|Posted by EOTM Admin on November 2, 2014 at 10:50 PM||comments (0)|
By Carla B.
It’s hard to imagine a life before social media, even though sites like Facebook and Twitter have been around for less than a decade. As businesses look back over that decade, they can easily see how these sites are changing the way they do everything. Professionals use these sites to network, interact with customers, and bring team members together.
Notably, networking with a purpose, partnerships with other small businesses and staff training are key to winning new business.
When it comes to business efficiency, the main focus is often on the operational side, the day-to-day running of the company. But what about improving efficiencies around winning new business?
In their desperation to land new contracts, find new customers, and exploit new markets, many business owners take a scatter-gun approach to things like business networking and using social media. They spend a lot of time and money, and a great deal of effort, often with disappointing results.
According to figures from business networking organization BNI, 98% of businesses rely on word of mouth to gain new business, yet only 3% have a strategy for doing so. Networking has to be one of the most valuable ways of winning new clients. But it must be done efficiently and to that end, less is definitely more, says publicist and media relations expert Carla B.
She says: "The fussier you are about who you want to build strong and deep relationships with, the greater the likelihood of success. Your aim is to spent 90% of your networking time with less than 10% of your network."
The key to networking efficiently and successfully, Ms. B. explains, is not about chasing any bit of business, which many SMEs do in their desperation to generate leads, but to be very focused on exactly the type of work they want to win and who they need to talk to in order to win it. She adds: "Sadly most people attending a network event have not done this level of critical thinking. It has to be at a deeper level than 'meeting people who can introduce me to potential clients or customers'.
"My own biggest mistake when I started running my own business was networking in the local SME scene. There was no critical mass of my target market - predominantly accountants and lawyer - to help me achieve the profile and visibility I required to generate leads. Now the only face-to-face networking I tend to do is either on a one-to-one basis, or attending large legal or accountancy industry events."
Social media can be an excellent source of leads and new prospects for a small business and managed well, can potentially be the most efficient and cost effective way of finding and keeping new customers.
And there are plenty of tools available to help small business owners keep on top of their social media activity including Hootsuite, Tweetdeck and CubeSocial, which goes a stage further with built-in functionality for tracking, assessing and engaging potential new customers.
CubeSocial co-founder and CEO Linda Cheung says: "Each new follower you get on Twitter is a potential client, partner or even competitor. If you were a retailer, this is the virtual equivalent of someone walking into your store and browsing around. The best retailers will greet their prospective customers with a smile and encourage them to have a look around. How do you greet your virtual window shoppers? If you are like most people, you probably don't. CubeSocial helps to fix that by allowing you to review the people that have followed you over the last seven days, easily decide if they are relevant to you, and then engage with them."
Forming partnerships with other businesses that operate in the same market, but are not in direct competition with you, is another potential source of new business. Lancashire-based photographer John Bentley has just started using this strategy of cross promoting products and services across a partnership.
He says: "I market my portrait photography services via Twitter and Facebook as well as through local channels, but recently started looking into the idea of working with other small businesses to see if we can help each other. One of them is a small local restaurant Delicieux, which recently hosted an art fair that I attended. After chatting with the owners, we realised that there was potential to cross promote each other's businesses within our own - food and photography complement each other well.
"My partner, who is an artist, now has a number of her paintings on display there. It has made me realize the potential for a number of small firms to work together, generate exposure, attract new customers and win new business for each other in a very efficient and cost effective way."
Business consultant Rob Brown has provided sales training for thousands of employees. He urges SMEs not to overlook possibly their most effective and efficient new business winning asset, their staff. He says: "Motivating and equipping your own staff to be advocates and introducers of new business is often an overlooked marketing strategy for many companies, and yet the secretaries and cleaners will probably know a lot more than you think about your business.
"Remember the acronym 'AWE' to help you turn your people into a virtual sales team for your business. A is for allow; giving them permission by making it clear that introductions are on the agenda, and that they are allowed, encouraged and even expected. W is for woo. Introduce a range of incentives, recognition, storytelling and promotions to inspire a culture of commercial opportunism from the unlikeliest of people, and finally, E is for equip. Your staff will need tools and education. Any kind of marketing collateral, stories, conversations starters, sales training, coaching or encouragement you can give will reap dividends in terms of new business opportunities."
Tips on networking efficiently to win new business
If business owners are going to network there are three key things they must do in order to get a return.
1. Prepare before you go. Set yourself a goal of how many people you'd like to meet, and know what you're looking for and why. And thinking about how you might be able to help them as well as how they can help you.
2. Be specific: don't just think about the people in the room, think about who they may know. So, be specific when you're requesting your 'in'. Know the person's name, their job title or the business name rather than just a vague reference to wanting to get more contacts in a general industry.
3. Follow up: make notes on business cards immediately (be sure to ask the person before you start defacing their business card) and once you've left the meeting read over them and start your follow up right away. It's easy to forget what was agreed when you've met lots of people.
As businesses continue to try to redefine themselves in this new technology-driven world, customers are crucial to those changes. While a CEO may not be required to spend all day retweeting respected colleagues or posting insightful comments on Facebook, it is important that they realize the value of social media in driving decisions.
Realizing that value is the first step toward beginning to look at the numbers and use them to drive decisions. How many customer complaints came through Twitter last month? Which posts on Facebook received the most “likes.” Social media-savvy CEOs realize the insight that can come from gathering statistics on that information and use it to gain an edge over the competition.
As social media continues to influence everything businesses do, everyone from the CEO to the new summer intern will need to realize the part it plays in day-to-day duties. Those professionals will be forced to keep up or be left behind. But it’s equally important that professionals balance their social media efforts with face-to-face networking and traditional advertising to stay in touch with the customers who aren’t on social media around the clock.
Follow this author on twitter for weekly pr tips, insight and some of public relations best practices - @eotmpr
|Posted by EOTM Admin on October 10, 2014 at 12:50 AM||comments (0)|
Got a exciting project and in need of a creative writer or editor? Need a EPK or a 1 Sheeter? Inbox, Tweet or Call the Twitter Publicist @EOTMPR ! Let our services -- compliment you!
We focus on the core of public relations, securing you media coverage.
We don't require long-term commitment. Only hire us when you need us.
CALL, EMAIL OR TWEET
Let's Talk About Your Goals!
If you are a musician or band interested in booking gigs or a music promoter booking bands then allow EPR to be your online destination for all things marketing/promotions.
|Posted by EOTM Admin on July 1, 2014 at 3:40 AM||comments (0)|
By Carla B.
Follow on Twitter @eotmpr
Did you know social media has already proven it's a fundamental shift in the way society communicates? It is the top online activity in the world!
A few facts:
75% of U.S. households use social media to listen, talk, and recommend products. Are you there to hear them? Your competitors are.
In 2010, 68% of small businesses increased their social media marketing which drove immediate results to their business. Have you?
For businesses resistance to social media is futile. Your competitors are there. Your customers are there. If your business isn't there, it ought to be!
20% of all tweets are about products or brands. Companies that blog receive 55% more traffic, more visitors to their website than those that don't.
85% of social media users believe that companies should interact with their customers.
What are your customers saying about you? Do you even know?
Let us help! We are currently offering a special incentive for first time customers, we call it the Starter Kit for Small Busines. (see below)
Ultimate Marketing Package for Small Business Owners
We believe that every business should have the opportunity to compete for top search engine ranks, NOT just big companies.
The $499 Social Media Marketing (Starter) Package was developed with small businesses and franchises in mind. With a one-time investment, you'll receive a professional website, on-page search engine optimization and conversion rate optimization. We will also create and implement strategic marketing for your companies Facebook and Twitter pages.
* For an additional $49 dollars monthly we will manage these pages!
Our Facebook marketing services help your business build and engage a community on one of the most visited sites worldwide. We begin by creating a business profile that helps to promote your brand, attract fans, and encourage engagement. We then create a daily content plan to grow your presence, boost your visibility, and convert your fans into customers.
SEE ALSO: Is Social Media a Fad?
Twitter has changed the way customers and companies communicate and interact with one another on the web. This micro blogging platform is a quick and easy way to promote your business online in real-time, by offering deals, promoting products, sharing news, and more. Our Twitter marketing program builds your follower base, engages clients and prospects, promotes your products and services, and broadcasts your brand online.
Breakdown of services (not all apply for the starter package)
Create a Business Page
Pick a Vanity URL
Update About section
Optimize for Search Engines
Facebook Marketing Strategy
Cover Photo Design
Engaging Profile Photo Design
Custom Tab Creation
Facebook Fan Engagement
Facebook Ads to Target by Region
FB Ads to Increase Engagement*
Facebook Ads to Increase Likes*
Facebook Advertising Campaign (2 Ad Creation a Week)
Twitter Page Setup
Create a Business Name
Optimize Twitter profile
Create Custom Twitter Background
Creative Engaging Tweets
Engage with Followers
Optimize Tweets with Keywords
Build Targeted Followers
At EOTM Media, our social media team first helps you and your clients to define goals and establish a road map to achieve them. We customize a campaign for each client to develop powerful branding and engaging content that drives traffic to websites. We then monitor social media progress, consistently update the sites with fresh copy, and turn leads into customers. Contact us today to learn how to maximize Return on Investment for you and your clients with social media marketing.
Email [email protected](dot)com or call (213)290-3573.
**THE STARTER PACKAGE FOR SMALL BUSINESS OWNERS EXPIRE 7/15/2014
|Posted by EOTM Admin on June 30, 2014 at 5:00 PM||comments (1)|
Follow on Twitter @eotmpr
If social media is a fad, it's the most profitable and fastest growing fad in marketing history. Social media has already proven it's a fundamental shift in the way society communicates.
It is the top online activity in the world.
75% of U.S. households use social media to listen, talk, and recommend products.
Are you there to hear them?
Your competitors are.
In 2010, 68% of small businesses increased their social media marketing which drove immediate results to their business.
For businesses resistance to social media is futile.
Your competitors are there. Your customers are there.
If your business isn't there....
(this is the hottest night club)
It ought to be!
(how could you not)
20% of all tweets are about products or brands.
Companies that blog receive 55% more traffic, more visitors to their website than those that don't.
85% of social media users believe that companies should interact with their customers.
What are your customers saying about you? Do you even know?
Join the conversation. Create the conversation. Grow your business.
Contact EOTM Media today, we would love to help!
|Posted by EOTM Admin on June 20, 2014 at 4:20 AM||comments (0)|
By Carla B.
Social media has changed everything when it comes to marketing. Now, instead of spending a ton of money hoping to get in front of the “press,” you are the media! Social media allows you to connect with people and encourage engagement with very little money and only a nominal effort.
So, what is Social Media Marketing?
Social Media Marketing is the process where a business owner, singer, actor, author, such as yourself, uses the power of sites like Facebook, Instagram, Tumblr, Pintinterest, Twitter, Linkedin and Tumblr to promote your brand or products.
Why Target These Sites?
Notably, social media marketing is a time consuming and very involved effort that is not appropriate for everyone. This form of marketing requires a good deal of involvement, both in terms of keeping up with all the latest trends and in maintaining ongoing relationships with customers and fans. Social media invites a two-way conversation between the poster of the information and the reader. If the business owner ignores the second part of the equation, then the marketing effort is most likely doomed to fail.
Below are a few tidbits that should be followed in order to execute a successful social media marketing campaign.
What do your audience want? if you're not sure, carry out a survey on existing and/or possible consumers to learn about what they would look for from your company.You can structure your promotional activities around your findings.
Sales promotion in fact is the process of self-promotion: bold, careful. Can capture every word meaning, and that contains "only the fittest can be invincible".
A few bonus tips:
Strikingly, anyone who “takes the wheel” of your company's online presence is essentially speaking on behalf of your organization, so their technical knowledge has to be balanced with a mature leader’s perspective. The right person to lead this initiative within a company must have a strong understanding of the business and its operations including the internal political landscape -- as well as a finger on the pulse of the constantly evolving external market.
Additionally, the performance of a social media officer should be based on the ability to take a wide range of innovation concepts from early stage to a narrow set of initiatives in production, contributing to business operations, thus impacting revenue. It isn’t just about a short-term sales boosts. It’s about putting people in place who can build relationships for the long-term.
Enhance your brands ability to develop trust with consumers - EOTM Media is here to help, contact us today!
|Posted by EOTM Admin on April 29, 2014 at 9:25 PM||comments (0)|
By Carla B.
Follow this author on Twitter @eotmpr
Online Reputation Management: The process of promoting positive content about yourself and/or your company ahead of the negative information in the search engines.
Whether you realize this or not, reputation management is critical to your personal brand.
Never before have we been able to create, build and market our personal brand like we can today -- thanks to the digital world. The internet has given us a voice, but it comes with a risk.
Managing Your Online Reputation
Not everyone is going to agree with your point of view and folks, in the business world it can be polarizing. Your good name can end up in
the hands of people you have never seen or even spoken with or how about an ex employee that felt they had been treated unfairly.
If someone says something negative about you or something true but old and obsolete—perhaps it’s that you were fired from your last job—these things can really damage your future. At the same time, your digital reputation also can create significant opportunities. If you aren’t taking advantage of what your reputation could be or hanging your digital shingle the way it deserves to be hung, people aren’t seeing your best foot forward.
Negative articles, disparaging blog postings or damaging online reviews can destroy a reputation where the motto seems to be “guilty until proven innocent.” As a result, it’s extremely important that you not let bad results linger on Page 1, which account for 100% of the views and >80% of the clicks in search engines. Fortunately, the number decreases exponentially as you reach the 2nd page and is virtually non-existent by Page 3.
How controversial do you want to be?
Just because you can display your opinions and personality to a greater number of people than ever before, doesn’t mean you should.
There are essentially no guaranteed take backs when it comes to what you put online. You can erase your Facebook status, blog post, comment, tweet, or video, but someone else may very well have already shared it, copied it, taken a screenshot of it, or downloaded the video and reposted it somewhere else. Emails that you thought you deleted forever can still sometimes be retrieved, and just because you deleted an email doesn’t mean the person you sent it to didn’t archive it. If someone else wants to post something of yours, you may not be able to get them to take it down without suing.
Questions & Answers: Reputation Management
1. How difficult is it to erase something negative once it’s online?
We don’t seek to erase. There are significant deficiencies in the law in this area—even a lawsuit doesn’t work. But the good news is that if it is off page one of Google, it basically doesn’t exist.
2. So what goes into an online makeover?
We make sure that your true story shows up and dominates your online presence.
3. What can people do to safeguard their online reputations?
Set up a Google alert for yourself. Contribute things that are of professional interest, and do it occasionally. And don’t use Facebook a lot; if you do, maximize your privacy settings. Also, don’t post a lot of photos to social media, in general, about your families. Basically, don’t over-share. If you don’t know who the joker is on your social media page, it’s you.
Have a question tweet me @eotmpr
|Posted by EOTM Admin on August 18, 2013 at 2:40 PM||comments (0)|
Branding is one of the most important aspects of any business. An effective brand strategy gives you a major edge in increasingly competitive markets.
Your brand is your promise to your customer, it tells them what they can expect from your products and services, and it differentiates you from your competitors'. Your brand is derived from who you are, who you want to be and who people perceive you to be.
Your brand strategy is how, what, where, when and to whom you plan on communicating and delivering on your brand messages. Where you advertise is part of your brand strategy. Your distribution channels are also part of your brand strategy. And what you communicate visually and verbally are part of your brand strategy, too.
Consistent, strategic branding leads to a strong brand equity, which means the added value brought to your company's products or services that allows you to charge more for your brand than what identical, unbranded products command. The most obvious example of this is Coke vs. a generic soda. Because Coca-Cola has built a powerful brand equity, it can charge more for its product--and customers will pay that higher price.
How are you defining your brand? What is your company's mission? What are the benefits and features of your products or services? What do your customers and prospects already think of your company? What qualities do you want them to associate with your company?
Because defining your brand and developing a brand strategy can be complex, consider partnering with EOTM Media Group. We will help define your brand and so much more.
|Posted by EOTM Admin on August 12, 2013 at 12:40 AM||comments (0)|
Media relations insights and resources to help communicators navigate the evolving media landscape.
Despite company marketing and public relations budgets being in a state of ambiguity, many public relations organizations are focusing on social media, trying to figure out “do’s and don’ts” to improve online reach. At the same time, search engine optimization (SEO) of news content is fast becoming an established part of the mix for many public relations programs.
On their own, SEO and social media channels offer attractive opportunities for reaching industry influentials as well as end-consumers through push and pull public relations. Together, SEO and social media combine to create a competitive edge that can boost online public relations results.
Why is this so? Changes in the way the media and end-consumers discover, consume and share content illustrate the intersection of opportunity for both the search and social Web. Today’s increasingly social media savvy content consumer not only expects to find what they’re looking for on search engines, but to interact with the results. Those interactions take many forms including: commenting, voting and sharing. As a result, social media can affect search engine visibility in numerous ways, creating new promotion opportunities for public and media relations efforts.
Of course, throwing keywords at social media tactics isn’t quite the same thing as developing and implementing a plan to reach specific goals. Dropping links to news being promoted on social networks can have impact but is difficult to sustain. For long term value from effort with SEO and social media, public relations professionals should follow best practices as well as the fundamentals:
Hope this helps! For more tips like these be sure to follow us on Twitter @eotmpr @ Facebook @NeedaPublicist.
|Posted by EOTM Admin on September 27, 2011 at 10:30 PM||comments (0)|
You are a famous musician in the making if only someone would just hurry up and discover your break through brilliance. You feel pretty confident that your popularity has a shot at extending beyond just a local appeal but you don't have any hot contacts anywhere beyond your hometown's live music venues. What does one undiscovered indie artist do to rise to stardom without spending a fortune or resorting to launching national tours using the schmooze factor?
Well, it is simple, really, if you sit down and ponder it. You simply promote yourself to fame for free. Read on.
What many people in any business, but especially the entertainment and performing arts industry are not aware of is that advertising does not always cost hundreds, thousands, millions of dollars. Sure, some might argue that such funds give a person or organization advertising leverage or more options and room to work in when targeting their hopefully future fame but if you are willing to work at a more hands on, grassroots level, an equal amount of, if not more effective tactics can be utilized for very little or no cost to yourself. You just have to be willing to put your heart and soul into your own self promotion. If you are one of those innovative individuals who likes feeling in control of his own image, reputation and personal branding efforts, this type of marketing and advertising using free publicity may work perfectly for your tastes. There are endless ways to obtain free publicity or advertising for yourself or your band, and surely as you begin your promotional campaign one idea or source will lead to another. Here are some easy ways though to at least get you started in generating awareness through free publicity: Social Networking Sites Surely you know of Twitter and Facebook already...a couple others are MusicSpace, ReverbNation and Pandora, just like My Space, allow you to post blog updates, photos, profiles of you and your band and share mp3s. Sign up for the sites that fit your image and interests and future die hard fans will in no time have immediate access to your music.
Did you find this blog useful? Follow me on twitter @eotmpr