Los Angeles Public Relations Firm

What is Public Relations?

PR News

view:  full / summary

A Grammy Hopeful To Know - Best New Artist Contender 2015

Posted by EOTM Admin on November 11, 2014 at 1:15 AM Comments comments (0)

By Tawanda Cawthon


Breakout singer Lourdes Duque Baron looks like a safe bet for the 2015 Grammys!



If you are a music lover you are already aware that Grammy season is fast approaching. The nominees will be revealed in a matter of weeks -- so you still have time to like Mrs. Baron before she becomes a household name!


ONE TO WATCH



PRESS WIRE


67 yr old award winning author and singer, Lourdes Duque Baron is celebrating a humbled welcome and early acclaim from the entertainment industry, her peers and music enthusiasts alike -- as the beauty queen is in consideration for the upcoming 57th Grammy awards process.

 

Lourdes has made a swift and impressive mark in music, helping to bring back class and sophistication to an lackluster era. The starlet is the business -- and an absorbingly wonderful entertainer. Her vogue is a wonderful, spirited rendition of a life lived fully, dipped in candy-coated sentiment – basked in a lovers collection of twangy ballads – that both the budding and the versed can dig.


The breakout singer has garnered many accolades in such a short span of time on the scene -- and they continue to trickle in from her debut CD, Feeling Good At Any Age, which also received an overwhelming amount of thumbs up across the music circuit.

 

It seems the Me And Mr. Jones crooner draws from deep down in her inner most soul... and creates a sum greater than its parts. The result. A showcase of melodies and exceptional vocal harmonies called, My Spring in Paris.

 

No wonder she is adored by her fans.

 

Under the direction of Grammy-winning, multi-platinum producer Andrew Lane, Mrs. Baron's talents shine within each carefully crafted song. Her music affirms her vocal range as a poignant singer and theatrical storyteller.


Baron keeps rising on the charts and more casual listeners are discovering the inspiring performer.


Could she pull off a last-minute nod?


We will just have to wait and see!


Check out her music page on MTV & let us know what you think in the comments below. (www.mtv.com/artists/lourdes-duque-baron/)


The Recording Academy will announce the nominees for the 2015 Grammy Awards the morning of December 5, except for one category: the coveted Album of the Year, which will be announced toward the end of the program.

 

The 57th annual Grammy Awards will air live February 8th from the Staples Center in Los Angeles. It will include 83 categories.

 

Read more via I-NewsWire



 

Social Media Tips On Defining Your Target Market

Posted by EOTM Admin on November 2, 2014 at 10:50 PM Comments comments (0)

By Carla B.

It’s hard to imagine a life before social media, even though sites like Facebook and Twitter have been around for less than a decade. As businesses look back over that decade, they can easily see how these sites are changing the way they do everything. Professionals use these sites to network, interact with customers, and bring team members together.




Notably, networking with a purpose, partnerships with other small businesses and staff training are key to winning new business.

 

 

When it comes to business efficiency, the main focus is often on the operational side, the day-to-day running of the company. But what about improving efficiencies around winning new business?

 

 

In their desperation to land new contracts, find new customers, and exploit new markets, many business owners take a scatter-gun approach to things like business networking and using social media. They spend a lot of time and money, and a great deal of effort, often with disappointing results.

 

 

According to figures from business networking organization BNI, 98% of businesses rely on word of mouth to gain new business, yet only 3% have a strategy for doing so. Networking has to be one of the most valuable ways of winning new clients. But it must be done efficiently and to that end, less is definitely more, says publicist and media relations expert Carla B.

 

 

She says: "The fussier you are about who you want to build strong and deep relationships with, the greater the likelihood of success. Your aim is to spent 90% of your networking time with less than 10% of your network."

 

 

The key to networking efficiently and successfully, Ms. B. explains, is not about chasing any bit of business, which many SMEs do in their desperation to generate leads, but to be very focused on exactly the type of work they want to win and who they need to talk to in order to win it. She adds: "Sadly most people attending a network event have not done this level of critical thinking. It has to be at a deeper level than 'meeting people who can introduce me to potential clients or customers'.

 

 

"My own biggest mistake when I started running my own business was networking in the local SME scene. There was no critical mass of my target market - predominantly accountants and lawyer - to help me achieve the profile and visibility I required to generate leads. Now the only face-to-face networking I tend to do is either on a one-to-one basis, or attending large legal or accountancy industry events."

 

 

Social media can be an excellent source of leads and new prospects for a small business and managed well, can potentially be the most efficient and cost effective way of finding and keeping new customers.

 

 

And there are plenty of tools available to help small business owners keep on top of their social media activity including Hootsuite, Tweetdeck and CubeSocial, which goes a stage further with built-in functionality for tracking, assessing and engaging potential new customers.

 

 

CubeSocial co-founder and CEO Linda Cheung says: "Each new follower you get on Twitter is a potential client, partner or even competitor. If you were a retailer, this is the virtual equivalent of someone walking into your store and browsing around. The best retailers will greet their prospective customers with a smile and encourage them to have a look around. How do you greet your virtual window shoppers? If you are like most people, you probably don't. CubeSocial helps to fix that by allowing you to review the people that have followed you over the last seven days, easily decide if they are relevant to you, and then engage with them."

 

 

Forming partnerships with other businesses that operate in the same market, but are not in direct competition with you, is another potential source of new business. Lancashire-based photographer John Bentley has just started using this strategy of cross promoting products and services across a partnership.

 

 

He says: "I market my portrait photography services via Twitter and Facebook as well as through local channels, but recently started looking into the idea of working with other small businesses to see if we can help each other. One of them is a small local restaurant Delicieux, which recently hosted an art fair that I attended. After chatting with the owners, we realised that there was potential to cross promote each other's businesses within our own - food and photography complement each other well.

 

 

"My partner, who is an artist, now has a number of her paintings on display there. It has made me realize the potential for a number of small firms to work together, generate exposure, attract new customers and win new business for each other in a very efficient and cost effective way."

 

 

Business consultant Rob Brown has provided sales training for thousands of employees. He urges SMEs not to overlook possibly their most effective and efficient new business winning asset, their staff. He says: "Motivating and equipping your own staff to be advocates and introducers of new business is often an overlooked marketing strategy for many companies, and yet the secretaries and cleaners will probably know a lot more than you think about your business.

 

 

"Remember the acronym 'AWE' to help you turn your people into a virtual sales team for your business. A is for allow; giving them permission by making it clear that introductions are on the agenda, and that they are allowed, encouraged and even expected. W is for woo. Introduce a range of incentives, recognition, storytelling and promotions to inspire a culture of commercial opportunism from the unlikeliest of people, and finally, E is for equip. Your staff will need tools and education. Any kind of marketing collateral, stories, conversations starters, sales training, coaching or encouragement you can give will reap dividends in terms of new business opportunities."

 

 

Tips on networking efficiently to win new business

 

 

If business owners are going to network there are three key things they must do in order to get a return.

 

 

1. Prepare before you go. Set yourself a goal of how many people you'd like to meet, and know what you're looking for and why. And thinking about how you might be able to help them as well as how they can help you.

 

 

2. Be specific: don't just think about the people in the room, think about who they may know. So, be specific when you're requesting your 'in'. Know the person's name, their job title or the business name rather than just a vague reference to wanting to get more contacts in a general industry.

 

 

3. Follow up: make notes on business cards immediately (be sure to ask the person before you start defacing their business card) and once you've left the meeting read over them and start your follow up right away. It's easy to forget what was agreed when you've met lots of people.

 

 

Customer-Driven Change

 

 

As businesses continue to try to redefine themselves in this new technology-driven world, customers are crucial to those changes. While a CEO may not be required to spend all day retweeting respected colleagues or posting insightful comments on Facebook, it is important that they realize the value of social media in driving decisions.

 

 

Realizing that value is the first step toward beginning to look at the numbers and use them to drive decisions. How many customer complaints came through Twitter last month? Which posts on Facebook received the most “likes.” Social media-savvy CEOs realize the insight that can come from gathering statistics on that information and use it to gain an edge over the competition.

 

As social media continues to influence everything businesses do, everyone from the CEO to the new summer intern will need to realize the part it plays in day-to-day duties. Those professionals will be forced to keep up or be left behind. But it’s equally important that professionals balance their social media efforts with face-to-face networking and traditional advertising to stay in touch with the customers who aren’t on social media around the clock.

 

 

Follow this author on twitter for weekly pr tips, insight and some of public relations best practices - @eotmpr

 

 Tweet #NeedaPublicist





E Music Critics: Lourdes Duque Baron Sets The Stage And Dishes 'Table For Two'

Posted by EOTM Admin on October 29, 2014 at 8:10 PM Comments comments (0)

By Carla B.


They simply don't make them like Lourdes Duque Baron anymore. That much is clear after listening to her latest single, 'Table For Two,' written exclusively for her -- by Multi-platinum producer, Andrew Lane.




The ditty has a seductive, mesmerizing appeal emphasizing Baron's vocal prowess and preternatural charm.


“And as we dance under the moonlight – and when I look at you – I say man what a sight – And I realize that this life with you is so worth it” she croons – hitting the bulls eye, communicating with her man with an unrivaled directness.


There's power in those words.


She's defined her style as being part of whoever she is at any time, not part of who she's trying to be or supposedly ought to be.


Baron's formidable charisma and age-defying energy levels are hugely engaging as usual.


Bringing to a close the conversation with her lover... where she began. Still silky, still sultry...smoky, incomparable, indefatigable.

 

Mrs. Baron is aiming somewhere even higher than her predecessors, a mode of timelessness that few singers — aside from, say, Adele, who has a vocal gift that demands such an approach — even bother aspiring to. Everyone else striving to sound like now will have to shift gears once the now sound changes. But not Mrs. Baron, the 'My Spring in Paris' songbird is winning a new war, one she'd gladly admit to fighting.


Her work may not be familiar to the rock ‘n’ roll or hip hop generations, but if you are of a certain age or inclination, Table For Two will resonate.


MTV.com (www.mtv.com/artists/lourdes-duque-baron/) is a nice place to explore her music. In fact, it’s just about perfect.


Download My Spring in Paris FREE until October 31st on Itunes.


https://itunes.apple.com/us/album/my-spring-in-paris-single/id922578912




Critics' Picks


A La Carte PR Services, It's Simple - We don't require long-term commitment!

Posted by EOTM Admin on October 10, 2014 at 12:50 AM Comments comments (0)

Got a exciting project and in need of a creative writer or editor? Need a EPK or a 1 Sheeter? Inbox, Tweet or Call the Twitter Publicist @EOTMPR ! Let our services -- compliment you!




Effective


 We focus on the core of public relations, securing you media coverage.


Simple


 We don't require long-term commitment. Only hire us when you need us.


CONTACT US


CALL, EMAIL OR TWEET


213-290-3573, PR@EOTMRadio(Dot)com & Tweet to @EOTMPR with hashtag #NeedaPublicist


Let's Talk About Your Goals!



  • By concentrating on the core of public relations, securing media coverage, EOTM PR is able to offer first-rate outreach with an affordable “a-la-carte” price-tag.
  • #LetsGo



If you are a musician or band interested in booking gigs or a music promoter booking bands then allow EPR to be your online destination for all things marketing/promotions.


Click here for details.

Lourdes Duque Baron - Reinventing Hope, a Lofty Ambition

Posted by EOTM Admin on August 23, 2014 at 1:40 PM Comments comments (0)

By Carla B.


Around The World News: Lourdes Duque Baron's engagement, helping poverty stricken individuals gain access to medical care.


 


Lourdes Duque Baron is a EOTM Award Winning Author, Singer, Entrepreneur, Model, Mother & Wife....devoted to numerous humanitarian causes. She is founder of The Hope For The World Foundation and a avid supporter of The World Medical Mission Foundation.

 

Lourdes began promoting public awareness advocating for those in need long ago. Later penning a couple best sellers and embarking on a singing career. Throughout the years, however, one element has remained constant, her commitment to the world health cause. That pledge is marked by real life tragedy; women, men and children who can not afford life saving medical treatment, perishing from this earth.

 

Mrs. Baron is helping spread the word about this dire need by participating and facilitating community events, public service announcements and fundraisers. The lucidity, the determination and courage shown by Lourdes is a source of motivation for us all.

 

Paving New Roads For the Future of Humanity - Medical Help for All Humans


In poverty-stricken areas, poor medical facilities, low standard, no access to medical care is common. This phenomenal woman is doing all she can to address these problems.


The central message is one of both hope and urgency. Hope, that enough people with an ear to hear, and a passion to help save humanity... steps up. The challenge is significant but without it, the world as a whole loses.

 

In addition to promoting public awareness Lourdes generates significant revenues for the organization and has generously donated to the foundation. There is no doubt that Lourdes immense popularity throughout the Philippines, Mexico and around the world will continue to benefit The World Medical Mission.


As her songs reach a wider audience, she will be in a better position to appeal to the generosity of a greater number of people. Each year and with each step of her involvement, will surely bring the organization closer to their dreams.


If you plan on being in the Los Angeles area September 5, 2014 you may want to stop by The Gibson Showcase Center and support an amazing Hope For The World Foundation event, featuring Lourdes.


For more information on The Hope For The World Foundation please visit www.hopefound.co.


https://www.youtube.com/watch?v=rfIVSM8kF14


Image credit: Getty


Social Media Marketing Tips - EOTM Public Relations

Posted by EOTM Admin on August 12, 2014 at 3:10 AM Comments comments (0)

When business owners or marketers begin to use social media as a part of their marketing strategy, they often focus on getting the right profile image, when the best time of day is to post or what scheduling tool is best. While it’s important to consider these things, there is something very valuable within each platform that is often overlooked.



 

Networks such as Facebook, Twitter and Pinterest each offer a search feature.

 

The search feature available on each of these networks can help businesses better serve their customers or clients by providing insight into what the users of each platform are interested in. Search can reveal if there is even a place for their business there.

 

For example, at a recent conference where I was speaking, I was asked to provide an example of an investment banking business using Pinterest.

 

After a quick search, we discovered that there were only two investment banking accounts on Pinterest. However, when we switched from searching for pinners (accounts) to searching for boards about investment banking, we found several.

 

This discovery shows that there is an interest in investment banking among the Pinterest audience and the two accounts currently on Pinterest with investment banking in their name were not active. This presents a big opportunity for an investment banking business to become the go-to source for information on Pinterest.

 

Earlier this year, Facebook introduced Graph Search. In Graph Search, you can refine your results down to pages, groups and events. Inspiration for future blog posts or even new products or services could emerge from the search.

 

Twitter offers an Advanced Search feature where you can perform a very specific search, but the option to search for tweets with questions is most helpful. How better to serve potential clients or customers than by answering their questions?

 

Was this information useful? Follow us on Twitter @eotmonline & @eotmpr -- www.eotmmediagroup.com

Filipino singer Lourdes Duque Baron: A New Era In Music Dawns

Posted by EOTM Admin on August 6, 2014 at 2:40 AM Comments comments (0)

By Carla B.


Follow us: @EOTMOnline on Twitter | EOTM.Media on Facebook


67 Year old Break-Out Singer Gets Her Groove Back & Shares It With The World


Lourdes Duque Baron has taken music back to basics. I guess the songbird felt it was time to call for an end to the same ole tune and birth a new wave in indie music...leading the way into the new age... the latest music model to bloom.



I can dig it, because this girl here... (me) well, I've screamed for years about how I wished some creative artist, a tested and true musical talent that was OKAY not conforming to the masses. Someone that would bring REAL Music back!


Well my dearest, it seems someone has heard my cries -- because the infamous music industry now has their diamond in the rough.


The singer; award winning author, entrepreneur, and model who just happens to be 67, recently released her debut album, Feeling Good At Any Age, a galiant effort, topping the charts around the world. Featuring songs like Cry Me A River, Feeling Good, Me & Mr. Jones, Our Day Will Come, BESAME, La Vie En Rose amongst others.


The crooners sound is buoyant but reflective, a statesmanlike work of rock-and-roll, pop, reggae & Latin chords appropriate to music lovers of all era’s. The diva is authentic as they come and doesn’t transform.


Now, I am sure you would agree that everyone likes to predict which new singer will hit it big and I am no exception. While Lourdes is hardly a household name, she has proven that she has star quality and talent. If you hurry, you can still claim you liked her before she hits it big!


Are you a fan of Lourdes? See what's new,  Click here to be redirected to her MTV Artists Page and tell us what you think of her music in the comments below.


Stay connected to Lourdes on Facebook @ www.facebook.com/lourdesduquebaron




Barons "Feeling Good At Any Age" Album, 8.9 out of 10 based on 40 ratings

Internet Marketing Package for Small Business Owners

Posted by EOTM Admin on July 1, 2014 at 3:40 AM Comments comments (0)

By Carla B.


Follow on Twitter @eotmpr 


Did you know social media has already proven it's a fundamental shift in the way society communicates? It is the top online activity in the world!




A few facts:


75% of U.S. households use social media to listen, talk, and recommend products.  Are you there to hear them? Your competitors are.


In 2010, 68% of small businesses increased their social media marketing which drove immediate results to their business. Have you?


For businesses resistance to social media is futile. Your competitors are there. Your customers are there. If your business isn't there, it ought to be!


20% of all tweets are about products or brands. Companies that blog receive 55% more traffic, more visitors to their website than those that don't.


85% of social media users believe that companies should interact with their customers.


What are your customers saying about you? Do you even know?


Let us help! We are currently offering a special incentive for first time customers, we call it the Starter Kit for Small Busines. (see below)


Ultimate Marketing Package for Small Business Owners




We believe that every business should have the opportunity to compete for top search engine ranks, NOT just big companies.


The $499 Social Media Marketing (Starter) Package was developed with small businesses and franchises in mind. With a one-time investment, you'll receive a professional website, on-page search engine optimization and conversion rate optimization. We will also create and implement strategic marketing for your companies Facebook and Twitter pages.


* For an additional $49 dollars monthly we will manage these pages!


Facebook Marketing


 Our Facebook marketing services help your business build and engage a community on one of the most visited sites worldwide. We begin by creating a business profile that helps to promote your brand, attract fans, and encourage engagement. We then create a daily content plan to grow your presence, boost your visibility, and convert your fans into customers.


SEE ALSO: Is Social Media a Fad?


 Twitter Marketing


Twitter has changed the way customers and companies communicate and interact with one another on the web. This micro blogging platform is a quick and easy way to promote your business online in real-time, by offering deals, promoting products, sharing news, and more. Our Twitter marketing program builds your follower base, engages clients and prospects, promotes your products and services, and broadcasts your brand online.


Breakdown of services (not all apply for the starter package)


Facebook Marketing


Create a Business Page

Pick a Vanity URL

Update About section

Optimize for Search Engines

Facebook Marketing Strategy

Content Creation

Cover Photo Design

Engaging Profile Photo Design

Custom Tab Creation

Daily Updates

Facebook Fan Engagement

Facebook Ads to Target by Region

FB Ads to Increase Engagement*

Facebook Ads to Increase Likes*

Facebook Advertising Campaign (2 Ad Creation a Week)


Twitter Marketing


 Twitter Page Setup

Create a Business Name

Optimize Twitter profile

Create Custom Twitter Background

Creative Engaging Tweets

Schedule Tweets

Engage with Followers

Optimize Tweets with Keywords

Build Targeted Followers


At EOTM Media, our social media team first helps you and your clients to define goals and establish a road map to achieve them. We customize a campaign for each client to develop powerful branding and engaging content that drives traffic to websites. We then monitor social media progress, consistently update the sites with fresh copy, and turn leads into customers. Contact us today to learn how to maximize Return on Investment for you and your clients with social media marketing.


Email pr@eotmradio(dot)com or call (213)290-3573.


**THE STARTER PACKAGE FOR SMALL BUSINESS OWNERS EXPIRE 7/15/2014

Music Review: Lourdes Duque Baron delivers "Time After Time"

Posted by EOTM Admin on June 30, 2014 at 8:20 PM Comments comments (1)

By Carla B.

Follow on Twitter @eotmpr


The 9th and final song off her debut album, Feeling Good At Any Age, "Time After Time" takes enthusiasts back to when music was good enough to CHANGE the world. Enlisting multiplatinum record producer Andrew Lane, 67-year-old Lourdes Duque Baron's career in music....well, it has only just begun.



Time After Time has always been one of my favorite songs. It's one of those jams I play over and over...rewind...play extra slowly, assuring I soak up the atmosphere. To help craft the world Mrs. Baron has sculpted. Her twist, a masterpiece that combines old and new, traditional and electro to magical effect.

 

Opening with Doo-wop twang, the listener is instantaneously immersed into sweet philharmonic madness and majestic tunes that flutter through the speakers. Introducing the auditor to a remix of timeless resonance flickering back and forth like a skipping record or a computer crashing on certain notes. When this is an orchestra and synth combination, the effect makes for an off kilter but frankly original and startling score.

 

“I only know what I know -- the passing years will show --- you've kept my love so young -- so new,” she purrs...and not like a robo-diva and she isn't even on autopilot.

 

She's utterly soulful.

 

Time After Time has an angelic ethereal quality that's pretty darn perfect with an epic vibe and pulsating beats.

 

Beautiful and meditative, makes you wonder with awe ...to live in eternal time. The singer is simply the best there is... at what she does.

 

I was blown away with the complexity and originality of it, as well as the emotion that runs at full speed throughout. The scope just on this single track is astounding and sets up the album perfectly.



 

I'm laughing OUT Loud at myself as I realize I am still humming.... after listening to the track the umpteenth time.

 

This song may be from way back then, but my advice is: buy it now! It'll sound great at any party.


 My rating? Well, it's a solid 10. There really is no argument.


Time After Time (Cover) ✴✴✴✴✴✴✴✴✴✴ | 0 1 2 3 4 5 6 7 8 9 10


Click here for more reviews - Click here for preview.

Is Social Media a Fad?

Posted by EOTM Admin on June 30, 2014 at 5:00 PM Comments comments (0)

Follow on Twitter @eotmpr


If social media is a fad, it's the most profitable and fastest growing fad in marketing history. Social media has already proven it's a fundamental shift in the way society communicates.

 


 

It is the top online activity in the world.

 

75% of U.S. households use social media to listen, talk, and recommend products.

 

Are you there to hear them?

 

Your competitors are.

 

In 2010, 68% of small businesses increased their social media marketing which drove immediate results to their business.

 

Have you?

 

For businesses resistance to social media is futile.

 

Your competitors are there. Your customers are there.

 

If your business isn't there....

(this is the hottest night club)

 

It ought to be!

(how could you not)

 

20% of all tweets are about products or brands.

 

Companies that blog receive 55% more traffic, more visitors to their website than those that don't.

 

85% of social media users believe that companies should interact with their customers.

 

What are your customers saying about you? Do you even know?

 

Join the conversation. Create the conversation. Grow your business.


 

Contact EOTM Media today, we would love to help!

 



Rss_feed