|Posted by EOTM Admin on November 5, 2013 at 11:10 PM||comments (0)|
Looking For A Top Public Relations Firm in Los Angeles? Get Carla B of EOTM Public Relations (EPR) To Manage Your Public Relations.
EOTM Public Relations (EPR) - Hire us to write a press release that is readable, properly formatted, and designed to get media attention.
We write press releases for as low as $65, offering PRNewswire Web distribution services starting at $259!
We know our clients are busy. That's why our press release writers will work according to your preferences. This is where they really shine. If you prefer a writer to talk to you on the phone, we will make that happen — at your convenience. If you prefer to answer a few short questions by email, that's fine too. You can even point us to your website and we will do our magic.
Our team of writers are very good at reaching out to you to glean that vital piece of information that pushes a press release from good to great.
We can even put together a professional news release on your chosen topic and you need not worry about the specifics -- we can help you to choose the “angle” and the contents to appeal to your chosen target market.
The time frame for this service depends on the complexity of your release – but we will begin working on it as soon as your payment is received (excluding some weekends and bank holidays).
The press release can also include details of us as your PR consultants – this immediately gives your company a more professional appearance. (Our PR company name – EOTM Public Relations will appear at the foot of the release. We will include your contact details for press inquiries (or for an additional fee, we can handle press inquiries on your behalf.)
Call or email us today to get started @ 213-290-3573 or email -- pr@eotmradio(dot)com.
Follow this link to read some of our live press releases now around the web.
and check out some of our other ala carte' pr services via www.eotmmediagroup.com
|Posted by EOTM Admin on August 18, 2013 at 2:40 PM||comments (0)|
Branding is one of the most important aspects of any business. An effective brand strategy gives you a major edge in increasingly competitive markets.
Your brand is your promise to your customer, it tells them what they can expect from your products and services, and it differentiates you from your competitors'. Your brand is derived from who you are, who you want to be and who people perceive you to be.
Your brand strategy is how, what, where, when and to whom you plan on communicating and delivering on your brand messages. Where you advertise is part of your brand strategy. Your distribution channels are also part of your brand strategy. And what you communicate visually and verbally are part of your brand strategy, too.
Consistent, strategic branding leads to a strong brand equity, which means the added value brought to your company's products or services that allows you to charge more for your brand than what identical, unbranded products command. The most obvious example of this is Coke vs. a generic soda. Because Coca-Cola has built a powerful brand equity, it can charge more for its product--and customers will pay that higher price.
How are you defining your brand? What is your company's mission? What are the benefits and features of your products or services? What do your customers and prospects already think of your company? What qualities do you want them to associate with your company?
Because defining your brand and developing a brand strategy can be complex, consider partnering with EOTM Media Group. We will help define your brand and so much more.
Call 213-290-3573 or email email@example.com -- Follow @eotmpr on Twitter for PR Tips today.
|Posted by EOTM Admin on August 12, 2013 at 12:40 AM||comments (0)|
Media relations insights and resources to help communicators navigate the evolving media landscape.
Despite company marketing and public relations budgets being in a state of ambiguity, many public relations organizations are focusing on social media, trying to figure out “do’s and don’ts” to improve online reach. At the same time, search engine optimization (SEO) of news content is fast becoming an established part of the mix for many public relations programs.
On their own, SEO and social media channels offer attractive opportunities for reaching industry influentials as well as end-consumers through push and pull public relations. Together, SEO and social media combine to create a competitive edge that can boost online public relations results.
Why is this so? Changes in the way the media and end-consumers discover, consume and share content illustrate the intersection of opportunity for both the search and social Web. Today’s increasingly social media savvy content consumer not only expects to find what they’re looking for on search engines, but to interact with the results. Those interactions take many forms including: commenting, voting and sharing. As a result, social media can affect search engine visibility in numerous ways, creating new promotion opportunities for public and media relations efforts.
Of course, throwing keywords at social media tactics isn’t quite the same thing as developing and implementing a plan to reach specific goals. Dropping links to news being promoted on social networks can have impact but is difficult to sustain. For long term value from effort with SEO and social media, public relations professionals should follow best practices as well as the fundamentals:
Hope this helps! For more tips like these be sure to follow us on Twitter @eotmpr @ Facebook @NeedaPublicist.
|Posted by EOTM Admin on June 14, 2013 at 11:50 AM||comments (0)|
1. Guest post must be 500 + words.
2. The blog post must be entertainment, celebrity news based.
3. The post can not have a sales tone to it.
4. Your post will appear on the site (www.eotmblog.com) for 1 year or permanently placed dependent on your package.
5. Must be original content.
6. Your post will have a disclaimer that it is a sponsored post.
Guest post fees range from $75.00 - $100.00.
Once payment has been received your post will be live within 48 hours.
EOTM Media Group reserves the right to reject any offer for guest post, sponsored ad, etc.
Email pr@eotmradio(dot) com to submit or call 213-290-3573.
|Posted by EOTM Admin on May 28, 2013 at 12:05 AM||comments (0)|
Can you imagine an awards show that brings together entrepreneurs of all genres being honored for their works, not their popularity? An awards show that recognizes Impresario’s that have attained success digitally via the wave of new media as well as traditional? A red carpet extravaganza that boasts some of the world’s most famous celebrities, held at one of the most popular venues in Los Angeles and broadcasted live on network Television.
On August 4, 2013, that’s exactly what will happen when the EOTM Awards mobilize hundreds of entertainers/entrepreneurs and fans in one day, commemorating achievements and performances in business, philanthropy and the arts.
We call it, Entrepreneurs biggest night. We hope you join us! To learn more about the EOTM Awards visit www.eotmawards.com.
|Posted by EOTM Admin on January 26, 2013 at 9:10 PM||comments (0)|
Our PR tip of the day is all about inspiring.
INSPIRE: There are only about, oh a million websites that curate or collect really quotable quotes. Find those sites and share the quotes you find inspiring, insightful or moving. Don’t be afraid to link to a site with a video that has nothing to do with business, but everything to do with what moves people to do great things.
Was this tip helpful? Follow us on Twitter @EOTMPR
|Posted by EOTM Admin on January 18, 2013 at 2:55 AM||comments (0)|
Dreaming of gracing the covers of magazines or strutting your stuff on the catwalks of high fashion?
You've come to the right place.
To assist with your entry in the industry Models on the Move, (MOTM) will be sharing exclusive pr tips to help you succeed.
Be sure to come back often as we post modeling tips a couple times a week.
Tips for Models
1. Do not play it safe and stay in the same pose. Mix it up with innovative poses. Your wildest pose could be the one that’s chosen.
2. Create intensity for the camera through your eyes. Smile and DONOT slouch on the runway.
3. Do not be forgettable. Make an impression by showing your distinctive personality.
4. Pick a favorite model and study them. Everything from the way they turn their head to their fierce runway walk.
5. Study -- knowledge is Power!! You need to know everything from fashion designers, photographers, supermodels, and everything in between.
Models On The Move is an essential must have for any up and coming or seasoned model. We specialize in PR, direct modeling jobs, casting or catwalk events. We have everything you need to secure and sustain your future as a top model!
Become a member of MOTM by visiting ModelsOnTheMove.com
|Posted by EOTM Admin on December 18, 2012 at 10:35 PM||comments (0)|
A successful, well-attended grand opening is paramount to communicating your message– whether to the media, the industry or a group of targeted individuals.
From conception to implementation, EOTM Public Relations ensures that great ideas come to life through careful organization and planning. EOTM PR is known for their creative, energetic and well executed events that introduce their clients’ products and services to the marketplace and result in increased ongoing press.
Below are some helpful tips for your next Restaurant Grand Opening
Choose the date and plan events.
Be careful when choosing the date for your grand opening. Give yourself enough time to order the necessary supplies, hire and plan entertainment (DJs, live bands, eating contests, etc.), and to plan the menu. Also be sure to check out what else is happening in your area during your selected dates. If another event has picked up momentum and can possibly outshine your venue, then consider rescheduling for a time that is the most beneficial for your business. Timing is very important.
Start with a “quiet” opening.
Begin with a soft opening a few weeks in advance. Do not advertise that you are opening. Invite only your family and friends, and serve any walk-ins who happen by. Inform them that you are undergoing a trial opening, and that they will get their meal at a discount. Use this opportunity to take detailed notes about what went well, what went wrong and what was unexpected. This will help you get all of your operations and management in working order before your grand opening.
Join local organizations.
For example, become a member of the local Chamber of Commerce. This will help establish you as a responsible business owner who is involved with the community. Consider partnering with a local non-profit group that you would like to support. Organize a tentative date for a future fundraiser and advertise this in your grand opening advertisement, such as:
Join us tonight for our grand opening and again on January 27th for a special evening to support "Breast Cancer Awareness." Become a part of your community and increase your word of mouth marketing through a chain of organizational networks.
Inform the public.
Send invitations and take reservations. Put your best foot forward with an estimated count of how many guests to expect. Invite anyone you can think of to your grand opening, including local celebrities, people in the neighborhood, people you know personally, people associated with the charity you may be partnering with, etc.
Apply your target marketing plan. Your market demographic should receive the bulk of your marketing materials. Invite and entice guests who will become regular customers and make them feel special right from day one.
As you plan your grand opening, keep in mind that all details should be accounted for in advance. This includes obtaining all licenses ahead of time, menu planning, ordering inventory, food prep, ordering and arranging all dinnerware, flatware, decorations and entertainment. Brainstorm and plan ahead for any obstacles you might face and devise ways to overcome them. Start with soft opening and use your notes from that evening to come up with ideas for overcoming any issues on the big night.
Grand Opening Publicity.
Restaurant owners put on grand openings because they attract the attention of the media and the public. If no one knows about your restaurant’s opening, your grand opening events will be wasted. Be sure that your grand opening gets some press by following these guidelines:
Consider hiring a professional.
You may want to contact a local publicist. Professional public relations firms or consultants are skilled in knowing the right people and the best avenues for getting press for your restaurant's grand opening.
Distribute a media kit.
Set your grand opening up for success. A media kit should be released two to four weeks before the event. It should be distributed to local newspapers and broadcasting stations. It can include a press release with the details of your restaurant’s opening and any articles that may have already been written about your restaurant. Include a little about what makes your restaurant special, including biographies of the owner and the chef and a short summary of your involvement with the community. Follow up with your media contacts to see if they have any questions or would like to schedule an interview.
Partner with a local charity.
This will greatly increase your chances of getting press, and as an added benefit, the community will probably pay you back for your good will. Partnering with a non-profit will help create a network of initial customers for your restaurant, since people within the charity organization will inform their friends and family of your grand opening and the fundraiser you are putting on.
Contact publications and TV stations.
Contact local newspapers, magazines and broadcasting stations to see if they would be willing to cover a story about your restaurant and its upcoming grand opening. You could also write an editorial or an opinion article about why the community needs a restaurant like yours.
Make sure there is someone there to photograph your grand opening. That way, there will be pictures ready for any journalists looking to cover it. Keep in mind that the press that comes after your grand opening is just as important as the press that informs the public of your opening. Do not let up on your public relations efforts just because your grand opening is over.
Invite a reviewer.
If you know that your food is top notch, you will want to invite a food critic or restaurant reviewer to your grand opening. This is sure to get you some press, although there is a risk that the press might be negative.
Invite a local celebrity.
If you get a local politician, television host or any other local celebrity to come to your grand opening, you will be more likely to get some media coverage.
Provide tours for the media.
You might consider holding a separate opening for the media, if you expect a lot of coverage. Have your media kit ready for any media representatives who come to the grand opening events. Make sure to give them a tour of the restaurant, and also send them a follow-up press release after-the-fact, including photos of the grand opening events and information on any future promotions or events.
Putting on a Good Event
You can hold your grand opening on one night and make a single big splash. However, if you have a lot of interest, consider a week-long opening, with different events each night of the week. This week-long festivity will pack an extra punch. For example, you can have a fundraising night, a neighborhood opening night, a VIP night, a friends and family night, and a press night.
No matter what, your grand opening event needs to be enjoyable and unique in order to attract the attention your restaurant deserves. Make sure your grand opening includes all of the following elements:
Entertainment. By providing your customers with an enticing form of entertainment – such as a live band, DJ, dancing or contests – you will create a night that they will remember.
Great food and drinks. Your restaurant’s foundation is its food and drink. Your special opening night menu should showcase the dishes that you believe best represent your restaurant’s brand. Inform the chefs and kitchen workers that all of the dishes need to be executed perfectly on opening night.
Top-of-the-line service. You need to show that your restaurant will be customer focused. Since first impressions are the most important, you should overstaff on servers and hosts for the grand opening event.
Some sort of unique element. Always include some kind of unique element in your opening events. For example, if you are opening a fine-dining Italian restaurant, you could put on a drawing where you give one of your opening-night attendees a free trip to Italy. If you are opening a Chicago-style pizza place, consider putting on a contest to see who can mix and match the toppings to come up with the most original and tasty pizza recipe. Whatever your concept, you can come up with some kind of unique way to show it off on opening night.
Many restaurants choose to simply hang a banner or invite the neighborhood to their grand opening. However, once the grand opening is through, getting publicity for your restaurant can be quite a challenge. If you can, it is best to take advantage of your opening by creating a one-of-a-kind event that will make a splash, inciting media coverage and spreading your restaurant’s.
Were these tips helpful? Please share and follow us on Twitter @EOTMPR.
Contact us today for a free pr/marketing consultation @ 213-290-3573.
|Posted by EOTM Admin on December 14, 2012 at 8:35 PM||comments (0)|
How do we do it? Creativity, planning and good, old-fashioned hard work.
But we've also got the expertise -- whether it's fashion, green tech, product placement, nonprofit or corporate communications.
Our methodology? We research. We strategically plan. We proactively implement. We have the contacts. We get results. And always, we deliver those results with superior service.
We also utilize a unique ROI process assuring that the dollars you spend provide true value to the growth of your company.
Does your company need public relations? Strategic counsel? Social media and digital strategies? Branding and positioning? Media relations? Media training? Successful product or web site launches? Media/analyst tours? Creative consumer campaigns? Internal communications? Public affairs? California Corporate Communications? Community relations or special events? Crisis communications?
EOTM PR can do it all. EOTM PR - we are the first step to your company's powerful, new image for the new year. We hope to hear from you soon!
Follow us on @eotmpr via Twitter or call 213-290-3573.
|Posted by EOTM Admin on November 24, 2012 at 2:50 PM||comments (0)|
Gain more media attention with EOTM Media Group's high quality, custom electronic press kits.
Electronic Press Kit (EPK) is an alternative electronic version of your regular press kit. The EPK uses a web-based graphical interface to present all of the information about you, including bios, photos, audio samples, demo reels, photographs, calendar of events, interviews, other press, blogs, posters, and links to other sites.
Many of the companies and agencies with whom you will be dealing prefer to receive presentation material in electronic form because it allows them to save time and money. Your EPK on the EOTM PR website is your electronic business card, which contains all of the information necessary to make a professional presentation to potential clients and agencies. At the same time, your EPK signals that you are represented by a trustworthy company, you have legal protection, and you are ready to do business.
Allow EPR to help present you, your band and music far better than in print alone. EPR’s online press kits are a multimedia experience, highlighting all things you.
Take a look at our portfolio of EPK's by clicking the picture below & contact us today @ 213-290-3573 or email firstname.lastname@example.org
EOTM Media Press Kit Samples