.

But we've also got the expertise -- whether it's fashion, green tech, product placement, nonprofit or corporate communications.


Our methodology? We research. We strategically plan. We proactively implement. We have the contacts. We get results. And always, we deliver those results with superior service.

We also utilize a unique ROI process assuring that the dollars you spend provide true value to the growth of your company.


Does your company need public relations? Strategic counsel? Social media and digital strategies? Branding and positioning? Media relations? Media training? Successful product or web site launches? Media/analyst tours? Creative consumer campaigns? Internal communications? Public affairs? California Corporate Communications? Community relations or special events? Crisis communications?


EOTM PR can do it all. EOTM PR - we are the first step to your company's powerful, new image for the new year. We hope to hear from you soon!


Follow us on @eotmpr via Twitter or call 213-290-3573.

Electronic Press Kits | EOTM Media

Posted by EOTM Admin on November 24, 2012 at 2:50 PM Comments comments (0)

Gain more media attention with EOTM Media Group's high quality, custom electronic press kits.


Electronic Press Kit (EPK) is an alternative electronic version of your regular press kit. The EPK uses a web-based graphical interface to present all of the information about you, including bios, photos, audio samples, demo reels, photographs, calendar of events, interviews, other press, blogs, posters, and links to other sites.


MP3's at CDUniverse.com


Many of the companies and agencies with whom you will be dealing prefer to receive presentation material in electronic form because it allows them to save time and money. Your EPK on the EOTM PR website is your electronic business card, which contains all of the information necessary to make a professional presentation to potential clients and agencies. At the same time, your EPK signals that you are represented by a trustworthy company, you have legal protection, and you are ready to do business.


Allow EPR to help present you, your band and music far better than in print alone. EPR’s online press kits are a multimedia experience, highlighting all things you.


Take a look at our portfolio of EPK's by clicking the picture below & contact us today @ 213-290-3573 or email pr@eotmradio.com



 

EOTM Media Press Kit Samples


Black Friday Sales - Get Massive Publicity - Online Media via EPR

Posted by EOTM Admin on November 20, 2012 at 3:50 PM Comments comments (0)

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All Music. No Ads. Get Rdio Free.


Use coupon code #BLACKFRIDAY and save over 50% on specific services


So Black Friday is that one day of the year whereas the deals are too good to be true... and at EOTM Public Relations there are no exceptions. :)


Let’s just say we ARE fans of the hype and would like to extend some PR discounts this shopping season.


We realize the materialistic culture of the holiday season maybe a tad bit overrated to some but hopefully we can help change your mind & save you some big bucks in the interim.



 

This week we continue our annual alacarte’ pr sales with some exciting special offers.


See below:


  • Starting on Thanksgiving Day @ 8pm PDT “buy 2 targeted press releases at $59.00 and get 1 FREE.”


We write press releases that get mileage and spark interest, and we have the impression numbers to prove it. We have a network of contacts and exceptional outreach skills in to order to continually place clients in top tier outlets for exposure. We tailor a strategy for each client’s need, but we always have the same priorities: helping build your brand, receive recognition, and experience maximum results.


  • Electronic Press Kits @ $89.00 buy 4 get the 5th one FREE

Electronic Press Kit (EPK) is an alternative electronic version of your regular press kit. The EPK uses a web-based graphical interface to present all of the information about you, including bios, photos, audio samples, demo reels, photographs, calendar of events, interviews, other press, blogs, posters, and links to other sites.


Many of the companies and agencies with whom you will be dealing prefer to receive presentation material in electronic form because it allows them to save time and money. Your EPK on the EOTM PR website is your electronic business card, which contains all of the information necessary to make a professional presentation to potential clients and agencies. At the same time, your EPK signals that you are represented by a trustworthy company, you have legal protection, and you are ready to do business. Allow EPR to help present you, your band and music far better than in print alone. EPR’s online press kits are a multimedia experience, highlighting all things you.


If you are a musician or band interested in booking gigs or a music promoter booking bands then allow EPR to be your online destination for all things marketing/promotions.


EOTM Public Relations also offers full marketing and promotional packages, bookings, media promotions artist development, public relations and more.


EPR specializes in electronic press kits – creating smart, comprehensive, cutting edge portfolios.


  • Reach New Customers On Social Networks @ $59.00

 

Grow a community of loyal fans and brand advocates on your Facebook fan page, Twitter and or Youtube using our strategic services.




  •  Radio promotions @ $39.00

 

Create bigger and better promotions that attract listeners and increase ratings.


Call 323-710-5678 or email pr@eotmradio.com to get started!


Black Friday Sales begins Thursday @ 8pm,  November 22, 2012 and will end Friday, November 23rd at midnight, Pacific Standard Time.


 

 


 

EOTM Public Relations - Speech Writing - Public Speaking

Posted by EOTM Admin on October 20, 2012 at 4:45 PM Comments comments (0)

Follow @EOTMPR on Twitter for PR Tips & More.


Sometimes you just can’t think of the right words. Or the right tone. Or even the right topic.




Let EOTM PR sweat the small stuff by crafting a speech that will not only convey your point of view, but ignite your powers of persuasion. From time to time, your audience needs a little convincing. Our public relations writers can paint pictures with words that help you move minds. Call us today! 213-290-3573!

 

In The Magic, Rhonda Byrne reveals this life-changing knowledge to the world. Then, on an incredible 28-day journey, she teaches you how to apply this knowledge in your everyday life.

Hospitality Publicists - Use Barter to Increase Your Clients Bottom Line

Posted by EOTM Admin on September 21, 2012 at 4:30 PM Comments comments (0)

A New Take on an Old Idea




Remember when you were a kid and traded a bag of potato chips for a turkey sandwich at lunchtime? The concept was simple and two people received something they really wanted without any exchange of money. Today’s professional service providers can enjoy that same win-win experience by bartering their talents with other business and service providers.

 

Few businesses run at one hundred percent capacity. Barter exchange helps bring new business and utilize excess capacity that would otherwise be wasted.

 

The cashless trading of goods and services is nothing new. People and businesses have used barter for years inorder to thrive. The International Reciprocal Trade Association (IRTA)estimates that in 2009 companies worldwide earned an estimated $12 billion in revenue by using business to business barter, resulting in increased capacity utilization, business efficiency and job creation within those companies.

 

Abarter exchange improves upon the limitations of one-to-one bartering, giving businesses greater options and flexibility for bartering. Because a barter exchange has its own form of currency, companies are able to trade with any member and are not limited to performing direct trades. This alternate currency has updated barter and made it more practical for today’s business owners.

 

When approached strategically, barter can become a powerful source of new business,reducing unfilled tables and unsold products, etc and keeping more money in the bank by offsetting cash expenses with barter purchases. Barter helps business owners turn excess capacity or downtime into revenue that can be put to immediate use.

 

Examples of how barter exchangefacilitated transaction can work:

 

a.     The owner of restaurant wants to run an ad in a national/international publication that caters to the affluent asian tourism market - specifically in Las Vegas, highlighting their new asian cusine and celebrity chef just in time for the new Chinese new year Holidays. Unfortunantly their marketing/advertising budget has been depleted. Instead of paying for the advertisement with cash, the restaurant offers to pay the magazine in gift certificates or some other form of trade.


It's a win win. The restaurant is able to fill their tables with new business from the ad and the publication is able to reward their clients with gift certificates to upscale restaurants across the country.

 

Interested? Email me at pr@eotmradio.com or call213-290-3573.


Publicists catering to any hospitality clients please note; our firm reps a magazine publication catering to the affluent Asian tourist market – in an effort to help your clients boost sales, we are now willing to partner with you –offering 100% trade.

 

 


 

New Media Buys | Wholesale Advertising | TV | Radio | Internet Radio

Posted by EOTM Admin on September 21, 2012 at 3:45 AM Comments comments (0)

 New to Advertising? Are you needing to develop an effective media plan that suits your budget, big or small..? Need a commercial produced? We can even help you produce your television commercials if needed with direct access to an Award Winning Production Team ready to serve you!




Already on the air but not sure if you're getting good rates....well call us. We'll tell you how our rates compare. Time after time we've talked with clients who were buying their airtime directly from the TV stations, and paying too much. Our media placement service will not cost you anything extra. It will actually save you money, month after month.


Fall Cosmetic Sale

Every time you make a buy...you wonder, "Will it work? Did I make a sound media buy?" Did you buy the sales pitch or the right media? If you are tired of the phone calls and endless media kits, we can help.  By hiring our firm to help you place your advertising you'll get more done, have the confidence that the right buy was made and you'll be able to quit answering media sales calls.  It's refreshing to be able to say, "Call my agency." We offer Insightful Media Buying that, with your input, chooses a campaign that maximizes your advertising budget. We'll help you make sense of the media buying maze.

At EOTM Media Group, it's our mission to maximize your company's success. We don't succeed unless our clients succeed. Call and talk with one of our media professionals for a free, no obligation analysis of your specific needs. We help our clients get the most for their money and we'd be happy to help you.


Call/ text  TODAY @ 213-290-3573 or email pr@eotmradio.com.


 

New Media Buys | Wholesale Advertising | TV | Radio | Internet Radio

Posted by EOTM Admin on September 21, 2012 at 3:45 AM Comments comments (0)

 

New to Advertising?    Are you needing to develop an effective media plan that suits your budget, big or small..?

Need a commercial produced? We can even help you produce your television commercials if needed with direct access to an Award Winning Production Team ready to serve you.>

 

Already on the air? If you're already on the air and not sure if you're getting good rates, call us. We'll tell you how your rates compare. Time after time we've talked with clients who were buying their airtime directly from the TV stations, and paying too much. Our media placement service will not cost you anything extra. It will actually save you money, month after month.

At New Media Buys, it's our mission to maximize your company's success. We don't succeed unless our clients succeed. Call and talk with one of our media professionals for a free, no obligation analysis of your specific needs. We help our clients get the most for their money

and we'd be happy to help you.

 




Every time you make a buy...you wonder, "Will it work? Did I make a sound media buy?" Did you buy the sales pitch or the right media? If you are tired of the phone calls and endless media kits, we can help.  By hiring our firm to help you place your advertising you'll get more done, have the confidence that the right buy was made and you'll be able to quit answering media sales calls.  It's refreshing to be able to say, "Call my agency." We offer Insightful Media Buying that, with your input, chooses a campaign that maximizes your advertising budget. We'll help you make sense of the media buying maze.

 

Nothing fosters brand loyalty more than a Los Angeles publicist committed to your success

Posted by EOTM Admin on September 19, 2012 at 12:50 AM Comments comments (0)

EOTM Public Relations (EPR) deep knowledge and intelligent use of social media outlets and various industry forums and blogs helps increase the volume of traffic on your website while also elevating its quality. This drive sales, attract new users and enhances the overall perception of your company in the marketplace.

 

 

 


 emusic.com


Give us a call and allow us to help change the conversation on your brand….EVERYWHERE…!!


Office (213)290.3573 or email pr@eotmradio.com - also follow us on Twitter for FREE PR Tips @eotmpr.


 

Strategic Counsel via EOTM PR | a Los Angeles Public Relations Firm

Posted by EOTM Admin on September 4, 2012 at 4:30 AM Comments comments (0)

We see the abstract and unusual, gravitating towards it. We see villains and superheroes….visualizing the future through prototypes.


At EOTM Public Relations (EPR) our focus has always been trained on this industry because we are fans, pure and simple – which makes advocating for our clients a natural extension of our own enthusiasm.



Our passion does not stand alone though. Our work rings out because we dive deep, plan well and execute beautifully. Attribute that to experience,creativity, and insight – we guarantee them all – but also trust that as you walk forward into the ever-changing world of media relations, what you gain will be real and measurable. 


 Give us your tales, your benchmarks,your big ideas and we’ll develop them and spread them far and wide.


Contact us today for a free pr analysis at 213-290-3573 and ask for Carla B.



 

TuneUp Media Inc.

Los Angeles Publicist Carla B. says,"YES" Artist Development matters

Posted by EOTM Admin on August 30, 2012 at 2:25 PM Comments comments (0)

Artist Develpment/Publicity/Strategic Marketing


Artist development in the music industry has evolved over time, leaving most of the early progress to the artist themselves. For the most part, the days are gone when a record label developed up and coming talent. The question continuously arises for those young artists, “where do I start”? Most newcomers to the music industry think of artist development as learning what to say during an interview, what to say on stage, maybe a little stage show planning, and very little more. And yes, these are a handful of the topics covered by artist development, but these are only the tiniest of details. True artist development twists itself into an artist’s entire life and career. Artist development is what turns an “IT” factor artist into an International super star – seemingly overnight. But in reality – that overnight success took months of planning, working, developing, and maintaining a tight artist work schedule that groomed an artist into a music industry success story.



Artist development takes raw talent and molds it into a presentable package. It can include image, style, branding, song selection, artwork, video, publicity training, artist back story, and much more. Artist development is what separates the haves from the have nots. Think about how many artists, producers, musicians, or groups you have seen perform in your life time. I am not talking about the super stars; I am talking about the local artist playing for a few beers or pennies. You have seen some great music – in fact – I would bet you have seen some the world’s best musicianship right in your home town, but why are they still performing for the home crowd if they are the best in the world?


Lack of Understanding the Basics; Artist Development does Matter


Artist development starts with training and understanding the music industry including; what to expect, how to get around in the industry without putting your foot in your mouth, who the power players are and what you need to do to get their attention, what a marketing campaign is -vs- a strategy, who you really are promoting to when performing a retail marketing campaign, and the list goes on! True artist development is about understanding the music industry from inside out and knowing how to gain industry attention through the new found knowledge.


Most artists understand how to make great music, deliver a great stage show, or connect in a live setting with their fans, but artist development teaches and prepares an artist to captivate even potential fans they are not standing in front of through developed audio, video, media, graphic, and online presentations and merchandising material. Think about it; if you don’t get potential fans attention – LIKE RIGHT NOW – then how will you ever become a super star? You can’t! Becoming a super star requires that everything anyone ever sees, hears, or reads about you makes them want to listen more, read more, or get closer to you in one way or another. If your career packaging is lacking this ability your success is very limited. Artist development develops your image, branding, marketing, and creative direction into a complete package that sells an artist’s personality better than he or she can do on their own.


A music career is a charted path to follow. Artist development involves all the issues surrounding and arising from that charted path, and crosses into knowledge of product development – the ultimate sale of the music.


Contact EOTM PR (EPR) for a free marketing/publicity analysis and ask about EOTM TV & Radio Mini PR and Marketing package.




Get your jump start today. Call 213-290-3573 or email pr@eotmradio.com and ask for Carla B. -- Follow on Twitter and Like on Facebook.