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A La Carte PR Services, It's Simple - We don't require long-term commitment!

Posted by EOTM Admin on October 10, 2014 at 12:50 AM Comments comments (0)

Got a exciting project and in need of a creative writer or editor? Need a EPK or a 1 Sheeter? Inbox, Tweet or Call the Twitter Publicist @EOTMPR ! Let our services -- compliment you!


 We focus on the core of public relations, securing you media coverage.


 We don't require long-term commitment. Only hire us when you need us.



213-290-3573, PR@EOTMRadio(Dot)com & Tweet to @EOTMPR with hashtag #NeedaPublicist

Let's Talk About Your Goals!

  • By concentrating on the core of public relations, securing media coverage, EOTM PR is able to offer first-rate outreach with an affordable “a-la-carte” price-tag.
  • #LetsGo

If you are a musician or band interested in booking gigs or a music promoter booking bands then allow EPR to be your online destination for all things marketing/promotions.

Click here for details.

Lourdes Duque Baron - Reinventing Hope, a Lofty Ambition

Posted by EOTM Admin on August 23, 2014 at 1:40 PM Comments comments (0)

By Carla B.

Around The World News: Lourdes Duque Baron's engagement, helping poverty stricken individuals gain access to medical care.


Lourdes Duque Baron is a EOTM Award Winning Author, Singer, Entrepreneur, Model, Mother & Wife....devoted to numerous humanitarian causes. She is founder of The Hope For The World Foundation and a avid supporter of The World Medical Mission Foundation.


Lourdes began promoting public awareness advocating for those in need long ago. Later penning a couple best sellers and embarking on a singing career. Throughout the years, however, one element has remained constant, her commitment to the world health cause. That pledge is marked by real life tragedy; women, men and children who can not afford life saving medical treatment, perishing from this earth.


Mrs. Baron is helping spread the word about this dire need by participating and facilitating community events, public service announcements and fundraisers. The lucidity, the determination and courage shown by Lourdes is a source of motivation for us all.


Paving New Roads For the Future of Humanity - Medical Help for All Humans

In poverty-stricken areas, poor medical facilities, low standard, no access to medical care is common. This phenomenal woman is doing all she can to address these problems.

The central message is one of both hope and urgency. Hope, that enough people with an ear to hear, and a passion to help save humanity... steps up. The challenge is significant but without it, the world as a whole loses.


In addition to promoting public awareness Lourdes generates significant revenues for the organization and has generously donated to the foundation. There is no doubt that Lourdes immense popularity throughout the Philippines, Mexico and around the world will continue to benefit The World Medical Mission.

As her songs reach a wider audience, she will be in a better position to appeal to the generosity of a greater number of people. Each year and with each step of her involvement, will surely bring the organization closer to their dreams.

If you plan on being in the Los Angeles area September 5, 2014 you may want to stop by The Gibson Showcase Center and support an amazing Hope For The World Foundation event, featuring Lourdes.

For more information on The Hope For The World Foundation please visit www.hopefound.co.


Image credit: Getty

Social Media Marketing Tips - EOTM Public Relations

Posted by EOTM Admin on August 12, 2014 at 3:10 AM Comments comments (0)

When business owners or marketers begin to use social media as a part of their marketing strategy, they often focus on getting the right profile image, when the best time of day is to post or what scheduling tool is best. While it’s important to consider these things, there is something very valuable within each platform that is often overlooked.


Networks such as Facebook, Twitter and Pinterest each offer a search feature.


The search feature available on each of these networks can help businesses better serve their customers or clients by providing insight into what the users of each platform are interested in. Search can reveal if there is even a place for their business there.


For example, at a recent conference where I was speaking, I was asked to provide an example of an investment banking business using Pinterest.


After a quick search, we discovered that there were only two investment banking accounts on Pinterest. However, when we switched from searching for pinners (accounts) to searching for boards about investment banking, we found several.


This discovery shows that there is an interest in investment banking among the Pinterest audience and the two accounts currently on Pinterest with investment banking in their name were not active. This presents a big opportunity for an investment banking business to become the go-to source for information on Pinterest.


Earlier this year, Facebook introduced Graph Search. In Graph Search, you can refine your results down to pages, groups and events. Inspiration for future blog posts or even new products or services could emerge from the search.


Twitter offers an Advanced Search feature where you can perform a very specific search, but the option to search for tweets with questions is most helpful. How better to serve potential clients or customers than by answering their questions?


Was this information useful? Follow us on Twitter @eotmonline & @eotmpr -- www.eotmmediagroup.com

Filipino singer Lourdes Duque Baron: A New Era In Music Dawns

Posted by EOTM Admin on August 6, 2014 at 2:40 AM Comments comments (0)

By Carla B.

Follow us: @EOTMOnline on Twitter | EOTM.Media on Facebook

67 Year old Break-Out Singer Gets Her Groove Back & Shares It With The World

Lourdes Duque Baron has taken music back to basics. I guess the songbird felt it was time to call for an end to the same ole tune and birth a new wave in indie music...leading the way into the new age... the latest music model to bloom.

I can dig it, because this girl here... (me) well, I've screamed for years about how I wished some creative artist, a tested and true musical talent that was OKAY not conforming to the masses. Someone that would bring REAL Music back!

Well my dearest, it seems someone has heard my cries -- because the infamous music industry now has their diamond in the rough.

The singer; award winning author, entrepreneur, and model who just happens to be 67, recently released her debut album, Feeling Good At Any Age, a galiant effort, topping the charts around the world. Featuring songs like Cry Me A River, Feeling Good, Me & Mr. Jones, Our Day Will Come, BESAME, La Vie En Rose amongst others.

The crooners sound is buoyant but reflective, a statesmanlike work of rock-and-roll, pop, reggae & Latin chords appropriate to music lovers of all era’s. The diva is authentic as they come and doesn’t transform.

Now, I am sure you would agree that everyone likes to predict which new singer will hit it big and I am no exception. While Lourdes is hardly a household name, she has proven that she has star quality and talent. If you hurry, you can still claim you liked her before she hits it big!

Are you a fan of Lourdes? See what's new,  Click here to be redirected to her MTV Artists Page and tell us what you think of her music in the comments below.

Stay connected to Lourdes on Facebook @ www.facebook.com/lourdesduquebaron

Barons "Feeling Good At Any Age" Album, 8.9 out of 10 based on 40 ratings

Internet Marketing Package for Small Business Owners

Posted by EOTM Admin on July 1, 2014 at 3:40 AM Comments comments (0)

By Carla B.

Follow on Twitter @eotmpr 

Did you know social media has already proven it's a fundamental shift in the way society communicates? It is the top online activity in the world!

A few facts:

75% of U.S. households use social media to listen, talk, and recommend products.  Are you there to hear them? Your competitors are.

In 2010, 68% of small businesses increased their social media marketing which drove immediate results to their business. Have you?

For businesses resistance to social media is futile. Your competitors are there. Your customers are there. If your business isn't there, it ought to be!

20% of all tweets are about products or brands. Companies that blog receive 55% more traffic, more visitors to their website than those that don't.

85% of social media users believe that companies should interact with their customers.

What are your customers saying about you? Do you even know?

Let us help! We are currently offering a special incentive for first time customers, we call it the Starter Kit for Small Busines. (see below)

Ultimate Marketing Package for Small Business Owners

We believe that every business should have the opportunity to compete for top search engine ranks, NOT just big companies.

The $499 Social Media Marketing (Starter) Package was developed with small businesses and franchises in mind. With a one-time investment, you'll receive a professional website, on-page search engine optimization and conversion rate optimization. We will also create and implement strategic marketing for your companies Facebook and Twitter pages.

* For an additional $49 dollars monthly we will manage these pages!

Facebook Marketing

 Our Facebook marketing services help your business build and engage a community on one of the most visited sites worldwide. We begin by creating a business profile that helps to promote your brand, attract fans, and encourage engagement. We then create a daily content plan to grow your presence, boost your visibility, and convert your fans into customers.

SEE ALSO: Is Social Media a Fad?

 Twitter Marketing

Twitter has changed the way customers and companies communicate and interact with one another on the web. This micro blogging platform is a quick and easy way to promote your business online in real-time, by offering deals, promoting products, sharing news, and more. Our Twitter marketing program builds your follower base, engages clients and prospects, promotes your products and services, and broadcasts your brand online.

Breakdown of services (not all apply for the starter package)

Facebook Marketing

Create a Business Page

Pick a Vanity URL

Update About section

Optimize for Search Engines

Facebook Marketing Strategy

Content Creation

Cover Photo Design

Engaging Profile Photo Design

Custom Tab Creation

Daily Updates

Facebook Fan Engagement

Facebook Ads to Target by Region

FB Ads to Increase Engagement*

Facebook Ads to Increase Likes*

Facebook Advertising Campaign (2 Ad Creation a Week)

Twitter Marketing

 Twitter Page Setup

Create a Business Name

Optimize Twitter profile

Create Custom Twitter Background

Creative Engaging Tweets

Schedule Tweets

Engage with Followers

Optimize Tweets with Keywords

Build Targeted Followers

At EOTM Media, our social media team first helps you and your clients to define goals and establish a road map to achieve them. We customize a campaign for each client to develop powerful branding and engaging content that drives traffic to websites. We then monitor social media progress, consistently update the sites with fresh copy, and turn leads into customers. Contact us today to learn how to maximize Return on Investment for you and your clients with social media marketing.

Email pr@eotmradio(dot)com or call (213)290-3573.


Music Review: Lourdes Duque Baron delivers "Time After Time"

Posted by EOTM Admin on June 30, 2014 at 8:20 PM Comments comments (1)

By Carla B.

Follow on Twitter @eotmpr

The 9th and final song off her debut album, Feeling Good At Any Age, "Time After Time" takes enthusiasts back to when music was good enough to CHANGE the world. Enlisting multiplatinum record producer Andrew Lane, 67-year-old Lourdes Duque Baron's career in music....well, it has only just begun.

Time After Time has always been one of my favorite songs. It's one of those jams I play over and over...rewind...play extra slowly, assuring I soak up the atmosphere. To help craft the world Mrs. Baron has sculpted. Her twist, a masterpiece that combines old and new, traditional and electro to magical effect.


Opening with Doo-wop twang, the listener is instantaneously immersed into sweet philharmonic madness and majestic tunes that flutter through the speakers. Introducing the auditor to a remix of timeless resonance flickering back and forth like a skipping record or a computer crashing on certain notes. When this is an orchestra and synth combination, the effect makes for an off kilter but frankly original and startling score.


“I only know what I know -- the passing years will show --- you've kept my love so young -- so new,” she purrs...and not like a robo-diva and she isn't even on autopilot.


She's utterly soulful.


Time After Time has an angelic ethereal quality that's pretty darn perfect with an epic vibe and pulsating beats.


Beautiful and meditative, makes you wonder with awe ...to live in eternal time. The singer is simply the best there is... at what she does.


I was blown away with the complexity and originality of it, as well as the emotion that runs at full speed throughout. The scope just on this single track is astounding and sets up the album perfectly.


I'm laughing OUT Loud at myself as I realize I am still humming.... after listening to the track the umpteenth time.


This song may be from way back then, but my advice is: buy it now! It'll sound great at any party.

 My rating? Well, it's a solid 10. There really is no argument.

Time After Time (Cover) ✴✴✴✴✴✴✴✴✴✴ | 0 1 2 3 4 5 6 7 8 9 10

Click here for more reviews - Click here for preview.

Is Social Media a Fad?

Posted by EOTM Admin on June 30, 2014 at 5:00 PM Comments comments (0)

Follow on Twitter @eotmpr

If social media is a fad, it's the most profitable and fastest growing fad in marketing history. Social media has already proven it's a fundamental shift in the way society communicates.



It is the top online activity in the world.


75% of U.S. households use social media to listen, talk, and recommend products.


Are you there to hear them?


Your competitors are.


In 2010, 68% of small businesses increased their social media marketing which drove immediate results to their business.


Have you?


For businesses resistance to social media is futile.


Your competitors are there. Your customers are there.


If your business isn't there....

(this is the hottest night club)


It ought to be!

(how could you not)


20% of all tweets are about products or brands.


Companies that blog receive 55% more traffic, more visitors to their website than those that don't.


85% of social media users believe that companies should interact with their customers.


What are your customers saying about you? Do you even know?


Join the conversation. Create the conversation. Grow your business.


Contact EOTM Media today, we would love to help!


Tips To Manage Your Social Media Marketing Campaigns

Posted by EOTM Admin on June 20, 2014 at 4:20 AM Comments comments (0)

 By Carla B.

Social media has changed everything when it comes to marketing. Now, instead of spending a ton of money hoping to get in front of the “press,” you are the media! Social media allows you to connect with people and encourage engagement with very little money and only a nominal effort.

So, what is Social Media Marketing?

Social Media Marketing is the process where a business owner, singer, actor, author, such as yourself, uses the power of sites like Facebook, Instagram, Tumblr, Pintinterest, Twitter, Linkedin and Tumblr to promote your brand or products.

Why Target These Sites?

  1. Considering traffic from social media sites is usually highly targeted, the visitors are more likely to turn into customers and buyers than visitors who find your site through a Google or Yahoo search.
  2. Traffic from social media is that it is essentially free or relatively low cost compared to other forms of traffic generation. 

Notably, social media marketing is a time consuming and very involved effort that is not appropriate for everyone. This form of marketing requires a good deal of involvement, both in terms of keeping up with all the latest trends and in maintaining ongoing relationships with customers and fans. Social media invites a two-way conversation between the poster of the information and the reader. If the business owner ignores the second part of the equation, then the marketing effort is most likely doomed to fail.

Below are a few tidbits that should be followed in order to execute a successful social media marketing campaign.

  •  Understanding your audience and what it wants

 What do your audience want? if you're not sure, carry out a survey on existing and/or possible consumers to learn about what they would look for from your company.You can structure your promotional activities around your findings.

  •  Post regular, useful or entertaining updates. The more often you share interesting or informative content with your fans and followers, the more often you will catch their attention. While to many it may seem counterproductive to spend your time finding an article or blog post that your fans would like and then sharing it, it actually builds credibility and authority in the eyes of your readers. Over time, your brand or website will become known as something to trust in the mind of your readers. When it comes time for them to make purchasing decisions, the value of that trust cannot be overstated.
  • Build relationships. As mentioned above, creating relationships with your customers is one of the parts of social media marketing that gives it so much power. You can build these relationships by posting updates that users actually want to read, not just a never ending stream of sales pitches. Use your updates to inform, entertain and address the needs of your customers. Open up a two-way conversation with them via the comments sections and message boards that many social media sites include. These relationships build credibility and help keep your company in the mind of the reader.
  • Forget about going viral. Viral content is a posting or piece of information that someone has created that is shared by thousands, if not millions, of people across the Internet. This posting will often find itself on dozens of different sites. Some even make their way onto television news, and they will more than likely spawn many parodies and response postings. A piece of viral content can be a gold mine, albeit a short lived one, for the poster. However, determining whether or not something will go viral is like trying to write on water. Millions of dollars have been wasted by companies both big and small trying to create something that will go viral. Ninety nine times out of a hundred, that piece of content that some marketing team thought would be viral wound up being ignored completely.
  • Maintain a consistent message. This is where a social media manager or the hiring of an SEO services company comes in really handy. When you are posting information across several different sites, it is easy for the message you are trying to convey to become garbled as you try to tailor that message for a variety of media and audiences. The voice you choose for Facebook will not work on Reddit or Tumblr, and many business owners do not have the experience or the time to learn the local lingo of all the various social media outlets. If you do not have the budget for an SEO services company, then it is best to limit yourself to the social media sites that you are comfortable writing for. Many website communities are rude, if not outright hostile, to someone who shows up and obviously has no interest in the site other than posting their own promotional material.
  • Participate in the community. As stated above, social media sites are usually tightly knit communities, particularly sites like Tumblr, Reddit and Digg. The users of these sites can spot marketers a mile away, usually because the marketer does nothing more on the site than post information about various products. In order to gain trust (and followers) within one of these communities, you must be willing to participate as well. This is usually done in the form of commenting on the postings of others and the sharing or re-sharing of posts that have absolutely nothing to do with marketing or consumerism. If you choose to hire an SEO services company, it will have a person or a team of people who are dedicated to maintaining community involvement on your behalf.
  • Be careful of what you post. In the rush to get new postings out the door, it is often tempting to skip editing, proofreading and screening of the content. However, this is a very dangerous game. Unfiltered content has been the downfall of many companies trying to establish a social media presence, and some companies have even lost their entire business because they allowed someone to post rude or demeaning comments directed at unhappy customers. Even a simple spelling error can turn an innocent post into a racial slur, so it is imperative that you screen, edit and proofread all content before posting it.
  •  Attract the public's attention. Contests, leaflets, etc.

Sales promotion in fact is the process of self-promotion: bold, careful. Can capture every word meaning, and that contains "only the fittest can be invincible".

  • Alongside social media, there are other ways to promote your business on the Internet. If your company has a website, highlight your promotions on your website's main page. Go as far as to create a web page about your promotion, and then create a link that you can place on other websites. Collect email addresses from your customers and send them your promotional offers. Other than a few moments of your time, this is a great way to advertise without spending a cent.
  • Raise awareness inside and outside of the Internet. Use a variety of promotions to strengthen people's interest, such as drawings, coupons and discounts. Advertising in the real world will help if you can afford it within your budget!

 A few bonus tips:

  • Because sites like Facebook, Twitter, Tumblr, Google Plus, etc. give anyone a platform to say what they think, it’s important to remember that every company has a social media marketing presence -- even if they’re not involved.
  • As such, the “tipping point” of hiring a social media expert may be when you’re building your company brand, or when maintaining your social media strategy becomes too much for your current staff to handle.
  • You should also consider hiring when you don’t have enough in-house talent with a background in digital strategy.

Strikingly, anyone who “takes the wheel” of your company's online presence is essentially speaking on behalf of your organization, so their technical knowledge has to be balanced with a mature leader’s perspective. The right person to lead this initiative within a company must have a strong understanding of the business and its operations including the internal political landscape -- as well as a finger on the pulse of the constantly evolving external market.

Additionally, the performance of a social media officer should be based on the ability to take a wide range of innovation concepts from early stage to a narrow set of initiatives in production, contributing to business operations, thus impacting revenue. It  isn’t just about a short-term sales boosts. It’s about putting people in place who can build relationships for the long-term.


Enhance your brands ability to develop trust with consumers - EOTM Media is here to help, contact us today!

213-290-3573 or pr@eotmradio(dot)com. -- Follow this author on Twitter @eotmpr

Artist Development: The Holy Grail of the Music Industry

Posted by EOTM Admin on June 9, 2014 at 11:30 PM Comments comments (0)

By Carla B.

Artist development in the music industry has evolved overtime, leaving most of the early progress to the artist themselves. For the most part, the days are gone when a record label developed up and coming talent. The question continuously arises for those young artists, “where do I start”?

Most newcomers to the music industry think of artist development as learning what to say during an interview, what to say on stage, maybe a little stage show planning, and very little more. And yes, these are a handful of the topics covered by artist development, but these are only the tiniest of details.

True artist development twists itself into an artist’s entire life and career. Artist development is what turns an “IT” factor artist into an International super star – seemingly overnight. But in reality – that overnight success took months of planning, working, developing, and maintaining a tight artist work schedule that groomed an artist into a music industry success story.

The Nitty

Artist development takes raw talent and molds it into a presentable package. It can include image, style, branding, song selection, artwork, video,publicity training, artist back story, and much more. Artist development is what separates the haves from the have nots. Think about how many artists,producers, musicians, or groups you have seen perform in your life time. I am not talking about the super stars; I am talking about the local artist playing for a few beers or pennies. You have seen some great music – in fact – I would bet you have seen some the world’s best musicianship right in your home town,but why are they still performing for the home crowd if they are the best in the world?

Lack of Understanding the Basics; Artist Development does Matter

Artist development starts with training and understanding the music industry including; what to expect, how to get around in the industry without putting your foot in your mouth, who the power players are and what you need to do to get their attention, what a marketing campaign is -vs- a strategy,who you really are promoting to when performing a retail marketing campaign,and the list goes on! True artist development is about understanding the music industry from inside out and knowing how to gain industry attention through the new found knowledge.


Most artists understand how to make great music, deliver a great stage show,or connect in a live setting with their fans, but artist development teaches and prepares an artist to captivate even potential fans they are not standing in front of through developed audio, video, media, graphic, and online presentations and merchandising material. Think about it; if you don’t get potential fans attention – LIKE RIGHT NOW – then how will you ever become a super star?

You can’t!

Becoming a super star requires that everything anyone ever sees, hears, or reads about you makes them want to listen more, read more,or get closer to you in one way or another. If your career packaging is lacking this ability your success is very limited. Artist development develops your image, branding, marketing, and creative direction into a complete package that sells an artist’s personality better than he or she can do on their own.

A music career is a charted path to follow. Artist development involves all the issues surrounding and arising from that charted path, and crosses into knowledge of product development – the ultimate sale of the music.

Do you really need a publicist? Is hiring one right for your?

Here’s a checklist to help you decide:

  • Because of work or family commitments, you can't devote the time to create and manage your pr and marketing activities. 

  • You have the desire, need and financial resources to invest in a marketing campaign, but don’t know where to begin or what to do.   

  • You don't have any media contacts. 

  • The thought of cold calling potential clients gives you the shivers.  

  • You're familiar with the basics of how to get local publicity, but you want to take your campaign to the national level and don't know how.  

  • You feel comfortable talking with the media, but don't like the thought of calling reporters and editors on the phone and asking them to cover your story. 

  • You're doing most of your own marketing yourself and you want to take it to the next level for a modest cost. 

  • Your marketing is sporadic and so are the results.

We put more brains on your business, all sorts of different brains that can see through problems – in totally unexpected ways to find solutions. Leveraging the collective brainpower and creativity of our entire agency through game changing, full feedback innovations that benefit every client.

At EOTM PR, we don't just push products, we tell your story in a way to gain consumer attention. Stay above the grain, EOTM is here to help!

Get your jump start today. Call 213-290-3573 or email pr@eotmradio.com – www.eotmmediagroup.com - www.eotmonline.com

Follow us on Twitter for free pr tips @eotmpr & Like us on Facebook @NeedaPublicist

Lourdes Duque Baron Covers 'Cry Me A River'

Posted by EOTM Admin on June 9, 2014 at 7:55 PM Comments comments (0)

By Carla B.

'Cry Me A River' Music Review

Move over teen-pop movement and make way for the baby boomers; the hipsters, propagandists -- and the leader of the pack, 67 year old beauty queen, Lourdes Duque Baron. She's coming for y'all!

Revisting When Music Was Nice & Good...

The fifties and sixty's brought about a revolution in music, from jazz, bebop, and big band sounds, including crooners like Sarah Vaughan, Bing Crosby, Diana Krall, Pat Boone, Sam Cooke, The Beatles, Elvis Presley, Frank Sinatra and many more musical legends. An era where feel good music reverberated in the atmosphere...in every faction.

Fast Forward...New Age

Fast forward 4 decades to 2014 where sexual deviants, greedy music executives and mainstream 'trends' have hijacked much of the industry. Well music lovers, you can now thank your lucky stars, because break-out soloist, Lourdes is giving us all a taste of what we have been missing. Baron, a sexy, hip-swiveling debutante, clearly influenced by her era.

Frank Zappa Fans, Rejoice

The 'Feeling Good At Any Age' singer has put her spin on Diana Krall's 'Cry Me A River,' the red stamp and made it her own – with the release of an fervent version of the hit single.

A waterfall of tears, booming chords infused with spite and retribution, ("You drove me, nearly drove me, out of my head, While you never shed a tear, Remember, I remember, all that you said")  Baron's pounding, fiery score weaving the single into a twisted work of drama and ill humor. I can dig it!

It's completely lovely in an effortless sort of way.

Lourdes is providing music lovers a fulcrum of possibility. Her soulful, fusion vibes helps to create the possibility for a national, even worldwide phenomenon.

Click here to download  Cry Me A River, FREE via MTV: http://t.opsp.in/h29u4

Questions? Comments? Let us know: @eotmonline @eotmpr