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The Ever - Changing Music Industry and the Significance of hiring a Publicist

Posted by EOTM Admin on January 7, 2014 at 11:45 PM Comments comments (0)

Artist Development: The Holy Grail of the Music Industry

Artist development in the music industry has evolved overtime, leaving most of the early progress to the artist themselves. For the most part, the days are gone when a record label developed up and coming talent. The question continuously arises for those young artists, “where do I start”?

Most newcomers to the music industry think of artist development as learning what to say during an interview, what to say on stage, maybe a little stage show planning, and very little more. And yes, these are a handful of the topics covered by artist development, but these are only the tiniest of details.

True artist development twists itself into an artist’s entire life and career. Artist development is what turns an “IT” factor artist into an International super star – seemingly overnight. But in reality – that overnight success took months of planning, working, developing, and maintaining a tight artist work schedule that groomed an artist into a music industry success story.

The Nitty

Artist development takes raw talent and molds it into a presentable package. It can include image, style, branding, song selection, artwork, video,publicity training, artist back story, and much more. Artist development is what separates the haves from the have nots. Think about how many artists,producers, musicians, or groups you have seen perform in your life time. I am not talking about the super stars; I am talking about the local artist playing for a few beers or pennies. You have seen some great music – in fact – I would bet you have seen some the world’s best musicianship right in your home town,but why are they still performing for the home crowd if they are the best in the world?

Lack of Understanding the Basics; Artist Development does Matter

Artist development starts with training and understanding the music industry including; what to expect, how to get around in the industry without putting your foot in your mouth, who the power players are and what you need to do to get their attention, what a marketing campaign is -vs- a strategy,who you really are promoting to when performing a retail marketing campaign,and the list goes on! True artist development is about understanding the music industry from inside out and knowing how to gain industry attention through the new found knowledge.


Most artists understand how to make great music, deliver a great stage show,or connect in a live setting with their fans, but artist development teaches and prepares an artist to captivate even potential fans they are not standing in front of through developed audio, video, media, graphic, and online presentations and merchandising material. Think about it; if you don’t get potential fans attention – LIKE RIGHT NOW – then how will you ever become a super star?

You can’t!

Becoming a super star requires that everything anyone ever sees, hears, or reads about you makes them want to listen more, read more,or get closer to you in one way or another. If your career packaging is lacking this ability your success is very limited. Artist development develops your image, branding, marketing, and creative direction into a complete package that sells an artist’s personality better than he or she can do on their own.

A music career is a charted path to follow. Artist development involves all the issues surrounding and arising from that charted path, and crosses into knowledge of product development – the ultimate sale of the music.

Do you really need a publicist? Is hiring one right for your?

Here’s a checklist to help you decide:

  • Because of work or family commitments, you can't devote the time to create and manage your pr and marketing activities. 

  • You have the desire, need and financial resources to invest in a marketing campaign, but don’t know where to begin or what to do.   

  • You don't have any media contacts. 

  • The thought of cold calling potential clients gives you the shivers.  

  • You're familiar with the basics of how to get local publicity, but you want to take your campaign to the national level and don't know how.  

  • You feel comfortable talking with the media, but don't like the thought of calling reporters and editors on the phone and asking them to cover your story. 

  • You're doing most of your own marketing yourself and you want to take it to the next level for a modest cost. 

  • Your marketing is sporadic and so are the results.

We put more brains on your business, all sorts of different brains that can see through problems – in totally unexpected ways to find solutions. Leveraging the collective brainpower and creativity of our entire agency through game changing, full feedback innovations that benefit every client.

At EOTM PR, we don't just push products, we tell your story in a way to gain consumer attention. Stay above the grain, EOTM is here to help!

Get your jump start today. Call 213-290-3573 or email pr@eotmradio.com – www.eotmmediagroup.com - www.eotmonline.com

Follow us on Twitter for free pr tips @eotmpr & Like us on Facebook @NeedaPublicist

How will "Chris Lighty" one of the most powerful figures in the hip hop business be remembered in Pop Culture

Posted by EOTM Admin on September 2, 2012 at 1:10 AM Comments comments (0)

“Be very serious, be focused. You got nothing to lose in this game by being consistent, and not just thinking you are going to get in and make 100 million dollars, cause that’s not going to happen. Make a career; I rather sell 10 million records over ten years than 10 million records once, it’s a business," Chris Lighty.


By: Carla B. Follow on Twitter @EOTMPR - Like us on Facebook

For many Chris Lighty will be remembered as one of the most powerful figures in the hip hop business. A fundamental key player in transforming the  rap game from being grimey to appealing to mainstream media, ushering in the era of white collared hip hop moguls.

Brokering some of the biggest deals in hip hop music with entities like Sprite and Coca Cola. The brain behind 50 cents’ energy drink which netted the rapper more than $400 million dollars and negotiating LL Cool J’s Gap endorsement back in 1999, which was one of the most genius case studies in hip hop to date. It was also momentous due to the fact that LL Cool J was the first rapper to ever be called on to endorse a mainstream apparel company.

“Jeans popping in every mall in town and city. G-A-P gritty, ready to go, for us, by us, on the low,” he rapped.

And that right there ya’ll was something sales and marketing experts like to call, ‘guerilla marketing 101.’  With the help of Chris Lighty, the hip hop icon was able to incorporate a little somethin somethin for his financial interests, on the sly…promoting all things, ‘FUBU.’

To be given the opportunity to endorse a company as big as Gap and then successfully add a smaller apparel name to the final product was straight, ‘gangsta.’ As you can see from the video above, LL Cool J also rocked a FUBU hat during his commercial spot.

Lighty also claimed to have been instrumental in hooking up Gee and his client Drake with a Sprite endorsement, saying, "Here's a quick $850,000, let's get busy baby."

Read more via EOTM! Online:




Showcase your talent via Pay to Plays in Hollywood

Posted by EOTM Admin on December 1, 2011 at 1:50 PM Comments comments (0)

You are a famous musician in the making if only someone would just hurry up and discover your break through brilliance. You feel pretty confident that your popularity has a shot at extending beyond just a local appeal but you don't have any hot contacts anywhere beyond your hometown's live music venues. What does one undiscovered indie artist do to rise to stardom without spending a fortune or resorting to using the schmooze factor?

EOTM Awards Pay to Play!


Perform live on the stage of the 2013 EOTM Awards!

This is a great opportunity to join one of the hottest shows of the year. Select artists will improve on their performance and artist development skills while working with an award winning production team. Gain mainstream media attention on television, radio, digital media as well as winning over new fans and putting your talent in front of the industries decision makers.

If you are firmly established in your home market, then it’s time to consider winning over the big boys that run Hollywood!

Individuals serious about their career and would like a once in a lifetime opportunity contact us today for more information.

We have 2 slots ONLY - call now 213-290-3573 or text "Pay to Play" to 323-710-5678.

Before contacting us please be prepared. You must be able to put on a show that is entertaining and professional. The band and the crew must be well rehearsed and capable of successfully handling their respective responsibilities.

This is a pay to play opportunity only.

Good luck!

Electronic Press Kit Creation

Posted by EOTM Admin on October 2, 2011 at 2:45 PM Comments comments (0)

To hire  EOTM PR to create your media kit, email pr@eotmradio.com

Electronic Press Kit (EPK) is an alternative electronic version of your regular press kit. The EPK uses a web-based graphical interface to present all of the information about you, including bios, photos, audio samples, demo reels, photographs, calendar of events, interviews, other press, blogs, posters, and links to other sites.


Many of the companies and agencies with whom you will be dealing prefer to receive presentation material in electronic form because it allows them to save time and money. Your EPK is your electronic business card, which contains all of the information necessary to make a professional presentation to potential clients and agencies. At the same time, your EPK signals that you are represented by a trustworthy company, you have legal protection, and you are ready to do business. Allow EPR to help present you, your band, music and product far better than in print alone.

EPR’s online press kits are a multimedia experience, highlighting all things you.

If you are a musician or band interested in booking gigs or a music promoter booking bands then allow EPR to be your online destination for all things marketing/promotions.


EOTM Public Relations also offers full marketing and promotional packages, bookings, media promotions artist development, public relations and more.


EPR specializes in electronic press kits – creating smart, comprehensive, cutting edge portfolios.

Click here to view some of our work.