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A La Carte PR Services, It's Simple - We don't require long-term commitment!

Posted by EOTM Admin on October 10, 2014 at 12:50 AM Comments comments (0)

Got a exciting project and in need of a creative writer or editor? Need a EPK or a 1 Sheeter? Inbox, Tweet or Call the Twitter Publicist @EOTMPR ! Let our services -- compliment you!




Effective


 We focus on the core of public relations, securing you media coverage.


Simple


 We don't require long-term commitment. Only hire us when you need us.


CONTACT US


CALL, EMAIL OR TWEET


213-290-3573, PR@EOTMRadio(Dot)com & Tweet to @EOTMPR with hashtag #NeedaPublicist


Let's Talk About Your Goals!



  • By concentrating on the core of public relations, securing media coverage, EOTM PR is able to offer first-rate outreach with an affordable “a-la-carte” price-tag.
  • #LetsGo



If you are a musician or band interested in booking gigs or a music promoter booking bands then allow EPR to be your online destination for all things marketing/promotions.


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Tips To Manage Your Social Media Marketing Campaigns

Posted by EOTM Admin on June 20, 2014 at 4:20 AM Comments comments (0)

 By Carla B.


Social media has changed everything when it comes to marketing. Now, instead of spending a ton of money hoping to get in front of the “press,” you are the media! Social media allows you to connect with people and encourage engagement with very little money and only a nominal effort.


So, what is Social Media Marketing?


Social Media Marketing is the process where a business owner, singer, actor, author, such as yourself, uses the power of sites like Facebook, Instagram, Tumblr, Pintinterest, Twitter, Linkedin and Tumblr to promote your brand or products.


Why Target These Sites?


  1. Considering traffic from social media sites is usually highly targeted, the visitors are more likely to turn into customers and buyers than visitors who find your site through a Google or Yahoo search.
  2. Traffic from social media is that it is essentially free or relatively low cost compared to other forms of traffic generation. 

Notably, social media marketing is a time consuming and very involved effort that is not appropriate for everyone. This form of marketing requires a good deal of involvement, both in terms of keeping up with all the latest trends and in maintaining ongoing relationships with customers and fans. Social media invites a two-way conversation between the poster of the information and the reader. If the business owner ignores the second part of the equation, then the marketing effort is most likely doomed to fail.


Below are a few tidbits that should be followed in order to execute a successful social media marketing campaign.

  •  Understanding your audience and what it wants

 What do your audience want? if you're not sure, carry out a survey on existing and/or possible consumers to learn about what they would look for from your company.You can structure your promotional activities around your findings.

  •  Post regular, useful or entertaining updates. The more often you share interesting or informative content with your fans and followers, the more often you will catch their attention. While to many it may seem counterproductive to spend your time finding an article or blog post that your fans would like and then sharing it, it actually builds credibility and authority in the eyes of your readers. Over time, your brand or website will become known as something to trust in the mind of your readers. When it comes time for them to make purchasing decisions, the value of that trust cannot be overstated.
  • Build relationships. As mentioned above, creating relationships with your customers is one of the parts of social media marketing that gives it so much power. You can build these relationships by posting updates that users actually want to read, not just a never ending stream of sales pitches. Use your updates to inform, entertain and address the needs of your customers. Open up a two-way conversation with them via the comments sections and message boards that many social media sites include. These relationships build credibility and help keep your company in the mind of the reader.
  • Forget about going viral. Viral content is a posting or piece of information that someone has created that is shared by thousands, if not millions, of people across the Internet. This posting will often find itself on dozens of different sites. Some even make their way onto television news, and they will more than likely spawn many parodies and response postings. A piece of viral content can be a gold mine, albeit a short lived one, for the poster. However, determining whether or not something will go viral is like trying to write on water. Millions of dollars have been wasted by companies both big and small trying to create something that will go viral. Ninety nine times out of a hundred, that piece of content that some marketing team thought would be viral wound up being ignored completely.
  • Maintain a consistent message. This is where a social media manager or the hiring of an SEO services company comes in really handy. When you are posting information across several different sites, it is easy for the message you are trying to convey to become garbled as you try to tailor that message for a variety of media and audiences. The voice you choose for Facebook will not work on Reddit or Tumblr, and many business owners do not have the experience or the time to learn the local lingo of all the various social media outlets. If you do not have the budget for an SEO services company, then it is best to limit yourself to the social media sites that you are comfortable writing for. Many website communities are rude, if not outright hostile, to someone who shows up and obviously has no interest in the site other than posting their own promotional material.
  • Participate in the community. As stated above, social media sites are usually tightly knit communities, particularly sites like Tumblr, Reddit and Digg. The users of these sites can spot marketers a mile away, usually because the marketer does nothing more on the site than post information about various products. In order to gain trust (and followers) within one of these communities, you must be willing to participate as well. This is usually done in the form of commenting on the postings of others and the sharing or re-sharing of posts that have absolutely nothing to do with marketing or consumerism. If you choose to hire an SEO services company, it will have a person or a team of people who are dedicated to maintaining community involvement on your behalf.
  • Be careful of what you post. In the rush to get new postings out the door, it is often tempting to skip editing, proofreading and screening of the content. However, this is a very dangerous game. Unfiltered content has been the downfall of many companies trying to establish a social media presence, and some companies have even lost their entire business because they allowed someone to post rude or demeaning comments directed at unhappy customers. Even a simple spelling error can turn an innocent post into a racial slur, so it is imperative that you screen, edit and proofread all content before posting it.
  •  Attract the public's attention. Contests, leaflets, etc.

Sales promotion in fact is the process of self-promotion: bold, careful. Can capture every word meaning, and that contains "only the fittest can be invincible".

  • Alongside social media, there are other ways to promote your business on the Internet. If your company has a website, highlight your promotions on your website's main page. Go as far as to create a web page about your promotion, and then create a link that you can place on other websites. Collect email addresses from your customers and send them your promotional offers. Other than a few moments of your time, this is a great way to advertise without spending a cent.
  • Raise awareness inside and outside of the Internet. Use a variety of promotions to strengthen people's interest, such as drawings, coupons and discounts. Advertising in the real world will help if you can afford it within your budget!

 A few bonus tips:

  • Because sites like Facebook, Twitter, Tumblr, Google Plus, etc. give anyone a platform to say what they think, it’s important to remember that every company has a social media marketing presence -- even if they’re not involved.
  • As such, the “tipping point” of hiring a social media expert may be when you’re building your company brand, or when maintaining your social media strategy becomes too much for your current staff to handle.
  • You should also consider hiring when you don’t have enough in-house talent with a background in digital strategy.



Strikingly, anyone who “takes the wheel” of your company's online presence is essentially speaking on behalf of your organization, so their technical knowledge has to be balanced with a mature leader’s perspective. The right person to lead this initiative within a company must have a strong understanding of the business and its operations including the internal political landscape -- as well as a finger on the pulse of the constantly evolving external market.


Additionally, the performance of a social media officer should be based on the ability to take a wide range of innovation concepts from early stage to a narrow set of initiatives in production, contributing to business operations, thus impacting revenue. It  isn’t just about a short-term sales boosts. It’s about putting people in place who can build relationships for the long-term.

 

Enhance your brands ability to develop trust with consumers - EOTM Media is here to help, contact us today!


213-290-3573 or pr@eotmradio(dot)com. -- Follow this author on Twitter @eotmpr

Targeted networking and social media

Posted by EOTM Admin on March 16, 2014 at 11:15 PM Comments comments (0)

By Carla B.


It’s hard to imagine a life before social media, even though sites like Facebook and Twitter have been around for less than a decade. As businesses look back over that decade, they can easily see how these sites are changing the way they do everything. Professionals use these sites to network, interact with customers, and bring team members together.




Notably, networking with a purpose, partnerships with other small businesses and staff training are key to winning new business.


When it comes to business efficiency, the main focus is often on the operational side, the day-to-day running of the company. But what about improving efficiencies around winning new business?


In their desperation to land new contracts, find new customers, and exploit new markets, many business owners take a scatter-gun approach to things like business networking and using social media. They spend a lot of time and money, and a great deal of effort, often with disappointing results.


According to figures from business networking organisation BNI, 98% of businesses rely on word of mouth to gain new business, yet only 3% have a strategy for doing so. Networking has to be one of the most valuable ways of winning new clients. But it must be done efficiently and to that end, less is definitely more, says publicist and media relations expert Carla B.


She says: "The fussier you are about who you want to build strong and deep relationships with, the greater the likelihood of success. Your aim is to spent 90% of your networking time with less than 10% of your network."


The key to networking efficiently and successfully, Ms. B. explains, is not about chasing any bit of business, which many SMEs do in their desperation to generate leads, but to be very focused on exactly the type of work they want to win and who they need to talk to in order to win it. She adds: "Sadly most people attending a network event have not done this level of critical thinking. It has to be at a deeper level than 'meeting people who can introduce me to potential clients or customers'.


"My own biggest mistake when I started running my own business was networking in the local SME scene. There was no critical mass of my target market - predominantly accountants and lawyer - to help me achieve the profile and visibility I required to generate leads. Now the only face-to-face networking I tend to do is either on a one-to-one basis, or attending large legal or accountancy industry events."


Social media can be an excellent source of leads and new prospects for a small business and managed well, can potentially be the most efficient and cost effective way of finding and keeping new customers.


And there are plenty of tools available to help small business owners keep on top of their social media activity including Hootsuite, Tweetdeck and CubeSocial, which goes a stage further with built-in functionality for tracking, assessing and engaging potential new customers.


CubeSocial co-founder and CEO Linda Cheung says: "Each new follower you get on Twitter is a potential client, partner or even competitor. If you were a retailer, this is the virtual equivalent of someone walking into your store and browsing around. The best retailers will greet their prospective customers with a smile and encourage them to have a look around. How do you greet your virtual window shoppers? If you are like most people, you probably don't. CubeSocial helps to fix that by allowing you to review the people that have followed you over the last seven days, easily decide if they are relevant to you, and then engage with them."


Forming partnerships with other businesses that operate in the same market, but are not in direct competition with you, is another potential source of new business. Lancashire-based photographer John Bentley has just started using this strategy of cross promoting products and services across a partnership.


He says: "I market my portrait photography services via Twitter and Facebook as well as through local channels, but recently started looking into the idea of working with other small businesses to see if we can help each other. One of them is a small local restaurant Delicieux, which recently hosted an art fair that I attended. After chatting with the owners, we realised that there was potential to cross promote each other's businesses within our own - food and photography complement each other well.


"My partner, who is an artist, now has a number of her paintings on display there. It has made me realize the potential for a number of small firms to work together, generate exposure, attract new customers and win new business for each other in a very efficient and cost effective way."


Business consultant Rob Brown has provided sales training for thousands of employees. He urges SMEs not to overlook possibly their most effective and efficient new business winning asset, their staff. He says: "Motivating and equipping your own staff to be advocates and introducers of new business is often an overlooked marketing strategy for many companies, and yet the secretaries and cleaners will probably know a lot more than you think about your business.


"Remember the acronym 'AWE' to help you turn your people into a virtual sales team for your business. A is for allow; giving them permission by making it clear that introductions are on the agenda, and that they are allowed, encouraged and even expected. W is for woo. Introduce a range of incentives, recognition, storytelling and promotions to inspire a culture of commercial opportunism from the unlikeliest of people, and finally, E is for equip. Your staff will need tools and education. Any kind of marketing collateral, stories, conversations starters, sales training, coaching or encouragement you can give will reap dividends in terms of new business opportunities."


Tips on networking efficiently to win new business


If business owners are going to network there are three key things they must do in order to get a return.


1. Prepare before you go. Set yourself a goal of how many people you'd like to meet, and know what you're looking for and why. And thinking about how you might be able to help them as well as how they can help you.


2. Be specific: don't just think about the people in the room, think about who they may know. So, be specific when you're requesting your 'in'. Know the person's name, their job title or the business name rather than just a vague reference to wanting to get more contacts in a general industry.


3. Follow up: make notes on business cards immediately (be sure to ask the person before you start defacing their business card) and once you've left the meeting read over them and start your follow up right away. It's easy to forget what was agreed when you've met lots of people.


Customer-Driven Change


As businesses continue to try to redefine themselves in this new technology-driven world, customers are crucial to those changes. While a CEO may not be required to spend all day retweeting respected colleagues or posting insightful comments on Facebook, it is important that they realize the value of social media in driving decisions.


Realizing that value is the first step toward beginning to look at the numbers and use them to drive decisions. How many customer complaints came through Twitter last month? Which posts on Facebook received the most “likes.” Social media-savvy CEOs realize the insight that can come from gathering statistics on that information and use it to gain an edge over the competition.


Sony Creative Software Inc.


As social media continues to influence everything businesses do, everyone from the CEO to the new summer intern will need to realize the part it plays in day-to-day duties. Those professionals will be forced to keep up or be left behind. But it’s equally important that professionals balance their social media efforts with face-to-face networking and traditional advertising to stay in touch with the customers who aren’t on social media around the clock.


Follow this author on twitter for weekly pr tips, insight and some of public relations best practices - @eotmpr


PR Hospitality Tips: For Your 2014 Grand Opening

Posted by EOTM Admin on March 15, 2014 at 12:20 AM Comments comments (0)

Follow us on Twitter @EOTMPR and Facebook @EOTM.Media for FREE PR tips


EOTM PR can assits with your Public Launches: New Business, Ground Breakings Products, Restaurants, Grand Openings & So Much More!


Get Noticed!


EOTM PR offers a comprehensive strategic ticket to far-reaching publicity and substantial image-building media coverage, human-interest profiles and news features that will boost brand visibility and drive business.


Notably, a successful, well-attended grand opening is paramount to communicating your message– whether to the media, the industry or a group of targeted individuals.

From conception to implementation, EOTM Public Relations ensures that great ideas come to life through careful organization and planning. EOTM PR is known for their creative, energetic and well executed events that introduce their clients’ products and services to the marketplace and result in increased ongoing press.


Below are some helpful tips for your next Restaurant Grand Opening


Choose the date and plan events.


Be careful when choosing the date for your grand opening. Give yourself enough time to order the necessary supplies, hire and plan entertainment (DJs, live bands, eating contests, etc.), and to plan the menu. Also be sure to check out what else is happening in your area during your selected dates. If another event has picked up momentum and can possibly outshine your venue, then consider rescheduling for a time that is the most beneficial for your business. Timing is very important.

 

Start with a “quiet” opening.


20% off Sitewide at WineTasting.com!  Use coupon code SIPME (Offer valid thru 3/31/14)


Begin with a soft opening a few weeks in advance. Do not advertise that you are opening. Invite only your family and friends, and serve any walk-ins who happen by. Inform them that you are undergoing a trial opening, and that they will get their meal at a discount. Use this opportunity to take detailed notes about what went well, what went wrong and what was unexpected. This will help you get all of your operations and management in working order before your grand opening.


Join local organizations.


For example, become a member of the local Chamber of Commerce. This will help establish you as a responsible business owner who is involved with the community. Consider partnering with a local non-profit group that you would like to support. Organize a tentative date for a future fundraiser and advertise this in your grand opening advertisement, such as:


Join us tonight for our grand opening and again on January 27th for a special evening to support "Breast Cancer Awareness." Become a part of your community and increase your word of mouth marketing through a chain of organizational networks.


Inform the public.


Send invitations and take reservations. Put your best foot forward with an estimated count of how many guests to expect. Invite anyone you can think of to your grand opening, including local celebrities, people in the neighborhood, people you know personally, people associated with the charity you may be partnering with, etc.


Apply your target marketing plan. Your market demographic should receive the bulk of your marketing materials. Invite and entice guests who will become regular customers and make them feel special right from day one.


As you plan your grand opening, keep in mind that all details should be accounted for in advance. This includes obtaining all licenses ahead of time, menu planning, ordering inventory, food prep, ordering and arranging all dinnerware, flatware, decorations and entertainment. Brainstorm and plan ahead for any obstacles you might face and devise ways to overcome them. Start with soft opening and use your notes from that evening to come up with ideas for overcoming any issues on the big night.


 Grand Opening Publicity.

 

Restaurant owners put on grand openings because they attract the attention of the media and the public. If no one knows about your restaurant’s opening, your grand opening events will be wasted. Be sure that your grand opening gets some press by following these guidelines:

 

Consider hiring a professional.


You may want to contact a local publicist. Professional public relations firms or consultants are skilled in knowing the right people and the best avenues for getting press for your restaurant's grand opening.

 

Distribute a media kit.


Set your grand opening up for success. A media kit should be released two to four weeks before the event. It should be distributed to local newspapers and broadcasting stations. It can include a press release with the details of your restaurant’s opening and any articles that may have already been written about your restaurant. Include a little about what makes your restaurant special, including biographies of the owner and the chef and a short summary of your involvement with the community. Follow up with your media contacts to see if they have any questions or would like to schedule an interview..

 

Partner with a local charity.


This will greatly increase your chances of getting press, and as an added benefit, the community will probably pay you back for your good will. Partnering with a non-profit will help create a network of initial customers for your restaurant, since people within the charity organization will inform their friends and family of your grand opening and the fundraiser you are putting on.


Contact publications and TV stations.


Contact local newspapers, magazines and broadcasting stations to see if they would be willing to cover a story about your restaurant and its upcoming grand opening. You could also write an editorial or an opinion article about why the community needs a restaurant like yours.


Hire photographers.


Make sure there is someone there to photograph your grand opening. That way, there will be pictures ready for any journalists looking to cover it. Keep in mind that the press that comes after your grand opening is just as important as the press that informs the public of your opening. Do not let up on your public relations efforts just because your grand opening is over.


Invite a reviewer.


If you know that your food is top notch, you will want to invite a food critic or restaurant reviewer to your grand opening. This is sure to get you some press, although there is a risk that the press might be negative.


Invite a local celebrity.


If you get a local politician, television host or any other local celebrity to come to your grand opening, you will be more likely to get some media coverage.


Provide tours for the media.


You might consider holding a separate opening for the media, if you expect a lot of coverage. Have your media kit ready for any media representatives who come to the grand opening events. Make sure to give them a tour of the restaurant, and also send them a follow-up press release after-the-fact, including photos of the grand opening events and information on any future promotions or events.


Putting on a Good Event


You can hold your grand opening on one night and make a single big splash. However, if you have a lot of interest, consider a week-long opening, with different events each night of the week. This week-long festivity will pack an extra punch. For example, you can have a fundraising night, a neighborhood opening night, a VIP night, a friends and family night, and a press night.

 

No matter what, your grand opening event needs to be enjoyable and unique in order to attract the attention your restaurant deserves. Make sure your grand opening includes all of the following elements:

 

Entertainment. By providing your customers with an enticing form of entertainment – such as a live band, DJ, dancing or contests – you will create a night that they will remember.


Great food and drinks. Your restaurant’s foundation is its food and drink. Your special opening night menu should showcase the dishes that you believe best represent your restaurant’s brand. Inform the chefs and kitchen workers that all of the dishes need to be executed perfectly on opening night.

Top-of-the-line service. You need to show that your restaurant will be customer focused. Since first impressions are the most important, you should overstaff on servers and hosts for the grand opening event.


Some sort of unique element. Always include some kind of unique element in your opening events. For example, if you are opening a fine-dining Italian restaurant, you could put on a drawing where you give one of your opening-night attendees a free trip to Italy. If you are opening a Chicago-style pizza place, consider putting on a contest to see who can mix and match the toppings to come up with the most original and tasty pizza recipe. Whatever your concept, you can come up with some kind of unique way to show it off on opening night.


Lastly.


Stock up on storable, dehydrated food to protect your family for whatever might happen.


Many restaurants choose to simply hang a banner or invite the neighborhood to their grand opening. However, once the grand opening is through, getting publicity for your restaurant can be quite a challenge. If you can, it is best to take advantage of your opening by creating a one-of-a-kind event that will make a splash, inciting media coverage and spreading your restaurant’s.


Get Heard!

EOTM PR delivers the perfect public and media forums, broadcasting important messages that land on the radar and reach vast audiences.

Were these tips helpful? Please share and follow us on Twitter @EOTMPR.


Contact us today for a free pr/marketing consultation @ 213-290-3573.

PR Tip of the Day: Follow Up, Follow Up, Follow Up

Posted by EOTM Admin on January 28, 2014 at 12:50 AM Comments comments (0)

I can remember when dialing a push button phone after mailing or faxing a press release was the most technologically advanced form of reaching a member of the media.





Email and text messaging allows us to distribute information much more comprehensively and efficiently. However, technology also enables everyone else to distribute their information much more comprehensively and efficiently as well. The result? Email inboxes so full that your pitch has likely entered the black hole. If so, pick up the phone.  Call the same day you hit “send.” Leave a message. If you’re lucky enough to speak with the editor, assume she has not read your email. Shorten and summarize. Pause for acknowledgement. Try again.


Follow Up is also important in crisis mode. Ensure the reporter received the statement. Clarify and confirm the quotes he intends to use. Ask the timing and tone of the piece while offering assistance to provide further sources that support your messaging.  While these efforts may not head off a negative story, they will build your credibility and help maintain a good relationship with that specific reporter.




Be familiar with the style and content of media outlets with whom you want to reach. Provide useful and timely information that meets the needs of the media. Don’t assume the media received your pitch or other communications.  While these absolutes may be simple, adhering to them will help achieve Media Relations success while rounding out your Public Relations skill set.


Was this tip useful? Follow me on Twitter @eotmpr

Strategic Counsel via EOTM PR

Posted by EOTM Admin on January 20, 2014 at 2:05 AM Comments comments (0)

We see the abstract and unusual, gravitating towards it. We see villains and superheroes….visualizing the future through prototypes.


At EOTM Public Relations (EPR) our focus has always been trained on this industry because we are fans, pure and simple – which makes advocating for our clients a natural extension of our own enthusiasm.

 



Our passion does not stand alone though. Our work rings out because we dive deep, plan well and execute beautifully. Attribute that to experience,creativity, and insight – we guarantee them all – but also trust that as you walk forward into the ever-changing world of media relations, what you gain will be real and measurable. 


Give us your tales, your benchmarks,your big ideas and we’ll develop them and spread them far and wide.


Contact us today for a free pr analysis at 213-290-3573 and ask for Carla B.



Your PR Haute Spot - Publicity Tips

Posted by EOTM Admin on January 26, 2013 at 9:10 PM Comments comments (0)

Our PR tip of the day is all about inspiring. :D


INSPIRE: There are only about, oh a million websites that curate or collect really quotable quotes. Find those sites and share the quotes you find inspiring, insightful or moving. Don’t be afraid to link to a site with a video that has nothing to do with business, but everything to do with what moves people to do great things.


From Single to Soul Mate - Review Your Matches for Free


Was this tip helpful? Follow us on Twitter @EOTMPR

 

 




PR Hospitality Tips: For Your 2014 Grand Opening

Posted by EOTM Admin on December 18, 2012 at 10:35 PM Comments comments (0)

Follow us on Twitter @EOTMPR and Facebook @EOTM.Media


A successful, well-attended grand opening is paramount to communicating your message– whether to the media, the industry or a group of targeted individuals.

From conception to implementation, EOTM Public Relations ensures that great ideas come to life through careful organization and planning. EOTM PR is known for their creative, energetic and well executed events that introduce their clients’ products and services to the marketplace and result in increased ongoing press.


Below are some helpful tips for your next Restaurant Grand Opening


Choose the date and plan events.


Be careful when choosing the date for your grand opening. Give yourself enough time to order the necessary supplies, hire and plan entertainment (DJs, live bands, eating contests, etc.), and to plan the menu. Also be sure to check out what else is happening in your area during your selected dates. If another event has picked up momentum and can possibly outshine your venue, then consider rescheduling for a time that is the most beneficial for your business. Timing is very important.

 

Start with a “quiet” opening.


Begin with a soft opening a few weeks in advance. Do not advertise that you are opening. Invite only your family and friends, and serve any walk-ins who happen by. Inform them that you are undergoing a trial opening, and that they will get their meal at a discount. Use this opportunity to take detailed notes about what went well, what went wrong and what was unexpected. This will help you get all of your operations and management in working order before your grand opening.


OmahaSteaks.com, Inc.



Join local organizations.


For example, become a member of the local Chamber of Commerce. This will help establish you as a responsible business owner who is involved with the community. Consider partnering with a local non-profit group that you would like to support. Organize a tentative date for a future fundraiser and advertise this in your grand opening advertisement, such as:


Join us tonight for our grand opening and again on January 27th for a special evening to support "Breast Cancer Awareness." Become a part of your community and increase your word of mouth marketing through a chain of organizational networks.


Inform the public.


Send invitations and take reservations. Put your best foot forward with an estimated count of how many guests to expect. Invite anyone you can think of to your grand opening, including local celebrities, people in the neighborhood, people you know personally, people associated with the charity you may be partnering with, etc.


Apply your target marketing plan. Your market demographic should receive the bulk of your marketing materials. Invite and entice guests who will become regular customers and make them feel special right from day one.


As you plan your grand opening, keep in mind that all details should be accounted for in advance. This includes obtaining all licenses ahead of time, menu planning, ordering inventory, food prep, ordering and arranging all dinnerware, flatware, decorations and entertainment. Brainstorm and plan ahead for any obstacles you might face and devise ways to overcome them. Start with soft opening and use your notes from that evening to come up with ideas for overcoming any issues on the big night.


 

Grand Opening Publicity.

 

Restaurant owners put on grand openings because they attract the attention of the media and the public. If no one knows about your restaurant’s opening, your grand opening events will be wasted. Be sure that your grand opening gets some press by following these guidelines:

 

Consider hiring a professional.


You may want to contact a local publicist. Professional public relations firms or consultants are skilled in knowing the right people and the best avenues for getting press for your restaurant's grand opening.

 

Distribute a media kit.


Set your grand opening up for success. A media kit should be released two to four weeks before the event. It should be distributed to local newspapers and broadcasting stations. It can include a press release with the details of your restaurant’s opening and any articles that may have already been written about your restaurant. Include a little about what makes your restaurant special, including biographies of the owner and the chef and a short summary of your involvement with the community. Follow up with your media contacts to see if they have any questions or would like to schedule an interview.


Mrs. Fields


Partner with a local charity.


This will greatly increase your chances of getting press, and as an added benefit, the community will probably pay you back for your good will. Partnering with a non-profit will help create a network of initial customers for your restaurant, since people within the charity organization will inform their friends and family of your grand opening and the fundraiser you are putting on.


Contact publications and TV stations.


Contact local newspapers, magazines and broadcasting stations to see if they would be willing to cover a story about your restaurant and its upcoming grand opening. You could also write an editorial or an opinion article about why the community needs a restaurant like yours.


Hire photographers.


Make sure there is someone there to photograph your grand opening. That way, there will be pictures ready for any journalists looking to cover it. Keep in mind that the press that comes after your grand opening is just as important as the press that informs the public of your opening. Do not let up on your public relations efforts just because your grand opening is over.


Invite a reviewer.


If you know that your food is top notch, you will want to invite a food critic or restaurant reviewer to your grand opening. This is sure to get you some press, although there is a risk that the press might be negative.


Invite a local celebrity.


If you get a local politician, television host or any other local celebrity to come to your grand opening, you will be more likely to get some media coverage.


Provide tours for the media.


You might consider holding a separate opening for the media, if you expect a lot of coverage. Have your media kit ready for any media representatives who come to the grand opening events. Make sure to give them a tour of the restaurant, and also send them a follow-up press release after-the-fact, including photos of the grand opening events and information on any future promotions or events.


Putting on a Good Event


You can hold your grand opening on one night and make a single big splash. However, if you have a lot of interest, consider a week-long opening, with different events each night of the week. This week-long festivity will pack an extra punch. For example, you can have a fundraising night, a neighborhood opening night, a VIP night, a friends and family night, and a press night.

 

No matter what, your grand opening event needs to be enjoyable and unique in order to attract the attention your restaurant deserves. Make sure your grand opening includes all of the following elements:

 

Entertainment. By providing your customers with an enticing form of entertainment – such as a live band, DJ, dancing or contests – you will create a night that they will remember.


Great food and drinks. Your restaurant’s foundation is its food and drink. Your special opening night menu should showcase the dishes that you believe best represent your restaurant’s brand. Inform the chefs and kitchen workers that all of the dishes need to be executed perfectly on opening night.

Top-of-the-line service. You need to show that your restaurant will be customer focused. Since first impressions are the most important, you should overstaff on servers and hosts for the grand opening event.


Some sort of unique element. Always include some kind of unique element in your opening events. For example, if you are opening a fine-dining Italian restaurant, you could put on a drawing where you give one of your opening-night attendees a free trip to Italy. If you are opening a Chicago-style pizza place, consider putting on a contest to see who can mix and match the toppings to come up with the most original and tasty pizza recipe. Whatever your concept, you can come up with some kind of unique way to show it off on opening night.


Lastly.


Many restaurants choose to simply hang a banner or invite the neighborhood to their grand opening. However, once the grand opening is through, getting publicity for your restaurant can be quite a challenge. If you can, it is best to take advantage of your opening by creating a one-of-a-kind event that will make a splash, inciting media coverage and spreading your restaurant’s.


Were these tips helpful? Please share and follow us on Twitter @EOTMPR.


Contact us today for a free pr/marketing consultation @ 213-290-3573.





Does PR results happen overnight?

Posted by EOTM Admin on December 14, 2012 at 8:35 PM Comments comments (0)

 GTR Store

Nope!


How do we do it? Creativity, planning and good, old-fashioned hard work.

But we've also got the expertise -- whether it's fashion, green tech, product placement, nonprofit or corporate communications.


Our methodology? We research. We strategically plan. We proactively implement. We have the contacts. We get results. And always, we deliver those results with superior service.

We also utilize a unique ROI process assuring that the dollars you spend provide true value to the growth of your company.


Does your company need public relations? Strategic counsel? Social media and digital strategies? Branding and positioning? Media relations? Media training? Successful product or web site launches? Media/analyst tours? Creative consumer campaigns? Internal communications? Public affairs? California Corporate Communications? Community relations or special events? Crisis communications?


EOTM PR can do it all. EOTM PR - we are the first step to your company's powerful, new image for the new year. We hope to hear from you soon!


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Strategic Counsel via EOTM PR | a Los Angeles Public Relations Firm

Posted by EOTM Admin on September 4, 2012 at 4:30 AM Comments comments (0)

We see the abstract and unusual, gravitating towards it. We see villains and superheroes….visualizing the future through prototypes.


At EOTM Public Relations (EPR) our focus has always been trained on this industry because we are fans, pure and simple – which makes advocating for our clients a natural extension of our own enthusiasm.



Our passion does not stand alone though. Our work rings out because we dive deep, plan well and execute beautifully. Attribute that to experience,creativity, and insight – we guarantee them all – but also trust that as you walk forward into the ever-changing world of media relations, what you gain will be real and measurable. 


 Give us your tales, your benchmarks,your big ideas and we’ll develop them and spread them far and wide.


Contact us today for a free pr analysis at 213-290-3573 and ask for Carla B.



 

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