|Posted by EOTM Admin on February 17, 2014 at 12:15 AM||comments (0)|
Social media has changed everything when it comes to marketing.
Now, instead of spending a ton of money hoping to get in front of the “press,” you are the media. Social media allows you to connect with people and encourage engagement with very little money and only a nominal effort.
Let’s face it -- your social media strategy is about more than monitoring social media -- it touches customer service, vendor relations, social media recruiting and more. Thus many organizations are bringing in new staff to handle their social media strategy.
WHEN Should You Hire?
Because sites like Facebook, Twitter, Tumblr, Google Plus, etc. give anyone a platform to say what they think, it’s important to remember that every company has a social media marketing presence -- even if they’re not involved.
As such, the “tipping point” of hiring a social media expert may be when you’re building your company brand, or when maintaining your social media strategy becomes too much for your current staff to handle.
You should also consider hiring when you don’t have enough in-house talent with a background in digital strategy.
Notably, anyone who “takes the wheel” of your company's online presence is essentially speaking on behalf of your organization, so their technical knowledge has to be balanced with a mature leader’s perspective.
“The right person to lead this initiative within a company must have a strong understanding of the business and its operations including the internal political landscape -- as well as a finger on the pulse of the constantly evolving external market.
WHO Should You Hire?
What qualities should you look for when hiring a social media specialist to implement your social media strategy?
Just because someone is a “digital native” does not make them uniquely qualified to manage your online branding. Avoid the mistake of allowing the person who knows the least about your organization to handle potentially the most powerful communication tool you have.
If you’re evaluating a candidate, take a look at their social media presence. How many followers do they have? Are they engaged and involved? How do they respond to criticism? The reality of business is that very few people tweet -- for example -- just to say ‘I love you,' so responding to negative comments in a professional manner is critical.
These questions are especially important as many businesses find that their company brand has a tendency to get folded into employees’ “personal” brands over time.
HOW Should You Measure Success?
While social media strategies are as unique to a business as its logo, there are two benchmarks you can use to evaluate success, beginning with tangible results.
Start with how many followers are you building. If you set a goal to increase Facebook “likes” or Twitter followers by 10% over a three-month period, did your team hit the mark?
Beyond volume, it’s also important to measure the engagement of your followers. One way to monitor this is to recount your retweets and your post comments. (Note: Don’t just count though -- respond!)
Additionally, there’s another way to measure your social media team’s performance that is equally important -- the ability to drive business results from experimental stages to full-scale implementation.
The performance of a social media officer should be based on the ability to take a wide range of innovation concepts from early stage to a narrow set of initiatives in production, contributing to business operations, thus impacting revenue. It isn’t just about a short-term sales boosts. It’s about putting people in place who can build relationships for the long-term.
Enhance your brands ability to develop trust with consumers - EOTM Media is here to help, contact us today!
213-290-3573 or pr@eotmradio(dot)com. -- Follow on Twitter @eotmpr
PR Tip: Create a Teaser Campaign on Facebook
When your idea is nothing more than a thought, start brainstorming ways you can employ social media to hint that something exciting is coming.
|Posted by EOTM Admin on January 28, 2014 at 12:50 AM||comments (0)|
I can remember when dialing a push button phone after mailing or faxing a press release was the most technologically advanced form of reaching a member of the media.
Email and text messaging allows us to distribute information much more comprehensively and efficiently. However, technology also enables everyone else to distribute their information much more comprehensively and efficiently as well. The result? Email inboxes so full that your pitch has likely entered the black hole. If so, pick up the phone. Call the same day you hit “send.” Leave a message. If you’re lucky enough to speak with the editor, assume she has not read your email. Shorten and summarize. Pause for acknowledgement. Try again.
Follow Up is also important in crisis mode. Ensure the reporter received the statement. Clarify and confirm the quotes he intends to use. Ask the timing and tone of the piece while offering assistance to provide further sources that support your messaging. While these efforts may not head off a negative story, they will build your credibility and help maintain a good relationship with that specific reporter.
Be familiar with the style and content of media outlets with whom you want to reach. Provide useful and timely information that meets the needs of the media. Don’t assume the media received your pitch or other communications. While these absolutes may be simple, adhering to them will help achieve Media Relations success while rounding out your Public Relations skill set.
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|Posted by EOTM Admin on January 20, 2014 at 2:05 AM||comments (0)|
We see the abstract and unusual, gravitating towards it. We see villains and superheroes….visualizing the future through prototypes.
At EOTM Public Relations (EPR) our focus has always been trained on this industry because we are fans, pure and simple – which makes advocating for our clients a natural extension of our own enthusiasm.
Our passion does not stand alone though. Our work rings out because we dive deep, plan well and execute beautifully. Attribute that to experience,creativity, and insight – we guarantee them all – but also trust that as you walk forward into the ever-changing world of media relations, what you gain will be real and measurable.
Give us your tales, your benchmarks,your big ideas and we’ll develop them and spread them far and wide.
Contact us today for a free pr analysis at 213-290-3573 and ask for Carla B.
|Posted by EOTM Admin on January 7, 2014 at 11:45 PM||comments (0)|
Artist Development: The Holy Grail of the Music Industry
Artist development in the music industry has evolved overtime, leaving most of the early progress to the artist themselves. For the most part, the days are gone when a record label developed up and coming talent. The question continuously arises for those young artists, “where do I start”?
Most newcomers to the music industry think of artist development as learning what to say during an interview, what to say on stage, maybe a little stage show planning, and very little more. And yes, these are a handful of the topics covered by artist development, but these are only the tiniest of details.
True artist development twists itself into an artist’s entire life and career. Artist development is what turns an “IT” factor artist into an International super star – seemingly overnight. But in reality – that overnight success took months of planning, working, developing, and maintaining a tight artist work schedule that groomed an artist into a music industry success story.
Artist development takes raw talent and molds it into a presentable package. It can include image, style, branding, song selection, artwork, video,publicity training, artist back story, and much more. Artist development is what separates the haves from the have nots. Think about how many artists,producers, musicians, or groups you have seen perform in your life time. I am not talking about the super stars; I am talking about the local artist playing for a few beers or pennies. You have seen some great music – in fact – I would bet you have seen some the world’s best musicianship right in your home town,but why are they still performing for the home crowd if they are the best in the world?
Lack of Understanding the Basics; Artist Development does Matter
Artist development starts with training and understanding the music industry including; what to expect, how to get around in the industry without putting your foot in your mouth, who the power players are and what you need to do to get their attention, what a marketing campaign is -vs- a strategy,who you really are promoting to when performing a retail marketing campaign,and the list goes on! True artist development is about understanding the music industry from inside out and knowing how to gain industry attention through the new found knowledge.
Most artists understand how to make great music, deliver a great stage show,or connect in a live setting with their fans, but artist development teaches and prepares an artist to captivate even potential fans they are not standing in front of through developed audio, video, media, graphic, and online presentations and merchandising material. Think about it; if you don’t get potential fans attention – LIKE RIGHT NOW – then how will you ever become a super star?
Becoming a super star requires that everything anyone ever sees, hears, or reads about you makes them want to listen more, read more,or get closer to you in one way or another. If your career packaging is lacking this ability your success is very limited. Artist development develops your image, branding, marketing, and creative direction into a complete package that sells an artist’s personality better than he or she can do on their own.
A music career is a charted path to follow. Artist development involves all the issues surrounding and arising from that charted path, and crosses into knowledge of product development – the ultimate sale of the music.
Do you really need a publicist? Is hiring one right for your?
Here’s a checklist to help you decide:
Because of work or family commitments, you can't devote the time to create and manage your pr and marketing activities.
You have the desire, need and financial resources to invest in a marketing campaign, but don’t know where to begin or what to do.
You don't have any media contacts.
The thought of cold calling potential clients gives you the shivers.
You're familiar with the basics of how to get local publicity, but you want to take your campaign to the national level and don't know how.
You feel comfortable talking with the media, but don't like the thought of calling reporters and editors on the phone and asking them to cover your story.
You're doing most of your own marketing yourself and you want to take it to the next level for a modest cost.
Your marketing is sporadic and so are the results.
We put more brains on your business, all sorts of different brains that can see through problems – in totally unexpected ways to find solutions. Leveraging the collective brainpower and creativity of our entire agency through game changing, full feedback innovations that benefit every client.
At EOTM PR, we don't just push products, we tell your story in a way to gain consumer attention. Stay above the grain, EOTM is here to help!
Get your jump start today. Call 213-290-3573 or email email@example.com – www.eotmmediagroup.com - www.eotmonline.com
Follow us on Twitter for free pr tips @eotmpr & Like us on Facebook @NeedaPublicist
|Posted by EOTM Admin on November 5, 2013 at 11:10 PM||comments (0)|
Looking For A Top Public Relations Firm in Los Angeles? Get Carla B of EOTM Public Relations (EPR) To Manage Your Public Relations.
EOTM Public Relations (EPR) - Hire us to write a press release that is readable, properly formatted, and designed to get media attention.
We write press releases for as low as $65, offering PRNewswire Web distribution services starting at $259!
We know our clients are busy. That's why our press release writers will work according to your preferences. This is where they really shine. If you prefer a writer to talk to you on the phone, we will make that happen — at your convenience. If you prefer to answer a few short questions by email, that's fine too. You can even point us to your website and we will do our magic.
Our team of writers are very good at reaching out to you to glean that vital piece of information that pushes a press release from good to great.
We can even put together a professional news release on your chosen topic and you need not worry about the specifics -- we can help you to choose the “angle” and the contents to appeal to your chosen target market.
The time frame for this service depends on the complexity of your release – but we will begin working on it as soon as your payment is received (excluding some weekends and bank holidays).
The press release can also include details of us as your PR consultants – this immediately gives your company a more professional appearance. (Our PR company name – EOTM Public Relations will appear at the foot of the release. We will include your contact details for press inquiries (or for an additional fee, we can handle press inquiries on your behalf.)
Call or email us today to get started @ 213-290-3573 or email -- pr@eotmradio(dot)com.
Follow this link to read some of our live press releases now around the web.
and check out some of our other ala carte' pr services via www.eotmmediagroup.com
|Posted by EOTM Admin on August 18, 2013 at 2:40 PM||comments (0)|
Branding is one of the most important aspects of any business. An effective brand strategy gives you a major edge in increasingly competitive markets.
Your brand is your promise to your customer, it tells them what they can expect from your products and services, and it differentiates you from your competitors'. Your brand is derived from who you are, who you want to be and who people perceive you to be.
Your brand strategy is how, what, where, when and to whom you plan on communicating and delivering on your brand messages. Where you advertise is part of your brand strategy. Your distribution channels are also part of your brand strategy. And what you communicate visually and verbally are part of your brand strategy, too.
Consistent, strategic branding leads to a strong brand equity, which means the added value brought to your company's products or services that allows you to charge more for your brand than what identical, unbranded products command. The most obvious example of this is Coke vs. a generic soda. Because Coca-Cola has built a powerful brand equity, it can charge more for its product--and customers will pay that higher price.
How are you defining your brand? What is your company's mission? What are the benefits and features of your products or services? What do your customers and prospects already think of your company? What qualities do you want them to associate with your company?
Because defining your brand and developing a brand strategy can be complex, consider partnering with EOTM Media Group. We will help define your brand and so much more.
Call 213-290-3573 or email firstname.lastname@example.org -- Follow @eotmpr on Twitter for PR Tips today.
|Posted by EOTM Admin on August 12, 2013 at 12:40 AM||comments (0)|
Media relations insights and resources to help communicators navigate the evolving media landscape.
Despite company marketing and public relations budgets being in a state of ambiguity, many public relations organizations are focusing on social media, trying to figure out “do’s and don’ts” to improve online reach. At the same time, search engine optimization (SEO) of news content is fast becoming an established part of the mix for many public relations programs.
On their own, SEO and social media channels offer attractive opportunities for reaching industry influentials as well as end-consumers through push and pull public relations. Together, SEO and social media combine to create a competitive edge that can boost online public relations results.
Why is this so? Changes in the way the media and end-consumers discover, consume and share content illustrate the intersection of opportunity for both the search and social Web. Today’s increasingly social media savvy content consumer not only expects to find what they’re looking for on search engines, but to interact with the results. Those interactions take many forms including: commenting, voting and sharing. As a result, social media can affect search engine visibility in numerous ways, creating new promotion opportunities for public and media relations efforts.
Of course, throwing keywords at social media tactics isn’t quite the same thing as developing and implementing a plan to reach specific goals. Dropping links to news being promoted on social networks can have impact but is difficult to sustain. For long term value from effort with SEO and social media, public relations professionals should follow best practices as well as the fundamentals:
Hope this helps! For more tips like these be sure to follow us on Twitter @eotmpr @ Facebook @NeedaPublicist.
|Posted by EOTM Admin on June 14, 2013 at 11:50 AM||comments (0)|
1. Guest post must be 500 + words.
2. The blog post must be entertainment, celebrity news based.
3. The post can not have a sales tone to it.
4. Your post will appear on the site (www.eotmblog.com) for 1 year or permanently placed dependent on your package.
5. Must be original content.
6. Your post will have a disclaimer that it is a sponsored post.
Guest post fees range from $75.00 - $100.00.
Once payment has been received your post will be live within 48 hours.
EOTM Media Group reserves the right to reject any offer for guest post, sponsored ad, etc.
Email pr@eotmradio(dot) com to submit or call 213-290-3573.
|Posted by EOTM Admin on May 28, 2013 at 12:05 AM||comments (0)|
Can you imagine an awards show that brings together entrepreneurs of all genres being honored for their works, not their popularity? An awards show that recognizes Impresario’s that have attained success digitally via the wave of new media as well as traditional? A red carpet extravaganza that boasts some of the world’s most famous celebrities, held at one of the most popular venues in Los Angeles and broadcasted live on network Television.
On August 4, 2013, that’s exactly what will happen when the EOTM Awards mobilize hundreds of entertainers/entrepreneurs and fans in one day, commemorating achievements and performances in business, philanthropy and the arts.
We call it, Entrepreneurs biggest night. We hope you join us! To learn more about the EOTM Awards visit www.eotmawards.com.
|Posted by EOTM Admin on January 26, 2013 at 9:10 PM||comments (0)|
Our PR tip of the day is all about inspiring.
INSPIRE: There are only about, oh a million websites that curate or collect really quotable quotes. Find those sites and share the quotes you find inspiring, insightful or moving. Don’t be afraid to link to a site with a video that has nothing to do with business, but everything to do with what moves people to do great things.
Was this tip helpful? Follow us on Twitter @EOTMPR