Los Angeles Public Relations Firm

Our PR tip of the day is all about inspiring.

INSPIRE: There are only about, oh a million websites that curate or collect really quotable quotes. Find those sites and share the quotes you find inspiring, insightful or moving. Don’t be afraid to link to a site with a video that has nothing to do with business, but everything to do with what moves people to do great things.

From Single to Soul Mate - Review Your Matches for Free

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Dreaming of gracing the covers of magazines or strutting your stuff on the catwalks of high fashion?

You've come to the right place.

To assist with your entry in the industry Models on the Move, (MOTM) will be sharing exclusive pr tips to help you succeed.

Be sure to come back often as we post modeling tips a couple times a week.

Tips for Models

1. Do not play it safe and stay in the same pose. Mix it up with innovative poses. Your wildest pose could be the one that’s chosen.

Boutique to You - Celebrity Fashion & Style

2. Create intensity for the camera through your eyes. Smile and DONOT slouch on the runway.

3. Do not be forgettable. Make an impression by showing your distinctive personality.

4. Pick a favorite model and study them. Everything from the way they turn their head to their fierce runway walk.

5. Study -- knowledge is Power!!  You need to know everything from fashion designers, photographers, supermodels, and everything in between.

Were these tips helpful? Follow @ModelsOTM and @EOTMPr on Twitter.

About MOTM:

Models On The Move is an essential must have for any up and coming or seasoned model. We specialize in PR, direct modeling jobs, casting or catwalk events.   We have everything you need to secure and sustain your future as a top model!

Become a member of MOTM by visiting ModelsOnTheMove.com

Follow us on Twitter @EOTMPR and Facebook @EOTM.Media

A successful, well-attended grand opening is paramount to communicating your message– whether to the media, the industry or a group of targeted individuals.

From conception to implementation, EOTM Public Relations ensures that great ideas come to life through careful organization and planning. EOTM PR is known for their creative, energetic and well executed events that introduce their clients’ products and services to the marketplace and result in increased ongoing press.

Below are some helpful tips for your next Restaurant Grand Opening

Choose the date and plan events.

Be careful when choosing the date for your grand opening. Give yourself enough time to order the necessary supplies, hire and plan entertainment (DJs, live bands, eating contests, etc.), and to plan the menu. Also be sure to check out what else is happening in your area during your selected dates. If another event has picked up momentum and can possibly outshine your venue, then consider rescheduling for a time that is the most beneficial for your business. Timing is very important.

Start with a “quiet” opening.

Begin with a soft opening a few weeks in advance. Do not advertise that you are opening. Invite only your family and friends, and serve any walk-ins who happen by. Inform them that you are undergoing a trial opening, and that they will get their meal at a discount. Use this opportunity to take detailed notes about what went well, what went wrong and what was unexpected. This will help you get all of your operations and management in working order before your grand opening.

Join local organizations.

For example, become a member of the local Chamber of Commerce. This will help establish you as a responsible business owner who is involved with the community. Consider partnering with a local non-profit group that you would like to support. Organize a tentative date for a future fundraiser and advertise this in your grand opening advertisement, such as:

Join us tonight for our grand opening and again on January 27th for a special evening to support "Breast Cancer Awareness." Become a part of your community and increase your word of mouth marketing through a chain of organizational networks.

Inform the public.

Send invitations and take reservations. Put your best foot forward with an estimated count of how many guests to expect. Invite anyone you can think of to your grand opening, including local celebrities, people in the neighborhood, people you know personally, people associated with the charity you may be partnering with, etc.

Apply your target marketing plan. Your market demographic should receive the bulk of your marketing materials. Invite and entice guests who will become regular customers and make them feel special right from day one.

As you plan your grand opening, keep in mind that all details should be accounted for in advance. This includes obtaining all licenses ahead of time, menu planning, ordering inventory, food prep, ordering and arranging all dinnerware, flatware, decorations and entertainment. Brainstorm and plan ahead for any obstacles you might face and devise ways to overcome them. Start with soft opening and use your notes from that evening to come up with ideas for overcoming any issues on the big night.

Grand Opening Publicity.

Restaurant owners put on grand openings because they attract the attention of the media and the public. If no one knows about your restaurant’s opening, your grand opening events will be wasted. Be sure that your grand opening gets some press by following these guidelines:

Consider hiring a professional.

You may want to contact a local publicist. Professional public relations firms or consultants are skilled in knowing the right people and the best avenues for getting press for your restaurant's grand opening.

Distribute a media kit.

Set your grand opening up for success. A media kit should be released two to four weeks before the event. It should be distributed to local newspapers and broadcasting stations. It can include a press release with the details of your restaurant’s opening and any articles that may have already been written about your restaurant. Include a little about what makes your restaurant special, including biographies of the owner and the chef and a short summary of your involvement with the community. Follow up with your media contacts to see if they have any questions or would like to schedule an interview.

Partner with a local charity.

This will greatly increase your chances of getting press, and as an added benefit, the community will probably pay you back for your good will. Partnering with a non-profit will help create a network of initial customers for your restaurant, since people within the charity organization will inform their friends and family of your grand opening and the fundraiser you are putting on.

Contact publications and TV stations.

Contact local newspapers, magazines and broadcasting stations to see if they would be willing to cover a story about your restaurant and its upcoming grand opening. You could also write an editorial or an opinion article about why the community needs a restaurant like yours.

Hire photographers.

Make sure there is someone there to photograph your grand opening. That way, there will be pictures ready for any journalists looking to cover it. Keep in mind that the press that comes after your grand opening is just as important as the press that informs the public of your opening. Do not let up on your public relations efforts just because your grand opening is over.

Invite a reviewer.

If you know that your food is top notch, you will want to invite a food critic or restaurant reviewer to your grand opening. This is sure to get you some press, although there is a risk that the press might be negative.

Invite a local celebrity.

If you get a local politician, television host or any other local celebrity to come to your grand opening, you will be more likely to get some media coverage.

Provide tours for the media.

You might consider holding a separate opening for the media, if you expect a lot of coverage. Have your media kit ready for any media representatives who come to the grand opening events. Make sure to give them a tour of the restaurant, and also send them a follow-up press release after-the-fact, including photos of the grand opening events and information on any future promotions or events.

Putting on a Good Event

You can hold your grand opening on one night and make a single big splash. However, if you have a lot of interest, consider a week-long opening, with different events each night of the week. This week-long festivity will pack an extra punch. For example, you can have a fundraising night, a neighborhood opening night, a VIP night, a friends and family night, and a press night.

No matter what, your grand opening event needs to be enjoyable and unique in order to attract the attention your restaurant deserves. Make sure your grand opening includes all of the following elements:

Entertainment. By providing your customers with an enticing form of entertainment – such as a live band, DJ, dancing or contests – you will create a night that they will remember.

Great food and drinks. Your restaurant’s foundation is its food and drink. Your special opening night menu should showcase the dishes that you believe best represent your restaurant’s brand. Inform the chefs and kitchen workers that all of the dishes need to be executed perfectly on opening night.

Top-of-the-line service. You need to show that your restaurant will be customer focused. Since first impressions are the most important, you should overstaff on servers and hosts for the grand opening event.

Some sort of unique element. Always include some kind of unique element in your opening events. For example, if you are opening a fine-dining Italian restaurant, you could put on a drawing where you give one of your opening-night attendees a free trip to Italy. If you are opening a Chicago-style pizza place, consider putting on a contest to see who can mix and match the toppings to come up with the most original and tasty pizza recipe. Whatever your concept, you can come up with some kind of unique way to show it off on opening night.

Lastly.

Many restaurants choose to simply hang a banner or invite the neighborhood to their grand opening. However, once the grand opening is through, getting publicity for your restaurant can be quite a challenge. If you can, it is best to take advantage of your opening by creating a one-of-a-kind event that will make a splash, inciting media coverage and spreading your restaurant’s.

Were these tips helpful? Please share and follow us on Twitter @EOTMPR.

Contact us today for a free pr/marketing consultation @ 213-290-3573.

Nope!

How do we do it? Creativity, planning and good, old-fashioned hard work.

But we've also got the expertise -- whether it's fashion, green tech, product placement, nonprofit or corporate communications.

Our methodology? We research. We strategically plan. We proactively implement. We have the contacts. We get results. And always, we deliver those results with superior service.

We also utilize a unique ROI process assuring that the dollars you spend provide true value to the growth of your company.

Does your company need public relations? Strategic counsel? Social media and digital strategies? Branding and positioning? Media relations? Media training? Successful product or web site launches? Media/analyst tours? Creative consumer campaigns? Internal communications? Public affairs? California Corporate Communications? Community relations or special events? Crisis communications?

EOTM PR can do it all. EOTM PR - we are the first step to your company's powerful, new image for the new year. We hope to hear from you soon!

Follow us on @eotmpr via Twitter or call 213-290-3573.

Gain more media attention with EOTM Media Group's high quality, custom electronic press kits.

Electronic Press Kit (EPK) is an alternative electronic version of your regular press kit. The EPK uses a web-based graphical interface to present all of the information about you, including bios, photos, audio samples, demo reels, photographs, calendar of events, interviews, other press, blogs, posters, and links to other sites.

Many of the companies and agencies with whom you will be dealing prefer to receive presentation material in electronic form because it allows them to save time and money. Your EPK on the EOTM PR website is your electronic business card, which contains all of the information necessary to make a professional presentation to potential clients and agencies. At the same time, your EPK signals that you are represented by a trustworthy company, you have legal protection, and you are ready to do business.

Allow EPR to help present you, your band and music far better than in print alone. EPR’s online press kits are a multimedia experience, highlighting all things you.

Take a look at our portfolio of EPK's by clicking the picture below & contact us today @ 213-290-3573 or email pr@eotmradio.com

EOTM Media Press Kit Samples

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Use coupon code #BLACKFRIDAY and save over 50% on specific services

So Black Friday is that one day of the year whereas the deals are too good to be true... and at EOTM Public Relations there are no exceptions.

Let’s just say we ARE fans of the hype and would like to extend some PR discounts this shopping season.

We realize the materialistic culture of the holiday season maybe a tad bit overrated to some but hopefully we can help change your mind & save you some big bucks in the interim.

This week we continue our annual alacarte’ pr sales with some exciting special offers.

See below:

• Starting on Thanksgiving Day @ 8pm PDT “buy 2 targeted press releases at $59.00 and get 1 FREE.”

We write press releases that get mileage and spark interest, and we have the impression numbers to prove it. We have a network of contacts and exceptional outreach skills in to order to continually place clients in top tier outlets for exposure. We tailor a strategy for each client’s need, but we always have the same priorities: helping build your brand, receive recognition, and experience maximum results.

• Electronic Press Kits @ $89.00 buy 4 get the 5th one FREE
  

Electronic Press Kit (EPK) is an alternative electronic version of your regular press kit. The EPK uses a web-based graphical interface to present all of the information about you, including bios, photos, audio samples, demo reels, photographs, calendar of events, interviews, other press, blogs, posters, and links to other sites.

Many of the companies and agencies with whom you will be dealing prefer to receive presentation material in electronic form because it allows them to save time and money. Your EPK on the EOTM PR website is your electronic business card, which contains all of the information necessary to make a professional presentation to potential clients and agencies. At the same time, your EPK signals that you are represented by a trustworthy company, you have legal protection, and you are ready to do business. Allow EPR to help present you, your band and music far better than in print alone. EPR’s online press kits are a multimedia experience, highlighting all things you.

If you are a musician or band interested in booking gigs or a music promoter booking bands then allow EPR to be your online destination for all things marketing/promotions.

EOTM Public Relations also offers full marketing and promotional packages, bookings, media promotions artist development, public relations and more.

EPR specializes in electronic press kits – creating smart, comprehensive, cutting edge portfolios.

• Reach New Customers On Social Networks @ $59.00
  

Grow a community of loyal fans and brand advocates on your Facebook fan page, Twitter and or Youtube using our strategic services.

•  Radio promotions @ $39.00

Create bigger and better promotions that attract listeners and increase ratings.

Call 323-710-5678 or email pr@eotmradio.com to get started!

Black Friday Sales begins Thursday @ 8pm,  November 22, 2012 and will end Friday, November 23rd at midnight, Pacific Standard Time.

Follow @EOTMPR on Twitter for PR Tips & More.

Sometimes you just can’t think of the right words. Or the right tone. Or even the right topic.

Let EOTM PR sweat the small stuff by crafting a speech that will not only convey your point of view, but ignite your powers of persuasion. From time to time, your audience needs a little convincing. Our public relations writers can paint pictures with words that help you move minds. Call us today! 213-290-3573!

A New Take on an Old Idea

Remember when you were a kid and traded a bag of potato chips for a turkey sandwich at lunchtime? The concept was simple and two people received something they really wanted without any exchange of money. Today’s professional service providers can enjoy that same win-win experience by bartering their talents with other business and service providers.

Few businesses run at one hundred percent capacity. Barter exchange helps bring new business and utilize excess capacity that would otherwise be wasted.

The cashless trading of goods and services is nothing new. People and businesses have used barter for years inorder to thrive. The International Reciprocal Trade Association (IRTA)estimates that in 2009 companies worldwide earned an estimated $12 billion in revenue by using business to business barter, resulting in increased capacity utilization, business efficiency and job creation within those companies.

Abarter exchange improves upon the limitations of one-to-one bartering, giving businesses greater options and flexibility for bartering. Because a barter exchange has its own form of currency, companies are able to trade with any member and are not limited to performing direct trades. This alternate currency has updated barter and made it more practical for today’s business owners.

When approached strategically, barter can become a powerful source of new business,reducing unfilled tables and unsold products, etc and keeping more money in the bank by offsetting cash expenses with barter purchases. Barter helps business owners turn excess capacity or downtime into revenue that can be put to immediate use.

Examples of how barter exchangefacilitated transaction can work:

a.     The owner of restaurant wants to run an ad in a national/international publication that caters to the affluent asian tourism market - specifically in Las Vegas, highlighting their new asian cusine and celebrity chef just in time for the new Chinese new year Holidays. Unfortunantly their marketing/advertising budget has been depleted. Instead of paying for the advertisement with cash, the restaurant offers to pay the magazine in gift certificates or some other form of trade.

It's a win win. The restaurant is able to fill their tables with new business from the ad and the publication is able to reward their clients with gift certificates to upscale restaurants across the country.

Interested? Email me at pr@eotmradio.com or call213-290-3573.

Publicists catering to any hospitality clients please note; our firm reps a magazine publication catering to the affluent Asian tourist market – in an effort to help your clients boost sales, we are now willing to partner with you –offering 100% trade.

 New to Advertising? Are you needing to develop an effective media plan that suits your budget, big or small..? Need a commercial produced? We can even help you produce your television commercials if needed with direct access to an Award Winning Production Team ready to serve you!

Already on the air but not sure if you're getting good rates....well call us. We'll tell you how our rates compare. Time after time we've talked with clients who were buying their airtime directly from the TV stations, and paying too much. Our media placement service will not cost you anything extra. It will actually save you money, month after month.

Every time you make a buy...you wonder, "Will it work? Did I make a sound media buy?" Did you buy the sales pitch or the right media? If you are tired of the phone calls and endless media kits, we can help.  By hiring our firm to help you place your advertising you'll get more done, have the confidence that the right buy was made and you'll be able to quit answering media sales calls.  It's refreshing to be able to say, "Call my agency." We offer Insightful Media Buying that, with your input, chooses a campaign that maximizes your advertising budget. We'll help you make sense of the media buying maze.

At EOTM Media Group, it's our mission to maximize your company's success. We don't succeed unless our clients succeed. Call and talk with one of our media professionals for a free, no obligation analysis of your specific needs. We help our clients get the most for their money and we'd be happy to help you.

Call/ text  TODAY @ 213-290-3573 or email pr@eotmradio.com.

New to Advertising?    Are you needing to develop an effective media plan that suits your budget, big or small..?

Need a commercial produced? We can even help you produce your television commercials if needed with direct access to an Award Winning Production Team ready to serve you.>

Already on the air? If you're already on the air and not sure if you're getting good rates, call us. We'll tell you how your rates compare. Time after time we've talked with clients who were buying their airtime directly from the TV stations, and paying too much. Our media placement service will not cost you anything extra. It will actually save you money, month after month.

At New Media Buys, it's our mission to maximize your company's success. We don't succeed unless our clients succeed. Call and talk with one of our media professionals for a free, no obligation analysis of your specific needs. We help our clients get the most for their money

and we'd be happy to help you.

Every time you make a buy...you wonder, "Will it work? Did I make a sound media buy?" Did you buy the sales pitch or the right media? If you are tired of the phone calls and endless media kits, we can help.  By hiring our firm to help you place your advertising you'll get more done, have the confidence that the right buy was made and you'll be able to quit answering media sales calls.  It's refreshing to be able to say, "Call my agency." We offer Insightful Media Buying that, with your input, chooses a campaign that maximizes your advertising budget. We'll help you make sense of the media buying maze.