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Internet Marketing Package for Small Business Owners

Posted by EOTM Admin on July 1, 2014 at 3:40 AM Comments comments (0)

By Carla B.


Follow on Twitter @eotmpr 


Did you know social media has already proven it's a fundamental shift in the way society communicates? It is the top online activity in the world!




A few facts:


75% of U.S. households use social media to listen, talk, and recommend products.  Are you there to hear them? Your competitors are.


In 2010, 68% of small businesses increased their social media marketing which drove immediate results to their business. Have you?


For businesses resistance to social media is futile. Your competitors are there. Your customers are there. If your business isn't there, it ought to be!


20% of all tweets are about products or brands. Companies that blog receive 55% more traffic, more visitors to their website than those that don't.


85% of social media users believe that companies should interact with their customers.


What are your customers saying about you? Do you even know?


Let us help! We are currently offering a special incentive for first time customers, we call it the Starter Kit for Small Busines. (see below)


Ultimate Marketing Package for Small Business Owners




We believe that every business should have the opportunity to compete for top search engine ranks, NOT just big companies.


The $499 Social Media Marketing (Starter) Package was developed with small businesses and franchises in mind. With a one-time investment, you'll receive a professional website, on-page search engine optimization and conversion rate optimization. We will also create and implement strategic marketing for your companies Facebook and Twitter pages.


* For an additional $49 dollars monthly we will manage these pages!


Facebook Marketing


 Our Facebook marketing services help your business build and engage a community on one of the most visited sites worldwide. We begin by creating a business profile that helps to promote your brand, attract fans, and encourage engagement. We then create a daily content plan to grow your presence, boost your visibility, and convert your fans into customers.


SEE ALSO: Is Social Media a Fad?


 Twitter Marketing


Twitter has changed the way customers and companies communicate and interact with one another on the web. This micro blogging platform is a quick and easy way to promote your business online in real-time, by offering deals, promoting products, sharing news, and more. Our Twitter marketing program builds your follower base, engages clients and prospects, promotes your products and services, and broadcasts your brand online.


Breakdown of services (not all apply for the starter package)


Facebook Marketing


Create a Business Page

Pick a Vanity URL

Update About section

Optimize for Search Engines

Facebook Marketing Strategy

Content Creation

Cover Photo Design

Engaging Profile Photo Design

Custom Tab Creation

Daily Updates

Facebook Fan Engagement

Facebook Ads to Target by Region

FB Ads to Increase Engagement*

Facebook Ads to Increase Likes*

Facebook Advertising Campaign (2 Ad Creation a Week)


Twitter Marketing


 Twitter Page Setup

Create a Business Name

Optimize Twitter profile

Create Custom Twitter Background

Creative Engaging Tweets

Schedule Tweets

Engage with Followers

Optimize Tweets with Keywords

Build Targeted Followers


At EOTM Media, our social media team first helps you and your clients to define goals and establish a road map to achieve them. We customize a campaign for each client to develop powerful branding and engaging content that drives traffic to websites. We then monitor social media progress, consistently update the sites with fresh copy, and turn leads into customers. Contact us today to learn how to maximize Return on Investment for you and your clients with social media marketing.


Email pr@eotmradio(dot)com or call (213)290-3573.


**THE STARTER PACKAGE FOR SMALL BUSINESS OWNERS EXPIRE 7/15/2014

Reputation Management - How Does Your Company Rank?

Posted by EOTM Admin on April 29, 2014 at 9:25 PM Comments comments (0)

By Carla B.


Follow this author on Twitter @eotmpr


Online Reputation Management: The process of promoting positive content about yourself and/or your company ahead of the negative information in the search engines.




Whether you realize this or not, reputation management is critical to your personal brand.


Never before have we been able to create, build and market our personal brand like we can today -- thanks to the digital world. The internet has given us a voice, but it comes with a risk.


Managing Your Online Reputation



Not everyone is going to agree with your point of view and folks, in the business world it can be polarizing. Your good name can end up in the hands of people you have never seen or even spoken with or how about an ex employee that felt they had been treated unfairly.


If someone says something negative about you or something true but old and obsolete—perhaps it’s that you were fired from your last job—these things can really damage your future. At the same time, your digital reputation also can create significant opportunities. If you aren’t taking advantage of what your reputation could be or hanging your digital shingle the way it deserves to be hung, people aren’t seeing your best foot forward.


Negative articles, disparaging blog postings or damaging online reviews can destroy a reputation where the motto seems to be “guilty until proven innocent.” As a result,  it’s extremely important that you not let bad results linger on Page 1, which account for 100% of the views and >80% of the clicks in search engines. Fortunately, the number decreases exponentially as you reach the 2nd page and is virtually non-existent by Page 3.




How controversial do you want to be?


Just because you can display your opinions and personality to a greater number of people than ever before, doesn’t mean you should.


There are essentially no guaranteed take backs when it comes to what you put online. You can erase your Facebook status, blog post, comment, tweet, or video, but someone else may very well have already shared it, copied it, taken a screenshot of it, or downloaded the video and reposted it somewhere else.  Emails that you thought you deleted forever can still sometimes be retrieved, and just because you deleted an email doesn’t mean the person you sent it to didn’t archive it. If someone else wants to post something of yours, you may not be able to get them to take it down without suing.


Warehouse Fashions


Questions & Answers: Reputation Management


1. How difficult is it to erase something negative once it’s online?


We don’t seek to erase. There are significant deficiencies in the law in this area—even a lawsuit doesn’t work. But the good news is that if it is off page one of Google, it basically doesn’t exist.


2. So what goes into an online makeover?


We make sure that your true story shows up and dominates your online presence.


3. What can people do to safeguard their online reputations?


Set up a Google alert for yourself. Contribute things that are of professional interest, and do it occasionally. And don’t use Facebook a lot; if you do, maximize your privacy settings. Also, don’t post a lot of photos to social media, in general, about your families. Basically, don’t over-share. If you don’t know who the joker is on your social media page, it’s you.


Have a question tweet me @eotmpr





Contact EOTM Media today, we would love to help!

Who we are:

Our team is comprised of PR gurus, marketing, digital media & social media experts specializing in online makeovers, at times burying negative search results and promoting content that accentuates the positive!


Contact us today!


Office: 213-290-3573 ~ Direct: 323-805-9948 ~ email: pr@eotmradio(dot)com.


PR Hospitality Tips: For Your 2014 Grand Opening

Posted by EOTM Admin on March 15, 2014 at 12:20 AM Comments comments (0)

Follow us on Twitter @EOTMPR and Facebook @EOTM.Media for FREE PR tips


EOTM PR can assits with your Public Launches: New Business, Ground Breakings Products, Restaurants, Grand Openings & So Much More!


Get Noticed!


EOTM PR offers a comprehensive strategic ticket to far-reaching publicity and substantial image-building media coverage, human-interest profiles and news features that will boost brand visibility and drive business.


Notably, a successful, well-attended grand opening is paramount to communicating your message– whether to the media, the industry or a group of targeted individuals.

From conception to implementation, EOTM Public Relations ensures that great ideas come to life through careful organization and planning. EOTM PR is known for their creative, energetic and well executed events that introduce their clients’ products and services to the marketplace and result in increased ongoing press.


Below are some helpful tips for your next Restaurant Grand Opening


Choose the date and plan events.


Be careful when choosing the date for your grand opening. Give yourself enough time to order the necessary supplies, hire and plan entertainment (DJs, live bands, eating contests, etc.), and to plan the menu. Also be sure to check out what else is happening in your area during your selected dates. If another event has picked up momentum and can possibly outshine your venue, then consider rescheduling for a time that is the most beneficial for your business. Timing is very important.

 

Start with a “quiet” opening.


20% off Sitewide at WineTasting.com!  Use coupon code SIPME (Offer valid thru 3/31/14)


Begin with a soft opening a few weeks in advance. Do not advertise that you are opening. Invite only your family and friends, and serve any walk-ins who happen by. Inform them that you are undergoing a trial opening, and that they will get their meal at a discount. Use this opportunity to take detailed notes about what went well, what went wrong and what was unexpected. This will help you get all of your operations and management in working order before your grand opening.


Join local organizations.


For example, become a member of the local Chamber of Commerce. This will help establish you as a responsible business owner who is involved with the community. Consider partnering with a local non-profit group that you would like to support. Organize a tentative date for a future fundraiser and advertise this in your grand opening advertisement, such as:


Join us tonight for our grand opening and again on January 27th for a special evening to support "Breast Cancer Awareness." Become a part of your community and increase your word of mouth marketing through a chain of organizational networks.


Inform the public.


Send invitations and take reservations. Put your best foot forward with an estimated count of how many guests to expect. Invite anyone you can think of to your grand opening, including local celebrities, people in the neighborhood, people you know personally, people associated with the charity you may be partnering with, etc.


Apply your target marketing plan. Your market demographic should receive the bulk of your marketing materials. Invite and entice guests who will become regular customers and make them feel special right from day one.


As you plan your grand opening, keep in mind that all details should be accounted for in advance. This includes obtaining all licenses ahead of time, menu planning, ordering inventory, food prep, ordering and arranging all dinnerware, flatware, decorations and entertainment. Brainstorm and plan ahead for any obstacles you might face and devise ways to overcome them. Start with soft opening and use your notes from that evening to come up with ideas for overcoming any issues on the big night.


 Grand Opening Publicity.

 

Restaurant owners put on grand openings because they attract the attention of the media and the public. If no one knows about your restaurant’s opening, your grand opening events will be wasted. Be sure that your grand opening gets some press by following these guidelines:

 

Consider hiring a professional.


You may want to contact a local publicist. Professional public relations firms or consultants are skilled in knowing the right people and the best avenues for getting press for your restaurant's grand opening.

 

Distribute a media kit.


Set your grand opening up for success. A media kit should be released two to four weeks before the event. It should be distributed to local newspapers and broadcasting stations. It can include a press release with the details of your restaurant’s opening and any articles that may have already been written about your restaurant. Include a little about what makes your restaurant special, including biographies of the owner and the chef and a short summary of your involvement with the community. Follow up with your media contacts to see if they have any questions or would like to schedule an interview..

 

Partner with a local charity.


This will greatly increase your chances of getting press, and as an added benefit, the community will probably pay you back for your good will. Partnering with a non-profit will help create a network of initial customers for your restaurant, since people within the charity organization will inform their friends and family of your grand opening and the fundraiser you are putting on.


Contact publications and TV stations.


Contact local newspapers, magazines and broadcasting stations to see if they would be willing to cover a story about your restaurant and its upcoming grand opening. You could also write an editorial or an opinion article about why the community needs a restaurant like yours.


Hire photographers.


Make sure there is someone there to photograph your grand opening. That way, there will be pictures ready for any journalists looking to cover it. Keep in mind that the press that comes after your grand opening is just as important as the press that informs the public of your opening. Do not let up on your public relations efforts just because your grand opening is over.


Invite a reviewer.


If you know that your food is top notch, you will want to invite a food critic or restaurant reviewer to your grand opening. This is sure to get you some press, although there is a risk that the press might be negative.


Invite a local celebrity.


If you get a local politician, television host or any other local celebrity to come to your grand opening, you will be more likely to get some media coverage.


Provide tours for the media.


You might consider holding a separate opening for the media, if you expect a lot of coverage. Have your media kit ready for any media representatives who come to the grand opening events. Make sure to give them a tour of the restaurant, and also send them a follow-up press release after-the-fact, including photos of the grand opening events and information on any future promotions or events.


Putting on a Good Event


You can hold your grand opening on one night and make a single big splash. However, if you have a lot of interest, consider a week-long opening, with different events each night of the week. This week-long festivity will pack an extra punch. For example, you can have a fundraising night, a neighborhood opening night, a VIP night, a friends and family night, and a press night.

 

No matter what, your grand opening event needs to be enjoyable and unique in order to attract the attention your restaurant deserves. Make sure your grand opening includes all of the following elements:

 

Entertainment. By providing your customers with an enticing form of entertainment – such as a live band, DJ, dancing or contests – you will create a night that they will remember.


Great food and drinks. Your restaurant’s foundation is its food and drink. Your special opening night menu should showcase the dishes that you believe best represent your restaurant’s brand. Inform the chefs and kitchen workers that all of the dishes need to be executed perfectly on opening night.

Top-of-the-line service. You need to show that your restaurant will be customer focused. Since first impressions are the most important, you should overstaff on servers and hosts for the grand opening event.


Some sort of unique element. Always include some kind of unique element in your opening events. For example, if you are opening a fine-dining Italian restaurant, you could put on a drawing where you give one of your opening-night attendees a free trip to Italy. If you are opening a Chicago-style pizza place, consider putting on a contest to see who can mix and match the toppings to come up with the most original and tasty pizza recipe. Whatever your concept, you can come up with some kind of unique way to show it off on opening night.


Lastly.


Stock up on storable, dehydrated food to protect your family for whatever might happen.


Many restaurants choose to simply hang a banner or invite the neighborhood to their grand opening. However, once the grand opening is through, getting publicity for your restaurant can be quite a challenge. If you can, it is best to take advantage of your opening by creating a one-of-a-kind event that will make a splash, inciting media coverage and spreading your restaurant’s.


Get Heard!

EOTM PR delivers the perfect public and media forums, broadcasting important messages that land on the radar and reach vast audiences.

Were these tips helpful? Please share and follow us on Twitter @EOTMPR.


Contact us today for a free pr/marketing consultation @ 213-290-3573.

Branding: Your Promise To Customers

Posted by EOTM Admin on August 18, 2013 at 2:40 PM Comments comments (0)

Branding is one of the most important aspects of any business. An effective brand strategy gives you a major edge in increasingly competitive markets.



Your brand is your promise to your customer, it tells them what they can expect from your products and services, and it differentiates you from your competitors'. Your brand is derived from who you are, who you want to be and who people perceive you to be.

Your brand strategy is how, what, where, when and to whom you plan on communicating and delivering on your brand messages. Where you advertise is part of your brand strategy. Your distribution channels are also part of your brand strategy. And what you communicate visually and verbally are part of your brand strategy, too.


Consistent, strategic branding leads to a strong brand equity, which means the added value brought to your company's products or services that allows you to charge more for your brand than what identical, unbranded products command. The most obvious example of this is Coke vs. a generic soda. Because Coca-Cola has built a powerful brand equity, it can charge more for its product--and customers will pay that higher price.


The added value intrinsic to brand equity frequently comes in the form of perceived quality or emotional attachment. For example, Nike associates its products with star athletes, hoping customers will transfer their emotional attachment from the athlete to the product. For Nike, it's not just the shoe's features that sell the shoe.


How are you defining your brand? What is your company's mission? What are the benefits and features of your products or services? What do your customers and prospects already think of your company? What qualities do you want them to associate with your company?

 

Defender - General - 200 x 200 - 001

Because defining your brand and developing a brand strategy can be complex, consider partnering with EOTM Media Group. We will help define your brand and so much more.


Call 213-290-3573 or email pr@eotmradio.com -- Follow @eotmpr on Twitter for PR Tips today.


3 Tips on Boosting PR Results while using Social Media

Posted by EOTM Admin on August 12, 2013 at 12:40 AM Comments comments (0)

Media relations insights and resources to help communicators navigate the evolving media landscape.


Despite company marketing and public relations budgets being in a state of ambiguity, many public relations organizations are focusing on social media, trying to figure out “do’s and don’ts” to improve online reach. At the same time, search engine optimization (SEO) of news content is fast becoming an established part of the mix for many public relations programs.


On their own, SEO and social media channels offer attractive opportunities for reaching industry influentials as well as end-consumers through push and pull public relations. Together, SEO and social media combine to create a competitive edge that can boost online public relations results.


Why is this so? Changes in the way the media and end-consumers discover, consume and share content illustrate the intersection of opportunity for both the search and social Web. Today’s increasingly social media savvy content consumer not only expects to find what they’re looking for on search engines, but to interact with the results. Those interactions take many forms including: commenting, voting and sharing. As a result, social media can affect search engine visibility in numerous ways, creating new promotion opportunities for public and media relations efforts.


Of course, throwing keywords at social media tactics isn’t quite the same thing as developing and implementing a plan to reach specific goals. Dropping links to news being promoted on social networks can have impact but is difficult to sustain. For long term value from effort with SEO and social media, public relations professionals should follow best practices as well as the fundamentals:



  1. Identify the specific audience to reach. What are their behaviors and preferences for content, sharing, media types, etc? What keywords are used in a social AND search context? Empathize with their content preferences and the context in which they consume and share. A blogger often has very different preferences than a TV reporter or a newspaper journalist.
  2. Set specific goals and objectives that can be measured. Mentions, comments, links, rankings, traffic, media coverage or other “engagement” metrics. Leverage tools from search engine optimization and social media marketing to track Web-based metrics.
  3. Develop a strategy for reaching those goals with the intended audience. Content creation and promotion is essential for an SEO and Social media public relations effort. Today is not just the age of “Brand as Publisher” but “PR Practitioner as Publisher”. One effective strategy for gaining unsolicited media coverage is to become the media. Or at least perceived as such through attracting a significant audience to a brand news portal or blog.


Hope this helps! For more tips like these be sure to follow us on Twitter @eotmpr @ Facebook @NeedaPublicist.

Guest Blog Post Ad Rates | Entertainment News

Posted by EOTM Admin on June 14, 2013 at 11:50 AM Comments comments (0)

EOTM! Online Guest Posts Guidelines


Sponsored/Commercial/Blog Posts


1. Guest post must be 500 + words.

2. The blog post must be entertainment, celebrity news based.

3. The post can not have a sales tone to it.

4. Your post will appear on the site (www.eotmblog.com) for 1 year or permanently placed dependent on your package.

5. Must be original content.

6. Your post will have a disclaimer that it is a sponsored post.


Guest post fees range from $75.00 - $100.00.


Once payment has been received your post will be live within 48 hours.


 EOTM Media Group reserves the right to reject any offer for guest post, sponsored ad, etc.


Email pr@eotmradio(dot) com to submit or call 213-290-3573.



Electronic Press Kits | EOTM Media

Posted by EOTM Admin on November 24, 2012 at 2:50 PM Comments comments (0)

Gain more media attention with EOTM Media Group's high quality, custom electronic press kits.


Electronic Press Kit (EPK) is an alternative electronic version of your regular press kit. The EPK uses a web-based graphical interface to present all of the information about you, including bios, photos, audio samples, demo reels, photographs, calendar of events, interviews, other press, blogs, posters, and links to other sites.


MP3's at CDUniverse.com


Many of the companies and agencies with whom you will be dealing prefer to receive presentation material in electronic form because it allows them to save time and money. Your EPK on the EOTM PR website is your electronic business card, which contains all of the information necessary to make a professional presentation to potential clients and agencies. At the same time, your EPK signals that you are represented by a trustworthy company, you have legal protection, and you are ready to do business.


Allow EPR to help present you, your band and music far better than in print alone. EPR’s online press kits are a multimedia experience, highlighting all things you.


Take a look at our portfolio of EPK's by clicking the picture below & contact us today @ 213-290-3573 or email pr@eotmradio.com



 

EOTM Media Press Kit Samples


Black Friday Sales - Get Massive Publicity - Online Media via EPR

Posted by EOTM Admin on November 20, 2012 at 3:50 PM Comments comments (0)

Follow the Twitter Publicist on Twitter @eotmpr   -- Like us on Facebook


All Music. No Ads. Get Rdio Free.


Use coupon code #BLACKFRIDAY and save over 50% on specific services


So Black Friday is that one day of the year whereas the deals are too good to be true... and at EOTM Public Relations there are no exceptions. :)


Let’s just say we ARE fans of the hype and would like to extend some PR discounts this shopping season.


We realize the materialistic culture of the holiday season maybe a tad bit overrated to some but hopefully we can help change your mind & save you some big bucks in the interim.



 

This week we continue our annual alacarte’ pr sales with some exciting special offers.


See below:


  • Starting on Thanksgiving Day @ 8pm PDT “buy 2 targeted press releases at $59.00 and get 1 FREE.”


We write press releases that get mileage and spark interest, and we have the impression numbers to prove it. We have a network of contacts and exceptional outreach skills in to order to continually place clients in top tier outlets for exposure. We tailor a strategy for each client’s need, but we always have the same priorities: helping build your brand, receive recognition, and experience maximum results.


  • Electronic Press Kits @ $89.00 buy 4 get the 5th one FREE

Electronic Press Kit (EPK) is an alternative electronic version of your regular press kit. The EPK uses a web-based graphical interface to present all of the information about you, including bios, photos, audio samples, demo reels, photographs, calendar of events, interviews, other press, blogs, posters, and links to other sites.


Many of the companies and agencies with whom you will be dealing prefer to receive presentation material in electronic form because it allows them to save time and money. Your EPK on the EOTM PR website is your electronic business card, which contains all of the information necessary to make a professional presentation to potential clients and agencies. At the same time, your EPK signals that you are represented by a trustworthy company, you have legal protection, and you are ready to do business. Allow EPR to help present you, your band and music far better than in print alone. EPR’s online press kits are a multimedia experience, highlighting all things you.


If you are a musician or band interested in booking gigs or a music promoter booking bands then allow EPR to be your online destination for all things marketing/promotions.


EOTM Public Relations also offers full marketing and promotional packages, bookings, media promotions artist development, public relations and more.


EPR specializes in electronic press kits – creating smart, comprehensive, cutting edge portfolios.


  • Reach New Customers On Social Networks @ $59.00

 

Grow a community of loyal fans and brand advocates on your Facebook fan page, Twitter and or Youtube using our strategic services.




  •  Radio promotions @ $39.00

 

Create bigger and better promotions that attract listeners and increase ratings.


Call 323-710-5678 or email pr@eotmradio.com to get started!


Black Friday Sales begins Thursday @ 8pm,  November 22, 2012 and will end Friday, November 23rd at midnight, Pacific Standard Time.


 

 


 

Join the Brand Revolution

Posted by EOTM Admin on June 24, 2012 at 11:35 AM Comments comments (0)

Get your Brand on…



 

 

 New product launches, re-launches and personality development are put into motion by some of the industry’s most seasoned PR directors with proven track records in media relations, event planning and celebrity/high profile management.


At EOTM PR we successfully publicize a myriad of companies, effectively reinforcing existing brands,introducing and building new brands within this competitive and overflowing marketplace. Our impeccable branding talents provide companies with the reassurance of creating an excitement amongst consumers, as well as planning ahead to help ensure longevity, while extending the life of that brand.


Contact EOTM today to inquire on how you can join the Brand revolution and be one of the 1st to say…”I’m getting my brand on”! (213)290-3573

 

Preparing outline for EOTM Media Sales and Marketing training -- had to share

Posted by EOTM Admin on May 30, 2012 at 10:40 PM Comments comments (0)

Developing Sales and Marketing Skills

Sales and marketing is not about you getting something; it is about you giving something.



Sales are a kind of strategic influence. Too many times we think of sales as manipulation because we have the vision of the slick salesperson; the person who’s trying to sell for his or her good and not the good of the customer.


Sales are about benefits and coming to a mutual agreement with your customer that what you have to offer is of value. Once value has been established, you have the responsibility to influence the person to say, “Yes.”


Remember, you always need to have the other persons highest good in mind.


Follow me on Twitter to stay up to date with all of my pr, marketing and sales tips @eotmpr and Facebook via  Need a Publicist