|Posted by EOTM Admin on August 12, 2014 at 3:10 AM||comments (0)|
When business owners or marketers begin to use social media as a part of their marketing strategy, they often focus on getting the right profile image, when the best time of day is to post or what scheduling tool is best. While it’s important to consider these things, there is something very valuable within each platform that is often overlooked.
Networks such as Facebook, Twitter and Pinterest each offer a search feature.
The search feature available on each of these networks can help businesses better serve their customers or clients by providing insight into what the users of each platform are interested in. Search can reveal if there is even a place for their business there.
For example, at a recent conference where I was speaking, I was asked to provide an example of an investment banking business using Pinterest.
After a quick search, we discovered that there were only two investment banking accounts on Pinterest. However, when we switched from searching for pinners (accounts) to searching for boards about investment banking, we found several.
This discovery shows that there is an interest in investment banking among the Pinterest audience and the two accounts currently on Pinterest with investment banking in their name were not active. This presents a big opportunity for an investment banking business to become the go-to source for information on Pinterest.
Earlier this year, Facebook introduced Graph Search. In Graph Search, you can refine your results down to pages, groups and events. Inspiration for future blog posts or even new products or services could emerge from the search.
Twitter offers an Advanced Search feature where you can perform a very specific search, but the option to search for tweets with questions is most helpful. How better to serve potential clients or customers than by answering their questions?
Was this information useful? Follow us on Twitter @eotmonline & @eotmpr -- www.eotmmediagroup.com
|Posted by EOTM Admin on April 29, 2014 at 9:25 PM||comments (0)|
By Carla B.
Follow this author on Twitter @eotmpr
Online Reputation Management: The process of promoting positive content about yourself and/or your company ahead of the negative information in the search engines.
Whether you realize this or not, reputation management is critical to your personal brand.
Never before have we been able to create, build and market our personal brand like we can today -- thanks to the digital world. The internet has given us a voice, but it comes with a risk.
Managing Your Online Reputation
Not everyone is going to agree with your point of view and folks, in the business world it can be polarizing. Your good name can end up in
the hands of people you have never seen or even spoken with or how about an ex employee that felt they had been treated unfairly.
If someone says something negative about you or something true but old and obsolete—perhaps it’s that you were fired from your last job—these things can really damage your future. At the same time, your digital reputation also can create significant opportunities. If you aren’t taking advantage of what your reputation could be or hanging your digital shingle the way it deserves to be hung, people aren’t seeing your best foot forward.
Negative articles, disparaging blog postings or damaging online reviews can destroy a reputation where the motto seems to be “guilty until proven innocent.” As a result, it’s extremely important that you not let bad results linger on Page 1, which account for 100% of the views and >80% of the clicks in search engines. Fortunately, the number decreases exponentially as you reach the 2nd page and is virtually non-existent by Page 3.
How controversial do you want to be?
Just because you can display your opinions and personality to a greater number of people than ever before, doesn’t mean you should.
There are essentially no guaranteed take backs when it comes to what you put online. You can erase your Facebook status, blog post, comment, tweet, or video, but someone else may very well have already shared it, copied it, taken a screenshot of it, or downloaded the video and reposted it somewhere else. Emails that you thought you deleted forever can still sometimes be retrieved, and just because you deleted an email doesn’t mean the person you sent it to didn’t archive it. If someone else wants to post something of yours, you may not be able to get them to take it down without suing.
Questions & Answers: Reputation Management
1. How difficult is it to erase something negative once it’s online?
We don’t seek to erase. There are significant deficiencies in the law in this area—even a lawsuit doesn’t work. But the good news is that if it is off page one of Google, it basically doesn’t exist.
2. So what goes into an online makeover?
We make sure that your true story shows up and dominates your online presence.
3. What can people do to safeguard their online reputations?
Set up a Google alert for yourself. Contribute things that are of professional interest, and do it occasionally. And don’t use Facebook a lot; if you do, maximize your privacy settings. Also, don’t post a lot of photos to social media, in general, about your families. Basically, don’t over-share. If you don’t know who the joker is on your social media page, it’s you.
Have a question tweet me @eotmpr
|Posted by EOTM Admin on January 26, 2013 at 9:10 PM||comments (0)|
Our PR tip of the day is all about inspiring.
INSPIRE: There are only about, oh a million websites that curate or collect really quotable quotes. Find those sites and share the quotes you find inspiring, insightful or moving. Don’t be afraid to link to a site with a video that has nothing to do with business, but everything to do with what moves people to do great things.
Was this tip helpful? Follow us on Twitter @EOTMPR
|Posted by EOTM Admin on September 19, 2012 at 12:50 AM||comments (0)|
EOTM Public Relations (EPR) deep knowledge and intelligent use of social media outlets and various industry forums and blogs helps increase the volume of traffic on your website while also elevating its quality. This drive sales, attract new users and enhances the overall perception of your company in the marketplace.
Give us a call and allow us to help change the conversation on your brand….EVERYWHERE…!!
|Posted by EOTM Admin on September 12, 2012 at 4:20 PM||comments (1)|
As many brands have discovered, it takes just a few upset bloggers with time on their hands and savvy connections to bring unwanted attention to negative and dissenting views. Companies that publish content can ensure some ofthat content is optimized for brand terms, products, company names and anyother brand asset they wish to protect in the search results.
For the most part, one domain name can only display up to 2 search results for a single query. That means content that lives outside of the main corporate web site, such as press releases hosted indefinitely by wire services like PRWeb, can serve to occupy additional search results for your brand name. Don’t wait until someone creates a your brandsucks.com web site that ranks #1 for your brand name to start working on your search results reputation. Be proactive about optimizing content on and especially, off the corporate web site for brand names.
Your brand and online reputation can make or break you. Get Immediate Reputation Help Now!