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“Be very serious, be focused. You got nothing to lose in this game by being consistent, and not just thinking you are going to get in and make 100 million dollars, cause that’s not going to happen. Make a career; I rather sell 10 million records over ten years than 10 million records once, it’s a business," Chris Lighty.

By: Carla B. Follow on Twitter @EOTMPR - Like us on Facebook

For many Chris Lighty will be remembered as one of the most powerful figures in the hip hop business. A fundamental key player in transforming the  rap game from being grimey to appealing to mainstream media, ushering in the era of white collared hip hop moguls.

Brokering some of the biggest deals in hip hop music with entities like Sprite and Coca Cola. The brain behind 50 cents’ energy drink which netted the rapper more than $400 million dollars and negotiating LL Cool J’s Gap endorsement back in 1999, which was one of the most genius case studies in hip hop to date. It was also momentous due to the fact that LL Cool J was the first rapper to ever be called on to endorse a mainstream apparel company.

“Jeans popping in every mall in town and city. G-A-P gritty, ready to go, for us, by us, on the low,” he rapped.

And that right there ya’ll was something sales and marketing experts like to call, ‘guerilla marketing 101.’  With the help of Chris Lighty, the hip hop icon was able to incorporate a little somethin somethin for his financial interests, on the sly…promoting all things, ‘FUBU.’

To be given the opportunity to endorse a company as big as Gap and then successfully add a smaller apparel name to the final product was straight, ‘gangsta.’ As you can see from the video above, LL Cool J also rocked a FUBU hat during his commercial spot.

Lighty also claimed to have been instrumental in hooking up Gee and his client Drake with a Sprite endorsement, saying, "Here's a quick $850,000, let's get busy baby."

Read more via EOTM! Online:

http://eotmblog.com/2012/09/how-will-chris-lighty-one-of-the-most-powerful-figures-in-the-hip-hop-business-be-remembered-in-pop-culture/

You are a famous musician in the making if only someone would just hurry up and discover your break through brilliance. You feel pretty confident that your popularity has a shot at extending beyond just a local appeal but you don't have any hot contacts anywhere beyond your hometown's live music venues. What does one undiscovered indie artist do to rise to stardom without spending a fortune or resorting to using the schmooze factor?

EOTM Awards Pay to Play!

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To hire  EOTM PR to create your media kit, email pr@eotmradio.com

Electronic Press Kit (EPK) is an alternative electronic version of your regular press kit. The EPK uses a web-based graphical interface to present all of the information about you, including bios, photos, audio samples, demo reels, photographs, calendar of events, interviews, other press, blogs, posters, and links to other sites.

Many of the companies and agencies with whom you will be dealing prefer to receive presentation material in electronic form because it allows them to save time and money. Your EPK is your electronic business card, which contains all of the information necessary to make a professional presentation to potential clients and agencies. At the same time, your EPK signals that you are represented by a trustworthy company, you have legal protection, and you are ready to do business. Allow EPR to help present you, your band, music and product far better than in print alone.

EPR’s online press kits are a multimedia experience, highlighting all things you.

If you are a musician or band interested in booking gigs or a music promoter booking bands then allow EPR to be your online destination for all things marketing/promotions.

EOTM Public Relations also offers full marketing and promotional packages, bookings, media promotions artist development, public relations and more.

EPR specializes in electronic press kits – creating smart, comprehensive, cutting edge portfolios.

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